How to Rebrand Your Business in the Digital Age

Rebranding your business is an exciting time to flex your design muscles while also breathing new life into your business. The digital age also means that there are lots of avenues for you when it comes to getting the word out and building your online presence.

That said, rebranding your business isn’t always a walk in the park — and the task becomes twice as difficult when it comes to figuring out how to do so digitally. There are lots of potential avenues you could go down, so the key is creating a digital branding strategy that works best for you.

Build your website

The first step to rebranding in the digital age is starting with a website. While you may already have your business’ social media platforms operational, you still need a website to serve as a digital home base. Marketing director Michael Kava states that working with a reputable web hosting site is of utmost importance, as this prevents your site from crashing or getting hacked. Furthermore, you should also make navigation menus easily readable. After all, a beautiful site isn’t worth much if people have a hard time finding the information that they need.

Engage your existing audience

You should involve your current target audience throughout your rebranding process. Failing to do so might alienate your old customers, which is definitely not the effect you want to have. Posting teasers of your new look and sharing the story behind your rebranding strategy generates a bit of buzz surrounding the new reveal while also allowing your customers to be part of your business’ story.

Solidify your aesthetic across all platforms

It’s important to ensure consistency across all platforms to build better brand awareness amongst your audience. From adjusting banner sizes to sticking to making your website mobile-friendly, such guidelines will help enhance brand recall and attract more clients. The effectiveness of these techniques is why they are drilled into students on university design courses. This is why digital media degree professor John Fahnestock of Maryville University emphasizes the importance of focusing on the aesthetic, technical, and theoretical aspects of design across a variety of mediums and specialties. Following these principles will help designers shape their visual storytelling. Keeping those principles in mind, and asking yourself whether your design is both functional and beautiful, will help you create engaging content that works either as an Instagram story or a Facebook post.

Replace your targeted ads

No digital rebrand strategy is complete without ads. If you already have digital ads in place, remember to edit them to match your brand’s new visual strategy. You can also use this opportunity to explore other advertising options. Partnering with influencers on Instagram posts and stories is a great way to get the word out, as is creating sponsored Twitter posts. The beauty of digital ads is that you can also track their performance through analytics, which can then help you further refine your campaigns.

Choose the right payment gateways

Of course, a digital rebrand isn’t just about aesthetics: it’s about positioning your business as a fully accessible online service. As such, partnering with the right payment gateways helps establish your business as a trusted vendor. PayPal continues to be a popular payment service for online businesses, making it an obvious choice for SMEs who want to mitigate risk. Stripe is another payment gateway that you can use, and both services let you create payment buttons that you can then embed clearly on your site. Potential customers who go to your site will then see these buttons and know that you offer flexible payment options.

Our previous Social Media 101 post maintains that going digital is one of the best growth strategies you can take as a business owner. With that in mind, the tips mentioned above can guide you towards a successful digital rebrand.

 

Article made for clairemckinneypr.com

By Annie Lawson

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3 Simple Ways to Improve Your Social Media Efforts

Improve the effectiveness of your social media efforts

Well-established companies with bigger budgets are investing a significant amount of money in digital branding and social media.  With so many options, understanding your audience and using the best tools is very important to make you competitive at any level of business.  So, whether you are representing just yourself, a micro-business, or any size company, here are 3 simple ways to improve your social media efforts.

Tip #1: Where is Your Audience?

So much of the world is on social media. In 2019 they predicted that the U.S. population will spend more time on social media/mobile devices than on TV by the end of the year.  My analytics definitely show an uptick in mobile use, with a 50/50 ratio of people who read my content on mobile vs. other devices. Social media host a wealth of loyal niche communities. With clear messaging and focused branding, these communities can quickly become your repeat-consumers.

Find your audience

Tip #2: Should You Pay for Online Ads?

Like any promotional content on a popular medium, ads on social media can be pricey. Luckily, there is more to this strategy than paid advertisements. Channels like Instagram, Facebook, Twitter, and Snapchat are one-stop shops. You can create your own original content in-house, free of charge. The average user is bombarded daily with big-budget marketing. In fact, 86% of people on social crave authentic content rather than expertly-crafted material from ad agencies. Stand out in the crowded market and create something to which your audience can authentically relate, without breaking the bank!

Tip #3: Do You Know Your Audience?

We’ve talked about the ways social media branding is useful, but how will you know it’s working? There is a way, and unlike mail surveys or television polls, you won’t have to wait weeks and months to see results. Simply start a poll on your desired outlet. The media mentioned above offer functions where you can pose a question with two or more answer options, and users can select their response. These polls can run for any length of time, from one day to one week. Once the poll closes, you instantly have your results – you can even see votes as they are happening.

Download our eGuide to social media so you can find ways to improve your social media effectiveness.

 

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Angel Wings: A Story of Love, Faith, Infertility, Surrogacy, and Not Giving Up Hope by Stephanie O’Hara

FOR IMMEDIATE RELEASE:

Will you marry me and have my five children? asked Stephanie O’Hara’s now- husband Dirk the night of their engagement.

Becoming a mother of three did not come easily for Stephanie O’Hara. After having her first son, Aidan, she experienced secondary infertility and seven miscarriages before having her miracle twins. During her six-year infertility journey, Stephanie recognized that her body needed the assistance of a gestational carrier.  Her incredible story is chronicled in a new memoir, ANGEL WINGS: A Story of Love, Faith, Infertility, Surrogacy, and Not Giving Up Hope (Plum Bay Publishing, August 2020, ISBN: 978-1-7348848-1-4, Hardcover, $24.99).

Inspired by the absence of books on miscarriage and infertility at her local Barnes and Noble, Stephanie recognized her calling – writing and publishing ANGEL WINGS – to create support for the millions of women suffering from infertility.

One in eight women are affected by infertility. For Stephanie, infertility cultivated more blessings than she could have imagined; ones the power of faith can provide.  ANGEL WINGS will offer comfort for women who need it and inspiration and hope to keep them company on their own journeys.  O’Hara says, “I learned to be specific in my prayer requests and to be unafraid in asking for things that defied science.”

Stephanie experienced recurrent miscarriages including a heart-wrenching miscarriage in the middle of church. Through her journey, she had many angels that guided her on her path – including a meeting with red-carpet celebrity Giuliana Rancic. Through her memoir, Stephanie O’Hara beautifully highlights the pressures of being a woman, wife, mother, and friend in the face of such hardship. She isn’t afraid to talk about the difficult topics – from the effect it had on her marriage and her faith, to her depression, jealousy of pregnant friends, and of course, the physical pain of miscarriages. Stephanie maintained her faith and hope – she was not going to give up on her dream for more children. Above all, ANGEL WINGS is a product of strength and resilience.

Stephanie O’Hara is a mother of three, sixth-generation southerner, wife, lead singer of a rock band, community leader and entrepreneur. She advocates for women struggling with infertility. Stephanie has the unique position of having given birth to her biological child and watching someone else give birth to her biological twins. She lives in Oklahoma with her husband, children, and her “pony-sized” puppy and enjoys a good glass of champagne.

For more information, please visit www.yourangelwings.net

ANGEL WINGS
By Stephanie O’Hara
Plum Bay Publishing
Publication Date: August 2020
ISBN: 978-1-7348848-1-4
Hardcover
Price: $24.99
Pages: 216

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DARK DATA: Control, Alt Delete by Douglas J. Wood – Independent Press Award Winner in Political Thriller

FOR IMMEDIATE RELEASE

Douglas J. Wood receives national recognition through the  INDEPENDENT PRESS AWARD®!

(NEW YORK, NEW YORK) — The INDEPENDENT PRESS AWARD recognized DARK DATA: Control, Alt, Delete by Douglas J. Wood in the category of Political Thriller as a winner.

The competition is judged by experts from different aspects of the book industry, including publishers, writers, editors, book cover designers and professional copywriters. Selected award winners and distinguished favorites are based on overall excellence.

DARK DATA: Control, Alt, Delete by Douglas J. Wood
Political Thriller Winner

 Paula Jankovic is a willing tool of Constantine Petrenko, a Russian oligarch with a penchant for world domination and insatiable greed. Using a superstorm of dark data and fake news, Jankovic has become skilled at harnessing the power of the mysterious Selfish Ledger and personal social media accounts to get innocent people to do her bidding, however horrible it may be. Abu al-Badri is a terrorist leader who wants to further his cause. By aligning himself with the same wealthy benefactor, he has all he needs to access top targets around the world to wreak unimaginable violence and destruction.

Together Jankovic and al-Badri unleash a coordinated attack that is designed to leave societies and financial markets in ruins and no one richer or more powerful than the Russian standing at the top.

In 2020, the INDEPENDENT PRESS AWARD had entries worldwide. Participating authors and publishers reside in countries such as Australia, Brazil, Cambodia, Canada, India, Ireland, Portugal, Sweden, and others. Books submitted included writers located in cities such as Austin to Memphis to Santa Cruz; from Copenhagen to Mumbai; from Albuquerque to Staten Island; from Boise to Honolulu, and others.

“We are thrilled to announce the winners and distinguished favorites in our annual 2020 INDEPENDENT PRESS AWARD. This year included a myriad of excellent independently published books. It is clear that independents are prospering in every corner of the earth. We are so proud to be highlighting key titles representing global independent publishing.” said awards sponsor Gabrielle Olczak.​

For more information please visit independentpressaward.com; and to see this year’s list of IPA Winners and Distinguished Favorites, please visit the website pages:

2020 WINNERS:

https://www.independentpressaward.com/2020winners

​2020 DISTINGUISHED FAVORITES:

https://www.independentpressaward.com/2020distinguishedfavorites

 

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