Social Media 101: Snapchat and Author Branding

Facebook, Twitter, Instagram, YouTube, and LinkedIn have dominated the world of branding since Facebook’s JP Morgan and Chase ads in the early 2000’s (IAS Insider). We’ve discussed in previous blogs how valuable these markets are, but there’s a new platform in town. Better yet, it’s rather untouched by the saturation of advertisements the other media […]

Social Media 101: What’s New with LinkedIn?

What’s New with LinkedIn? Back in 2016, we wrote a blog post about LinkedIn as an invaluable author tool. The site, at the time, was transitioning from a more formal platform to the hybrid social network for professionals everywhere that it is today. According to Encyclopedia Britannica, LinkedIn was founded in 2002, then launched in […]

Social Media 101: Reddit

Entrepreneurs and authors alike are encouraged to use social media such as Facebook, Twitter, and Instagram to promote their product. These platforms are indeed user-friendly promotional tools on an author’s belt in the effort to corner mainstream interest. Among these tools there is one invaluable gem that is perfect for targeting niche audiences yet is […]

Social Media 101: Editorial Calendars

If you’re anything like me, you know how important staying organized is- not only for your records, but for your business as well. That’s why curating the perfect editorial calendar is an absolute must when planning your social media content. What is an editorial calendar? Essentially, it’s a tool used by businesses and influencers alike […]