Well-established companies with bigger budgets are investing a significant amount of money in digital branding and social media.  With so many options, understanding your audience and using the best tools is very important to make you competitive at any level of business.  So, whether you are representing just yourself, a micro-business, or any size company, here are 3 simple ways to improve your social media efforts.

Tip #1: Where is Your Audience?

So much of the world is on social media. In 2019 they predicted that the U.S. population will spend more time on social media/mobile devices than on TV by the end of the year.  My analytics definitely show an uptick in mobile use, with a 50/50 ratio of people who read my content on mobile vs. other devices. Social media host a wealth of loyal niche communities. With clear messaging and focused branding, these communities can quickly become your repeat-consumers.

Tip #2: Should You Pay for Online Ads?

Like any promotional content on a popular medium, ads on social media can be pricey. Luckily, there is more to this strategy than paid advertisements. Channels like Instagram, Facebook, Twitter, and Snapchat are one-stop shops. You can create your own original content in-house, free of charge. The average user is bombarded daily with big-budget marketing. In fact, 86% of people on social crave authentic content rather than expertly-crafted material from ad agencies. Stand out in the crowded market and create something to which your audience can authentically relate, without breaking the bank!

Tip #3: Do You Know Your Audience?

We’ve talked about the ways social media branding is useful, but how will you know it’s working? There is a way, and unlike mail surveys or television polls, you won’t have to wait weeks and months to see results. Simply start a poll on your desired outlet. The media mentioned above offer functions where you can pose a question with two or more answer options, and users can select their response. These polls can run for any length of time, from one day to one week. Once the poll closes, you instantly have your results – you can even see votes as they are happening.

Download our eGuide to social media so you can find ways to improve your social media effectiveness.