3 Simple Ways to Improve Your Social Media Efforts

Improve the effectiveness of your social media efforts

Well-established companies with bigger budgets are investing a significant amount of money in digital branding and social media.  With so many options, understanding your audience and using the best tools is very important to make you competitive at any level of business.  So, whether you are representing just yourself, a micro-business, or any size company, here are 3 simple ways to improve your social media efforts.

Tip #1: Where is Your Audience?

So much of the world is on social media. In 2019 they predicted that the U.S. population will spend more time on social media/mobile devices than on TV by the end of the year.  My analytics definitely show an uptick in mobile use, with a 50/50 ratio of people who read my content on mobile vs. other devices. Social media host a wealth of loyal niche communities. With clear messaging and focused branding, these communities can quickly become your repeat-consumers.

Find your audience

Tip #2: Should You Pay for Online Ads?

Like any promotional content on a popular medium, ads on social media can be pricey. Luckily, there is more to this strategy than paid advertisements. Channels like Instagram, Facebook, Twitter, and Snapchat are one-stop shops. You can create your own original content in-house, free of charge. The average user is bombarded daily with big-budget marketing. In fact, 86% of people on social crave authentic content rather than expertly-crafted material from ad agencies. Stand out in the crowded market and create something to which your audience can authentically relate, without breaking the bank!

Tip #3: Do You Know Your Audience?

We’ve talked about the ways social media branding is useful, but how will you know it’s working? There is a way, and unlike mail surveys or television polls, you won’t have to wait weeks and months to see results. Simply start a poll on your desired outlet. The media mentioned above offer functions where you can pose a question with two or more answer options, and users can select their response. These polls can run for any length of time, from one day to one week. Once the poll closes, you instantly have your results – you can even see votes as they are happening.

Download our eGuide to social media so you can find ways to improve your social media effectiveness.

 

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Angel Wings: A Story of Love, Faith, Infertility, Surrogacy, and Not Giving Up Hope by Stephanie O’Hara

FOR IMMEDIATE RELEASE:

Will you marry me and have my five children? asked Stephanie O’Hara’s now- husband Dirk the night of their engagement.

Becoming a mother of three did not come easily for Stephanie O’Hara. After having her first son, Aidan, she experienced secondary infertility and seven miscarriages before having her miracle twins. During her six-year infertility journey, Stephanie recognized that her body needed the assistance of a gestational carrier.  Her incredible story is chronicled in a new memoir, ANGEL WINGS: A Story of Love, Faith, Infertility, Surrogacy, and Not Giving Up Hope (Plum Bay Publishing, August 2020, ISBN: 978-1-7348848-1-4, Hardcover, $24.99).

Inspired by the absence of books on miscarriage and infertility at her local Barnes and Noble, Stephanie recognized her calling – writing and publishing ANGEL WINGS – to create support for the millions of women suffering from infertility.

One in eight women are affected by infertility. For Stephanie, infertility cultivated more blessings than she could have imagined; ones the power of faith can provide.  ANGEL WINGS will offer comfort for women who need it and inspiration and hope to keep them company on their own journeys.  O’Hara says, “I learned to be specific in my prayer requests and to be unafraid in asking for things that defied science.”

Stephanie experienced recurrent miscarriages including a heart-wrenching miscarriage in the middle of church. Through her journey, she had many angels that guided her on her path – including a meeting with red-carpet celebrity Giuliana Rancic. Through her memoir, Stephanie O’Hara beautifully highlights the pressures of being a woman, wife, mother, and friend in the face of such hardship. She isn’t afraid to talk about the difficult topics – from the effect it had on her marriage and her faith, to her depression, jealousy of pregnant friends, and of course, the physical pain of miscarriages. Stephanie maintained her faith and hope – she was not going to give up on her dream for more children. Above all, ANGEL WINGS is a product of strength and resilience.

Stephanie O’Hara is a mother of three, sixth-generation southerner, wife, lead singer of a rock band, community leader and entrepreneur. She advocates for women struggling with infertility. Stephanie has the unique position of having given birth to her biological child and watching someone else give birth to her biological twins. She lives in Oklahoma with her husband, children, and her “pony-sized” puppy and enjoys a good glass of champagne.

For more information, please visit www.yourangelwings.net

ANGEL WINGS
By Stephanie O’Hara
Plum Bay Publishing
Publication Date: August 2020
ISBN: 978-1-7348848-1-4
Hardcover
Price: $24.99
Pages: 216

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DARK DATA: Control, Alt Delete by Douglas J. Wood – Independent Press Award Winner in Political Thriller

FOR IMMEDIATE RELEASE

Douglas J. Wood receives national recognition through the  INDEPENDENT PRESS AWARD®!

(NEW YORK, NEW YORK) — The INDEPENDENT PRESS AWARD recognized DARK DATA: Control, Alt, Delete by Douglas J. Wood in the category of Political Thriller as a winner.

The competition is judged by experts from different aspects of the book industry, including publishers, writers, editors, book cover designers and professional copywriters. Selected award winners and distinguished favorites are based on overall excellence.

DARK DATA: Control, Alt, Delete by Douglas J. Wood
Political Thriller Winner

 Paula Jankovic is a willing tool of Constantine Petrenko, a Russian oligarch with a penchant for world domination and insatiable greed. Using a superstorm of dark data and fake news, Jankovic has become skilled at harnessing the power of the mysterious Selfish Ledger and personal social media accounts to get innocent people to do her bidding, however horrible it may be. Abu al-Badri is a terrorist leader who wants to further his cause. By aligning himself with the same wealthy benefactor, he has all he needs to access top targets around the world to wreak unimaginable violence and destruction.

Together Jankovic and al-Badri unleash a coordinated attack that is designed to leave societies and financial markets in ruins and no one richer or more powerful than the Russian standing at the top.

In 2020, the INDEPENDENT PRESS AWARD had entries worldwide. Participating authors and publishers reside in countries such as Australia, Brazil, Cambodia, Canada, India, Ireland, Portugal, Sweden, and others. Books submitted included writers located in cities such as Austin to Memphis to Santa Cruz; from Copenhagen to Mumbai; from Albuquerque to Staten Island; from Boise to Honolulu, and others.

“We are thrilled to announce the winners and distinguished favorites in our annual 2020 INDEPENDENT PRESS AWARD. This year included a myriad of excellent independently published books. It is clear that independents are prospering in every corner of the earth. We are so proud to be highlighting key titles representing global independent publishing.” said awards sponsor Gabrielle Olczak.​

For more information please visit independentpressaward.com; and to see this year’s list of IPA Winners and Distinguished Favorites, please visit the website pages:

2020 WINNERS:

https://www.independentpressaward.com/2020winners

​2020 DISTINGUISHED FAVORITES:

https://www.independentpressaward.com/2020distinguishedfavorites

 

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Social Media 101: How to Use Hashtags to Grow Your Audience

We’ve all heard of them. Many of us have even used them. But the real question is, how can we use hashtags to grow our audience?

First, let’s start with the basic definition.

Hashtag: a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.

But that’s not all. The implementation of hashtags is constantly evolving with social media platforms, and with technology in general. They extend themselves to a community of people who are searching for new, inspiring content on a daily basis, which is exactly why you should be utilizing them.

Like everything else, hashtags require research. But where do you begin?

Step 1: Identify your target audience. I may sound like broken record here, but audience identification and research go hand-in-hand, in more ways than one. You need to know exactly who you’re looking to attract before you can create effective content to do just that.

Step 2: Search hashtags on Twitter and Instagram. After establishing your target audience and the content they figuratively subscribe to, pinpoint the hashtags they’re using and searching for. Get in the mind of your audience. Think about what tags they might search for on Twitter or Instagram (Facebook doesn’t use hashtags as much). If you’re an author, #bookstoread and #bookstagram are popular, community-based hashtags that many bookworms use when looking for new reading material. Complete a search of your own to see which posts get the most traction.

Step 3: Analyze and implement. What hashtags seem to be working for other people in your niche? What patterns do you see? Do the tags pertain to your content? If so, adopt them!

It’s also important to incorporate as many relevant hashtags as you can find, according to Jumper Media. Instagram allows a maximum of 30 hashtags per post, so don’t be afraid to use as many as you see fit. It will only widen your post’s reach and give you and your content more exposure.

The beauty of hashtags is the fact that they’re community-based; therefore, it’s up to you to figure out what community (or communities) you want to tap into. Although the specific tags may seem rather trite and adolescent, use them anyway. It’s simply the nature of the hashtag.

For more on content strategizing, check out our latest post.

Happy hashtagging!

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