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We are currently giving away a copy of DO YOU KNOW WHAT A BOOK PUBLICIST DOES? A Guide for Creating Your Own Campaigns by Claire McKinney, ending May 1st, 2018 at 12:00AM EST. The winner will be contacted by email, so make sure to check your inbox in case it was you!

“McKinney, a veteran book publicist, has produced a clear, basic road map to publicizing a book. .” – Publishers Weekly
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Do You Know What a Book Publicist Does?

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do you know what a book publicist does claire mckinneyDo you know what a book publicist does?

At lunch with publicist friends, there’s one question that we always seem to come back to: does anyone in this business know what we actually do? Yes, yes, every author says they “want” a publicist, but how many authors, and those who work in publishing, actually understand what a publicist does and, more importantly, what can reasonably be expected from their publicity campaign?

People in this business still assume that the only good thing a publicist does is book appearances on Oprah or The Today Show or Good Morning America. Even though this circuit is outdated—Oprah’s show is off the air, GMA is closing in on the Today show’s ratings, and The Early Show just went through another reorganization—people in publishing still think these are the rounds a publicist makes. This needs to change.

I came into the publishing industry accidentally, and took to the role of publicist quite naturally; I’ve been doing it for 15 years. I’ve worked on campaigns for everything from children’s books to adult trade; cookbooks to philosophy; literary fiction to self-help—and I’ll tell you, as I’ve told everyone who has ever worked for me and with me, making a book is a long, difficult process. Nonetheless, when there’s blame about how the final product fares in the market, it often seems to fall on the publicist. Why?

Why would an author take his frustrations out on the person most directly linked to the consumers in the promotional process? Why are the notions of what a publicist does so cloudy? And why, in an era where lack of publicity is repeatedly cited as a major reason books fail, are so many publicists with years of experience struggling to keep their jobs?

Blame it on the digital revolution. Blame it on the homogenized media culture.Blame it on whomever, or whatever, you choose. One problem, aside from the difficulty of getting good publicity for a book, is dealing with misunderstandings about what a publicist can reasonably do.

Right now there are still two overarching umbrellas that classify book publicity campaigns. There are the “big” books that are positioned and sold to the “big” traditional media, and there are all the other books which, well, aren’t sold to the “big” traditional media. And when I say this, I’m not saying all of the other books don’t warrant the same attention as the big books, or that they won’t get a national break, or that they are lesser in any way. I’m saying that, still, there are basically two tracks we think about, and that’s a problem.

That not every book will be right for the “big” media spots is one problem, but it’s a reality. Too often, though, there seems to be anger about not getting those “big” spots instead of an open admission that there are lots of great press hits to be had on smaller outlets and in nontraditional ways.

There are hundreds of television, print, and radio venues, just like the old days. But now there is the Web and there’s social media. You can do viral campaigns. You can give away content in the form of actual books on blogs, or digitally in chapters on any and all Web sites.Can you, the publicist, work with online marketing to coordinate a campaign using some of these tools? Yes. Do you need to know even more people than ever before, collecting contacts like a paper clip magnet? Yes. Will you be able to do this for every book on your list? Probably not. But it would help if these “nontraditional” campaigns stopped being tagged as such. Book publicity is no longer about organizing a “big” or “small” campaign, and publicists know this, but the rest of the industry does not seem to have quite caught up.

So if you are a book publicist like me and one of your more irascible authors is quoted in New York magazine basically saying that publicists are worthless, close your eyes, count to 10, and remember that you have the power and the skill set to go out there and brave a new frontier of media. You will do things that haven’t been done before, and while you accept the well-deserved pat on the back that so rarely comes your way, you can take comfort in the fact that others are quietly saying, “How did she do that?”

(This article was originally published in Publishers Weekly titled “Do You Know What a Book Publicist Does?” and online here.)

Press Release: A Surgeon’s Odyssey by Richard Moss

FOR IMMEDIATE RELEASE:

“[A SURGEON’S ODYSSEY] belongs on the bookshelf as a modern tale next to the Iliad, the Odyssey, Ulysses, and the biblical Exodus.”
—John F.X. Ryan Jr., Former Managing Director, Sovran Limited and Pac West Distributing Inc., Executive Assistant, Lieutenant Governor, Indiana

“Dr. Moss gives the reader a glimpse of his three-year expedition into an exotic world, a true-life quest that is inspiring, uplifting, and tragic.”
Danny J. Barrett, Director, International Agreements, Commander, US Naval Forces, Japan

“A fantastic journey through third world Asian medicine, culture, and spirituality. Dr. Moss’s odyssey exposes the reader to people and worlds that would otherwise remain hidden. A must-read for the adventurous!”
—Diane Larson, RN, Charge Nurse of Endoscopy Services, Memorial Hospital Outpatient Surgery Center

“Moss is a captivating storyteller who from the first page masterfully pulls the reader into the world of his life as a young head and neck surgeon…Readers will be swept away in this incredible journey.”
—Kimberly Wagner, Featured Writer at the Smithsonian National Air and Space Museum and children’s book author

A SURGEON’S ODYSSEY
A Memoir
By Dr. Richard Moss

“Do not forsake your dreams for material security.” This wisdom, inscribed on a fortune cookie in a downtown Manhattan Chinese restaurant, was the catalyst a newly-licensed Dr. Richard Moss needed to book a ticket to Asia and start the next chapter in his life healing people overseas. In his exploratory and moving new memoir, A SURGEON’S ODYSSEY (Archway Books; May 2018), Dr. Moss tells his story of entering the medical field by helping those in need and going on the adventure of a lifetime.

As a 33-year-old surgeon, fresh out of his residency training in Manhattan for Otolaryngology (Ear Nose and Throat), Dr. Moss dedicated 14 years of his life to becoming a doctor and was finally at the point where he could start a practice and earn money. But when a letter from the hospital at Chiang Mai University in Thailand arrived, asking to put his experience to work in their Otolaryngology department, Dr. Moss was at a crossroads…Until fortune stepped in and made him realize what he wanted to do all along.

In A SURGEON’S ODYSSEY, Dr. Moss takes readers along his exciting journey as a young doctor learning to navigate the medical field on a foreign continent, far from his humble beginnings in the Bronx. He shares how, as a cancer surgeon of Jewish faith living in the exotic landscapes of Thailand, Nepal, India, and Bangladesh, he had to teach himself to view situations from different cultural and religious perspectives.

Dr. Moss juggles his responsibility to heal with his bizarre and otherworldly wanderings through Asia, including: Meeting his wife Ying, a Buddhist Thai nurse he married in the context of unexpected and powerful Thai cultural imperatives; encountering the enigmatic Jewish-American Buddhist monk Uttamo living in the jungle at the Thai-Malaysia border; operating on a man by candlelight in Bangladesh when the power cut out in the hospital during a monsoon; motorcycling with Ying through the Himalayas and nearly getting rammed off a cliff by a mother Yak protecting her calf; practicing walking meditation in a forest temple in southern Thailand; surviving one of the worst typhoons and mudslides in modern history; getting shot at by a Burmese soldier when trying to cross the border; pounding a drum all night to ward off evil spirits at a Buddhist ceremony; receiving a prize chicken and newborn goat from a poor family as a token of their gratitude for a surgery performed on a loved one; and getting robbed on a train in India, only for Ying to jump on the thief’s back and successfully retrieve his stolen wallet.

Forgoing comfort and financial security to find himself in a strange but beautiful world, A SURGEON’S ODYSSEY is the unique and inspiring journey of a cancer surgeon who, against conventional wisdom, embarks on a pilgrimage of healing, working under daunting circumstances among some of the most fascinating cultures in the world.

About the Author
RICHARD MOSS, M.D., is a board-certified head and neck surgeon with a private practice in Jasper, Indiana, where he has lived for over 25 years with his wife and four children. Dr. Moss earned his Doctor of Medicine degree at the Indiana University School of Medicine in Indianapolis.  He is a columnist, a local businessman, and has sought political office. He is also the author of Matilda’s Triumph: A Memoir.

About the Publisher
Simon & Schuster, a company with nearly 90 years of publishing experience, has teamed up with Author Solutions, the leading self-publishing company worldwide, to create Archway Publishing. With unique resources to support books of all kinds, Archway Publishing offers a specialized approach to help every author reach his or her desired audience.

A SURGEON’S ODYSSEY: A Memoir | Dr. Richard Moss
Archway Publishing from Simon & Schuster | May 2018 | ISBN 9781480859524

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Press Release: Asshole Attorney by Douglas J. Wood

Asshole Attorney Cover
FOR IMMEDIATE RELEASE:

ASSHOLE ATTORNEY
Musings, Memories, and Missteps in a 40 Year Career
By Douglas J. Wood

“Doug, I been practicin’ law for fifty years. And I learned a long time ago, there ain’t no such word as ‘attorney’ or ‘lawyer’. It’s ‘asshole attorney’ or ‘fuckin’ lawyer.’”

Author and entertainment attorney Douglas J. Wood heard this statement from a southern lawyer nearly forty years ago—and it was these words that provided him with the inspiration to write ASSHOLE ATTORNEY: Musings, Memories, and Missteps in a 40 Year Career (June 26th, 2018; Plum Bay Publishing House; ISBN 9780998861722).

ASSHOLE ATTORNEY takes readers on a journey from Wood’s younger years when he was a self-proclaimed “Army Brat,” having moved to eight different homes throughout his childhood. One particularly devastating move for young Doug was when his family relocated from the beautiful beaches of Hawaii to Rutherford, NJ, where he developed his hatred for snow and faced the reality that the “green water in the Passaic River was no comparison to the gin clear waters of Oahu.”

Later, after a college career which included a car accident, a fake ID, and a sympathetic cop, Wood admits he is lucky to be alive and glad that he was able to pursue his legal career with “twenty-four law school rejections under my belt.” Despite that string of rejections and an average GPA in college, Wood tested extremely high on the LSATs.
As luck would have it a brand-new law school opened – the twenty-fifth he applied to – and accepted him on the spot during a phone interview.

“I was a college student who really screwed up, but God and an angel were on my shoulder…I was given a second chance. Most people are not.”

Doug’s madcap journey includes his many insane stories working with out-of-control rock stars; dealing with international crises in the dark alleys of Eastern Europe; life-threatening adventures with businessmen; evading Paris authorities; surviving helicopter crashes; leaping on business opportunities that were unheard of at the time; and a partnership in one of the world’s leading law firms. Throughout the memoir, Wood balances his “asshole attorney” adventures with fond stories about his parents, siblings, wife, children, friends and colleagues.

Readers will be charmed by Wood’s candor and humor and will laugh aloud at his sharp, witty commentary in ASSHOLE ATTORNEY as he navigates the pathways of his life and the jungles of his 40-year profession.

About Plum Bay Publishing House
Plum Bay Publishing is an independent publishing house and hybrid self-publisher. Their goal is to publish titles that will have a positive impact in the world, and provide information and knowledge for all audiences, large and small.

About the Author
Douglas J. Wood is the author of the award-winning Samantha Harrison political trilogy – Presidential Intentions, Presidential Declarations, and Presidential Conclusions. His non-fiction books include the popular text Please Be Ad-Vised: A Legal Reference Guide for the Advertising Executive, now in its seventh edition, and 101 Things I Want to Say…the Collection, a book of fatherly advice to his children. A partner at Reed Smith LLP, he has over 40 years of experience practicing entertainment and media law. He works in New York, lives in New Jersey with his wife of 44 plus years, and is currently working on a new novel about cyberwar and financial terrorism scheduled to be published in 2019. For more information, visit his website www.douglasjwood.com.

ASSHOLE ATTORNEY | Musings, Memories, and Missteps in a 40-Year Career
By Douglas J. Wood | Plum Bay Publishing House | Publication Date June 26th, 2018
ISBN 9780998861722 | Hardcover, Paperback and E-Book | Price $22.99, $14.99, $9.99 | 240 Pages

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Press Release: Humpty Trumpty Hit a Brick Wall by David Finkle

Humpty Trumpty Hit a Brick Wall Book CoverFOR IMMEDIATE RELEASE:

April 20th, 2017
Twitter, twitter, twitter, twitter—
Donald Trump’s a heavy hitter.
When he’s feeling crossed and bitter,
He dispenses all that litter.
Twitter, twitter, twitter, twitter
Goes that clearly nutty critter,
Causing all of us to titter,
“He just needs a baby-sitter.”
Add this to the Trump con list:
Making cash hand over fist,
Like that big DC hotel.
Tax returns? So far, no tell.

HUMPTY TRUMPTY HIT A BRICK WALL
Donald J. Trump’s First White House Year in Verse
By David Finkle
Illustrated by Roberta Granzen

Depressed and defeated, facing the inauguration day of a new U.S. President he calls “flabbergastingly unfit for office,” David Finkle, author of People Tell Me Things and The Man With the Overcoat, put thought and pen to the internet and posted a series of opinion-driven quatrains on Facebook. He decided to post daily until he had exactly a year and a day of Donald Trump’s first year in office.

Now, just in time for tax return season (Trump’s tax returns? So far, no tell), these humorous poems are available in a new book HUMPTY TRUMPTY HIT A BRICK WALL: Donald J. Trump’s First White House Year in Verse (Plum Bay Publishing; April 2018; ISBN 9780998861753), with illustrations by Roberta Granzen. Readers will recognize “Humpty Trumpty” along with satirical characters familiar to us in the form of nursery rhymes like Ivanka Trump as Little Miss Muffet and Steve Bannon as a troll.

In a world where the inflammatory nature of day-to-day politics has put people on edge, readers will find a reprieve while they laugh, grin, and occasionally weep their way through Finkle’s engaging rhymes that recall these characters’ ups-and-downs from the past year.

Heads-of-state, chiefs-of-staff, senators, the FBI, and more are rifled with original and humorous illustrations in HUMPTY TRUMPTY HIT A BRICK WALL, headlining each month’s collection, from Inauguration Day 2017 until January 20th, 2018.

HUMPTY TRUMPTY HIT A BRICK WALL | Donald J. Trump’s First White House Year in Verse
By David Finkle | Illustrated by Roberta Granzen | Plum Bay Publishing | Publication Date April 2018
ISBN 9780998861753 | Paperback | $11.95 | 144 Pages

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Humpty Trumpty Hit a Brick Wall by David Finkle

FOR IMMEDIATE RELEASE:

April 20th, 2017
Twitter, twitter, twitter, twitter—
Donald Trump’s a heavy hitter.
When he’s feeling crossed and bitter,
He dispenses all that litter.
Twitter, twitter, twitter, twitter
Goes that clearly nutty critter,
Causing all of us to titter,
“He just needs a baby-sitter.”
Add this to the Trump con list:
Making cash hand over fist,
Like that big DC hotel.
Tax returns? So far, no tell.

HUMPTY TRUMPTY HIT A BRICK WALL
Donald J. Trump’s First White House Year in Verse
By David Finkle
Illustrated by Roberta Granzen

Depressed and defeated, facing the inauguration day of a new U.S. President he calls “flabbergastingly unfit for office,” David Finkle, author of People Tell Me Things and The Man With the Overcoat, put thought and pen to the internet and posted a series of opinion-driven quatrains on Facebook. He decided to post daily until he had exactly a year and a day of Donald Trump’s first year in office.

Now, just in time for tax return season (Trump’s tax returns? So far, no tell), these humorous poems are available in a new book HUMPTY TRUMPTY HIT A BRICK WALL: Donald J. Trump’s First White House Year in Verse (Plum Bay Publishing; April 2018; ISBN 9780998861753), with illustrations by Roberta Granzen. Readers will recognize “Humpty Trumpty” along with satirical characters familiar to us in the form of nursery rhymes like Ivanka Trump as Little Miss Muffet and Steve Bannon as a troll.

In a world where the inflammatory nature of day-to-day politics has put people on edge, readers will find a reprieve while they laugh, grin, and occasionally weep their way through Finkle’s engaging rhymes that recall these characters’ ups-and-downs from the past year.

Heads-of-state, chiefs-of-staff, senators, the FBI, and more are rifled with original and humorous illustrations in HUMPTY TRUMPTY HIT A BRICK WALL, headlining each month’s collection, from Inauguration Day 2017 until January 20th, 2018.

HUMPTY TRUMPTY HIT A BRICK WALL | Donald J. Trump’s First White House Year in Verse
By David Finkle | Illustrated by Roberta Granzen | Plum Bay Publishing | Publication Date April 2018
ISBN 9780998861753 | Paperback | $11.95 | 144 Pages

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Asshole Attorney by Douglas J. Wood

Asshole Attorney Cover
FOR IMMEDIATE RELEASE:

ASSHOLE ATTORNEY
Musings, Memories, and Missteps in a 40 Year Career
By Douglas J. Wood

“Doug, I been practicin’ law for fifty years. And I learned a long time ago, there ain’t no such word as ‘attorney’ or ‘lawyer’. It’s ‘asshole attorney’ or ‘fuckin’ lawyer.’”

Author and entertainment attorney Douglas J. Wood heard this statement from a southern lawyer nearly forty years ago—and it was these words that provided him with the inspiration to write ASSHOLE ATTORNEY: Musings, Memories, and Missteps in a 40 Year Career (June 26th, 2018; Plum Bay Publishing House; ISBN 9780998861722).

ASSHOLE ATTORNEY takes readers on a journey from Wood’s younger years when he was a self-proclaimed “Army Brat,” having moved to eight different homes throughout his childhood. One particularly devastating move for young Doug was when his family relocated from the beautiful beaches of Hawaii to Rutherford, NJ, where he developed his hatred for snow and faced the reality that the “green water in the Passaic River was no comparison to the gin clear waters of Oahu.”

Later, after a college career which included a car accident, a fake ID, and a sympathetic cop, Wood admits he is lucky to be alive and glad that he was able to pursue his legal career with “twenty-four law school rejections under my belt.” Despite that string of rejections and an average GPA in college, Wood tested extremely high on the LSATs.
As luck would have it a brand-new law school opened – the twenty-fifth he applied to – and accepted him on the spot during a phone interview.

“I was a college student who really screwed up, but God and an angel were on my shoulder…I was given a second chance. Most people are not.”

Doug’s madcap journey includes his many insane stories working with out-of-control rock stars; dealing with international crises in the dark alleys of Eastern Europe; life-threatening adventures with businessmen; evading Paris authorities; surviving helicopter crashes; leaping on business opportunities that were unheard of at the time; and a partnership in one of the world’s leading law firms. Throughout the memoir, Wood balances his “asshole attorney” adventures with fond stories about his parents, siblings, wife, children, friends and colleagues.

Readers will be charmed by Wood’s candor and humor and will laugh aloud at his sharp, witty commentary in ASSHOLE ATTORNEY as he navigates the pathways of his life and the jungles of his 40-year profession.

About Plum Bay Publishing House
Plum Bay Publishing is an independent publishing house and hybrid self-publisher. Their goal is to publish titles that will have a positive impact in the world, and provide information and knowledge for all audiences, large and small.

About the Author
Douglas J. Wood is the author of the award-winning Samantha Harrison political trilogy – Presidential Intentions, Presidential Declarations, and Presidential Conclusions. His non-fiction books include the popular text Please Be Ad-Vised: A Legal Reference Guide for the Advertising Executive, now in its seventh edition, and 101 Things I Want to Say…the Collection, a book of fatherly advice to his children. A partner at Reed Smith LLP, he has over 40 years of experience practicing entertainment and media law. He works in New York, lives in New Jersey with his wife of 44 plus years, and is currently working on a new novel about cyberwar and financial terrorism scheduled to be published in 2019. For more information, visit his website www.douglasjwood.com.

ASSHOLE ATTORNEY | Musings, Memories, and Missteps in a 40-Year Career
By Douglas J. Wood | Plum Bay Publishing House | Publication Date June 26th, 2018
ISBN 9780998861722 | Hardcover, Paperback and E-Book | Price $22.99, $14.99, $9.99 | 240 Pages

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