Social Media 101: Content Strategizing the 2019 Way

If you read our recent blog post Social Media 101: Branding the 2019 Way, you’ll know just how critical it is to do social media marketing rather than banking only on traditional media to spread the word about your product/service/brand. You also might’ve been left wondering how to go about branding on social media. Well, […]

Social Media 101: TikTok and Book Promotion

If you aren’t using it, you’ve heard of it. However, you might not know how to use it -or, you might not even know what it is. Today we will be discussing the underdog tool in your promotional belt. The overnight, 15-second sensation: TikTok. What is TikTok? TikTok is a window to the latest pop […]

Social Media 101: Snapchat and Author Branding

Facebook, Twitter, Instagram, YouTube, and LinkedIn have dominated the world of branding since Facebook’s JP Morgan and Chase ads in the early 2000’s (IAS Insider). We’ve discussed in previous blogs how valuable these markets are, but there’s a new platform in town. Better yet, it’s rather untouched by the saturation of advertisements the other media […]

Social Media 101: What’s New with LinkedIn?

What’s New with LinkedIn? Back in 2016, we wrote a blog post about LinkedIn as an invaluable author tool. The site, at the time, was transitioning from a more formal platform to the hybrid social network for professionals everywhere that it is today. According to Encyclopedia Britannica, LinkedIn was founded in 2002, then launched in […]