8 Tips to Keep in Your Mind When Seeking Book Reviews

Seeking Book Reviews CMPRWhen I worked for publishing houses in New York City there was a debate about book review coverage.  Does seeking book reviews really sell books?  The answer is sometimes yes and sometimes no, but with a bit of knowledge of the media and how things work, it is possible to influence some control the of the results.

Here is a list of some of the Do’s and Don’ts of seeking book reviews:


  1. Don’t put your review eggs in one basket, like only being satisfied with a big review in the New York Times or another major newspaper.  I have had front page reviews in the New York Times Book Review that have not done a thing and I have had reviews in the daily section that have tipped a title over the edge on the road to being a bestseller.  It depends on the book, the quality of the review, when the review comes out, and the person who reviewed it.
  1. If you are self-published don’t try to get traditional newspapers to review your book.  Most of the book editors will not accept these titles because they are overwhelmed with traditionally published books already.  Here’s the thing, every in-house publicist sends almost every book to USA Today’s book review editor.  There are upwards of 700,000 books published every year. Granted, not all of them are new, but that’s still a lot of stacks to have in your office if you are an editor.
  1. Don’t automatically send your books to bloggers without asking.  Bloggers are often working from home and don’t have the bandwidth to accept that many packages from the postal service.  Email them first with a pitch about your book and offer to send a copy if they request one.
  1. Don’t send the wrong book to the wrong person.  If you have written a self-help book on how to buy jeans, the literary editor at The New Yorker isn’t going to be happy receiving an unsolicited copy.
  1. Do search for other books like yours on Google to see who has reviewed them, and where.  Your book could be perfect for these reviewers.  Go track them down on social media or elsewhere and pitch the book to them directly.
  1. Do know the content the outlet covers.  Visit the blogs and know what kinds of books they review.  Go to Barnes & Noble and check out print publications to make sure your title fits their bill.  While you are at it, check the masthead to see who the editor is for entertainment, culture, and/or books.  Make a note of this person as the right one to contact with a review copy.
  1. Do look for people other than book review editors who might be interested in your title.  If you have an historical novel based heavily in World War II, you might be able to send a copy to historical publications or people who are specifically interested in that era.  Research the internet to find the right places.
  1. Research, research, research, if I haven’t said it enough.  One of the biggest ways to manage how well your book will be reviewed, if it will be reviewed, and whether the review will influence readers is to find the best people and places to cover it.  Matching the interests of the publication or blog’s audience to your topic and a good review balances the scale in your book’s direction.

Keep these tips in mind when you are seeking book reviews to maximize your outreach to book bloggers and media outlets!

Press Release: Learning 4 Purpose Study


Learning 4 Purpose“Purpose is a way for individuals to link their present and their future.  First, purpose helps them envision their future in a particular way—how their contributions matter in the bigger picture of society.  Second, purpose keeps that future vision in mind when individuals make decisions in their daily lives.”                                         —Dr. Seana Moran, Clark University


Researchers Find Having a Sense of Purpose toward a Prosocial Aim
Is a Beacon for Today’s Youth to Influence Others Positively

January 30, 2017, Worcester, Massachusetts …Results of a three-year study on how young people develop a life purpose will be released by Dr. Seana Moran, Research Assistant Professor of Developmental Psychology at Clark University, who led a multinational team of collaborators at nine universities in six countries: China, South Korea, Brazil, Finland, Spain, and the United States. The research was funded by a grant from the John Templeton Foundation[1], and the goal was to explore how life purpose is defined by youth and supported through education and community engagement.

The U.S. sample came from a large public university, a small private liberal arts university, and a technical university.  In addition to finding out how other countries and cultures think about life purpose, Dr. Moran’s collaboration found positive links between students having a sense of purpose and feeling good about serving the community, and between helping others and strengthening one’s sense of purpose. Students with life purposes specifically aimed to benefit others indicated stronger intentions and engagement in helping behaviors. Engaging their purposes was associated with stronger self-efficacy to make positive effects on others, which tended to manifest a stronger sense that they were important to the people in their lives.

Other considerations from the study include:

  • In most of the countries, having a strong sense of purpose is associated with a low searching for a purpose, and having a purpose tended to more strongly influence motivation to help others. But in South Korea, students tended to have both a strong sense of having a purpose and searching for a purpose, and searching for purpose tended to have a stronger influence on helping others.
  • Purpose isn’t something a young person “gets” or “obtains.” It is something they practice, and it is a long-term pursuit.
  • Youth without clear purpose can be more easily swayed by external forces–like flash mobs, propaganda, or empty promises—because they don’t have an internal “compass” to direct their attention and actions toward meaningful pursuits.
  • Students coming into a service-learning experience may already have life purposes in motion, and professors have the opportunity to incorporate that energy into student enjoyment for learning and making contributions to society.

For more information or to speak with Dr. Seana Moran, contact: Claire McKinney at claire@clairemckinneypr.com or 908-955-7563.

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[1] This study was made possible in part through the support of a grant from the John Templeton Foundation to Clark University. The opinions expressed in this study are those of the author and do not necessarily reflect the views of the funder.

Press Release: Chanticleer Book Reviews


Chanticleer Book Reviews

Bellingham Welcomes World Renown Authors at Awards Banquet and Writers Conference

Chanticleer Book Reviews Hosts Writers and Readers for 3-Day Event

Bellingham, WA, March 21, 2017, C.C. Humphreys and Robert Dugoni are two of the big names expected to participate in the fifth annual Chanticleer Authors Conference and Awards Banquet, to be held March 31st – April 1st at the Hotel Bellwether in Bellingham, WA.   Authors and book lovers who register are invited to attend workshops, the popular Books By the Bay Book Fair, and the International Book Awards Ceremony on the evening of April 1st.

The Books By the Bay book festival will also be located at the Hotel Bellwether and it will be open the general public.   Children’s books, science fiction, thrillers, romance, historical fiction, paranormal, and other genres written by the awards finalists and semi-finalists will be available for sale from one of the conference sponsors, Village Books.  Many of the authors will be available on Sunday, April 2nd from 1:00 to 4:30pm to engage in book signings and panel discussions.

Sponsors of the conference and prizes include Book Baby and Ingram Spark, two companies that have had a significant impact on the world of independent presses and authors.  More than $30,000 in cash and prizes will be awarded at the ceremony, which features the best books from fifteen genres.  Some past winners have secured six-figure publishing contracts as well as had their books optioned for film.

Conference organizer Chanticleer Reviews, a division of Chanticleer Reviews and Media, LLC, is a Bellingham-based company that serves authors and publishers globally.  The Chanticleer International Book Awards writing competition annually receives submissions from writers in as many as thirty-three different nations worldwide.  The conference, book review service, and quarterly e-zine have grown in popularity since their inception and Chanticleer has become internationally known as an influencer in the world of books and their readers.

“The best part of what we do at Chanticleer Reviews comes to fruition at our annual conference and awards ceremony”, says Kiffer Brown, co-founder of Chanticleer Reviews and Media, LLC, “I’m humbled by the high caliber of works that are submitted and am so proud of our Chanticleer community of authors. Our book awards ceremony is really a celebration of what they have accomplished. We energize and inspire one another to move forward and onward.”

About the Company

Chanticleer Reviews and Media, LLC was founded in 2011 by Kathryn Brown and her husband Andrew (Argus) Brown.  They reside together in Bellingham, WA and have successfully co-founded digital companies prior to their current endeavor.  In 2015 Diane Sillan Isaacs joined the company as Creative Director.  Isaacs brings more than two decades of experience in film and television as an executive producer for Don Johnson Productions and Green Moon Productions. The company’s mission is to discover today’s best books.

For more information and to schedule interviews please contact Claire McKinney Public Relations at (908) 955-7563 or claire@clairemckinneypr.com.

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How To Create Headlines That Get More Clicks and Conversions

This week, we invite Sarah Smith from How To Start A Blog Online for a guest post on how to create headlines that get more clicks and conversations. Thanks Sarah!

Although the content of your post is essential, it will be useless if no one reads it in its entirety. This is why emphasis on the headline must be given. This increases the chance that visitors click on the headline and eventually read what you have posted.

Giving attention on headlines to get more clicks is really important. People are easily turned off by a boring headline. Even if the content is good, they won’t know. They didn’t even click the headline in the first place.

One unique way to entice people to come and read is by creating a title based on your personal experience. For instance, the title may contain the phrases “What I have learned from” or “Lessons gained from”.

Personal experiences are more authentic. They are relatable. People don’t want to read something that is just a figment of the imagination if they are searching for tips that can be used in real life. With a post that is based on real life experience, convincing them to click and read on is easier.

Once they have clicked the link, make sure that the content is worth reading. Otherwise, they will be disappointed. If they do, there is a chance they won’t come back to read the next time around. It is like false advertising.

There are a lot more ways to create headlines that are enticing. Check out the infographic below. Once you have mastered the art of creating convincing headlines, expect more people to come and explore your website.

How To Create Headlines That Get More Clicks and Conversions (HowSBO)