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do you know what a book publicist does claire mckinney

Do You Know What a Book Publicist Does?

Do you know what a book publicist does? At lunch with publicist friends, there's one question that we always seem ...
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Social Media 101: What's New with LinkedIn?

Social Media 101: What’s New with LinkedIn?

What’s New with LinkedIn? Back in 2016, we wrote a blog post about LinkedIn as an invaluable author tool. The ...
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The Contract by Sheila Grinell

The Contract by Sheila Grinell

“How do you encourage curiosity in a place where thoughts are policed?” Joanna Dunhill knows just how difficult it can ...
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Meet the Bobs and Tweets: Scout Camp by Pepper Springfield

Meet the Bobs and Tweets: Scout Camp by Pepper Springfield

BOBS AND TWEETS Book #4: Scout Camp! by Pepper Springfield Illustrated by Kristy Caldwell The Bobs and Tweets are back ...
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books as products

The Not-so-Sexy Side of Book Publishing

People think what I do is glamorous and super cool - publishing.  When I was a recruiter we used to ...
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New Book

Mirador by James Jennings

Epic New Novel Set to Release with 25th Anniversary of Zapatista Revolt in Mexico   NAFTA, the North American Free ...
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Claire McKinney Launches Plum Bay Publishing, LLC

Claire McKinney Launches Plum Bay Publishing, LLC

FOR IMMEDIATE RELEASE PUBLICIST AND NOW A PUBLISHER Veteran New York Book Publicist and Entrepreneur Launches Indie Press May 21st, ...
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Social Media Marketing

Social Media 101: Reddit

Entrepreneurs and authors alike are encouraged to use social media such as Facebook, Twitter, and Instagram to promote their product ...
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Dark Data: Control, Alt, Delete by Douglas J. Wood

Dark Data: Control, Alt, Delete by Douglas J. Wood

DARK DATA Control, Alt, Delete Douglas J. Wood _________________________________________________________________________________________ “If you can identify a person’s desires, then you can also ...
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Social Media 101: What’s New with Twitter?

Social Media 101: What’s New with Twitter?

Since its debut in 2007, the application a brainchild of Evan Williams and Jack Dorsey, you might be wondering--what’s new ...
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Claire McKinney Public Relations

Publicity 101: 5 Steps to Curating the Perfect Media List

Although it may seem like a daunting task, generating the perfect media list is an essential part of the publicity ...
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How Private Is Going “Private” on Your Facebook Account?

How Private Is Going “Private” on Your Facebook Account?

Outlets everywhere buzzed when Mark Zuckerberg revealed his plan to make Facebook a more direct-message focused platform, emphasizing encryption and ...
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Social Media 101: Editorial Calendars

Social Media 101: Editorial Calendars

If you’re anything like me, you know how important staying organized is- not only for your records, but for your ...
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Social Media 101: Instagram Updates

Social Media 101: Instagram Updates

What's New? With over 800 million monthly active users (users returning to the application each month), Instagram is one of ...
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Great Dates With Some Late Greats by David Finkle

Great Dates With Some Late Greats by David Finkle

FOR IMMEDIATE RELEASE: “In presenting the following, I’m asking you the reader to recognize as true a series of (almost ...
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Social Media 101: What’s New with Facebook?

Social Media 101: What’s New with Facebook?

What began as a social networking application for students at Harvard in 2003 has blossomed.  Today it's the social media ...
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The Don Con by Richard Armstrong

The Don Con by Richard Armstrong

The Mafia comes to Comic-Con — and criminal hilarity ensues — in the new comic crime thriller The Don Con ...
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The Expedition by Chris Babu

The Expedition by Chris Babu

FOR IMMEDIATE RELEASE:        “They say you don’t shoot to kill; you shoot to stay alive.”  THE EXPEDITION By CHRIS ...
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Where the Angels Lived by Margaret McMullan

Where the Angels Lived by Margaret McMullan

FOR IMMEDIATE RELEASE: “Someone should write a book,” my mother says, sipping iced coffee. “Not about the drama of that ...
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The Exile by Gregory Erich Phillips

The Exile by Gregory Erich Phillips

“Everything was dark.  Though her eyes could see little, her other senses became acute, telling her she wasn’t dreaming. Terror ...
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Alice and Gerald: A Homicidal Love Story by Ron Franscell

Alice and Gerald: A Homicidal Love Story by Ron Franscell

"Alice & Gerald: A Homicidal Love Story" is going to be the best true crime book you’ll read this year, or ...
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My Guide to Influencer Outreach

My Guide to Influencer Outreach

With the prevalence of social media continuing to grow, influencers are becoming incredibly powerful tools in content marketing. In fact, ...
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Questions from Indie Authors

Questions from Indie Authors

I was asked to speak this past Saturday, at an Indie Author Day at my local library.  It's interesting to ...
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Book Publishing 101: 1 Million Self-Published Books Means Quality is Key

Book Publishing 101: 1 Million Self-Published Books Means Quality is Key

Guess what?  Last week Publishers Weekly reported that, according to Bowker, over 1 million books were self-published in 2017.  You ...
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Biography of a Buffoon by M. Paul Sinclair

Biography of a Buffoon by M. Paul Sinclair

Biography of a Buffoon The Reverend Al Sharpton By M. Paul Sinclair There is a pyramid of tyranny at the ...
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Educated Tara Westover

Book Review: Educated: A Memoir by Tara Westover

Educated: A Memoir by Tara Westover is a book I initially didn’t want to pick up when it released earlier ...
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Author Brand? How Do I Get One?

Author Brand? How Do I Get One?

Last year I published my own book based on an article I wrote for Publisher's Weekly many years ago, Do ...
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The Man Who Caught the Storm

Book Review: The Man Who Caught the Storm by Brantley Hargrove

Videos of tornadoes ripping through homes is one thing, but translating that power into the written word is a feat ...
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Traveling High and Tripping Hard

Traveling High and Tripping Hard by Joseph Davida

“Many authors have told meandering tales of looking for drugs, but more personal material, such as memories from an infamous ...
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Book Expo 2018: What's Trending for Independent Publishers

Book Expo 2018: What’s Trending for Independent Publishers

A few weeks ago, I attended Book Expo 2018 in New York City.  It was my first visit in two years, ...
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Social Media 101: Tumblr for Authors

Social Media 101: Tumblr for Authors

Tumblr is a combination of social media and blogging—users actively post content to their Tumblr blog, but they can also ...
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Rooted in Deceit by Wendy Tyson

Rooted in Deceit by Wendy Tyson

"Worth a read among the traditional cozies." —Marilyn Stasio, New York Times Book Review on Seeds of Revenge “Cunning crimes, ...
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The Heart of War by Kathleen McInnis

The Heart of War by Kathleen McInnis

  “Strap on your helmet and buckle your seat belt. Your wild ride at the Pentagon officially begins now.” –From THE ...
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A Surgeon's Odyssey by Richard Moss

A Surgeon’s Odyssey by Richard Moss

FOR IMMEDIATE RELEASE: “[A SURGEON’S ODYSSEY] belongs on the bookshelf as a modern tale next to the Iliad, the Odyssey, ...
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Humpty Trumpty Hit a Brick Wall by David Finkle

Humpty Trumpty Hit a Brick Wall by David Finkle

FOR IMMEDIATE RELEASE: April 20th, 2017 Twitter, twitter, twitter, twitter— Donald Trump’s a heavy hitter. When he’s feeling crossed and ...
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Asshole Attorney Cover

Asshole Attorney by Douglas J. Wood

FOR IMMEDIATE RELEASE: ASSHOLE ATTORNEY Musings, Memories, and Missteps in a 40 Year Career By Douglas J. Wood “Doug, I ...
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facebook privacy

Social Media 101: What to do if you are concerned about privacy

Social media can be a useful tool for authors and personal brands. It can help with exposure, lead to new ...
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Snapchat

Social Media 101: Snapchat and Instagram Stories for Authors

Instagram and Snapchat are popular social media platforms for influencers, especially those who are celebrities or are in the fashion ...
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create visibility for your book

Book Marketing 101: Create Visibility for Your Book with These 5 Tips

You’ve written a book and published it -- but the sales just aren’t happening. The biggest likely reason for this ...
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Social Media 101: 4 Reasons Why Buying Followers is a Bad Idea

Social Media 101: 4 Reasons Why Buying Followers is a Bad Idea

A recent article (February 1st) on BuzzFeed said that the Newsweek Media Group has been buying followers and manipulating traffic on ...
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Book Giveaways!

Book Giveaways!

We are now doing book giveaways through Rafflecopter! This post will be updated with ongoing Rafflecopter book giveaways. Check periodically ...
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Amazon Books

Amazon Books? Four reasons why booksellers can remain calm

It is ironic, and for some it may seem odd, that in the midst of decades of brick-and-mortar bookstores closing ...
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Who Are the Media

Publicity 101: Who are the Media?

Written by Arianna Parks We become what we behold. We shape our tools and then our tools shape use. -Marshall ...
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CMPR's Best Books of 2017

CMPR’s Best Books of 2017

At the end of every year, major outlets compile a list of their favorite books of 2017 by editors and ...
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Publicity 101: Events for You and Your New Book

Publicity 101: Events for You and Your New Book

Events are one way to create opportunities for media coverage, book sales, cultivating an audience, and properly celebrating your new ...
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Second Story Man by Charles Salzberg

Second Story Man by Charles Salzberg

FOR IMMEDIATE RELEASE: “Salzberg has perfected the existential crime novel.” —Hank Phillippi Ryan, Anthony, Agatha, and Mary Higgins Clark Award-Winning ...
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niche audience

Publicity 101: The Niche Audience

niche. niCH,nēSH/ adjective. denoting or relating to products, services, or interests that appeal to a small, specialized section of the population ...
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Adventures with Amazon book selling and publishing

My Adventures with Amazon: Part 1

A couple of months ago I published a blog called "3 Things I’ve Learned about Book Production". In it, I ...
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publicity calendar

Publicity 101: Your Publicity Calendar

When it comes to your public relations campaign and your publicity calendar, what is important to remember is that the ...
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Seeds of Revenge by Wendy Tyson

Seeds of Revenge by Wendy Tyson

“Tyson’s first-rate second Greenhouse mystery (after 2016’s A Muddied Murder) stars big-city lawyer turned small-town organic farmer Megan Sawyer, a ...
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beach chair chris christie

4 Publicity Lessons We Can Learn from Chris Christie

It’s been two weeks since Chris Christie was seen chilling on Island Beach State Park with his family, setting off ...
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Links Roundup, Week of 7/10

Links Roundup, Week of 7/10

We are halfway through summer! Hopefully those summer reads have come to the beach, on vacation, or cozied up with ...
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book production cmpr

Publishing 101: 3 Things I’ve Learned About Book Production

On the heels of my post about selling and the little guy, here is some information about things I’ve learned ...
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Publishing 101: When the “Little Guy” Struggles to Sell a Book

Publishing 101: When the “Little Guy” Struggles to Sell a Book

It’s hard for a person to figure out how to publish, market, and publicize her work on her own, and ...
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Links Roundup, Week of 6/19

Links Roundup, Week of 6/19

Happy First Week of Summer! The 21st was the summer solstice, and now it's official! What publishing compromises are you ...
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Publication Day

Publication Day

I wrote a book, it is releasing today, and I can hardly believe it. It's called Do You Know What ...
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Do You Know What a Book Publicist Does

Do You Know What a Book Publicist Does?

DO YOU KNOW WHAT A BOOK PUBLICIST DOES? A Guide for Creating Your Own Campaigns By Claire McKinney For more ...
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Hashtag CMPR

Social Media 101: What is a hashtag?

The other night, while delivering a presentation on social media, a familiar question was raised: "Excuse me, but I'm not ...
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Links Roundup, Week of 5/8

Links Roundup, Week of 5/8

We're publishing a book! Keep your eye out for it, or preorder it now! Do you feel like your always ...
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People of Yellowstone by Steve Horan, Ruth W. Crocker

People of Yellowstone by Steve Horan, Ruth W. Crocker

“In its diversity, PEOPLE OF YELLOWSTONE is a delightfully refreshing addition to the tired tomes and glossy picture books…provides an ...
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Seeking Book Reviews CMPR

8 Tips to Keep in Your Mind When Seeking Book Reviews

When I worked for publishing houses in New York City there was a debate about book review coverage.  Does seeking ...
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Links Roundup, Week of 3/27

Links Roundup, Week of 3/27

9 Historical Fiction Books About Incredible Women. [Bustle] Being a writer is certainly hard work. [Writer's Digest] The myth about ...
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Learning 4 Purpose

Learning 4 Purpose International Study

FOR IMMEDIATE RELEASE: “Purpose is a way for individuals to link their present and their future.  First, purpose helps them ...
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Kym Gold

Kym Gold Online Branding

Kym Gold Raised in Malibu, California, Kym Gold was influenced by the endless golden sunsets and natural beauty of her ...
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Chanticleer Book Reviews Hosts 3-Day Event for Writers and Readers

Chanticleer Book Reviews Hosts 3-Day Event for Writers and Readers

FOR IMMEDIATE RELEASE: Bellingham Welcomes World Renown Authors at Awards Banquet and Writers Conference Chanticleer Book Reviews Hosts Writers and Readers ...
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How To Create Headlines That Get More Clicks and Conversions (HowSBO)

How To Create Headlines That Get More Clicks and Conversions

This week, we invite Sarah Smith from How To Start A Blog Online for a guest post on how to create ...
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Links Round Up, Week of 3/20

Links Round Up, Week of 3/20

This week brought the first day of spring and we can't wait for warmer weather ahead! PR 101: 4 Things ...
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Publicity 101: 4 Things to Consider for Your Author Photo

Publicity 101: 4 Things to Consider for Your Author Photo

To have a decent author photo, you don’t need to look like a model or a movie star, but spending ...
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Links Roundup Week of 3/6

Links Roundup Week of 3/6

Do you want to sell more books in 2017? [BookWorks] If you ever met Jane Austen... [Manhattan Book Review] How ...
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Links Roundup, Week of 2/27

Links Roundup, Week of 2/27

Amazon opened its first East Coast brick and mortar store. [PW] How much should you pay for a book editor? [The ...
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What is your book about CMPR

Publicity 101: What is your book about?

If someone asked you what is your book is about, how would you answer?  Can you respond in two or ...
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Links Roundup, Week of 2/13

Links Roundup, Week of 2/13

We're out of the office on Monday (but will still be working - publicity never sleeps!). We hope that everyone ...
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Links Roundup, Week of 2/6

Links Roundup, Week of 2/6

Winter Storm Niko was nuts - but we survived! 4 steps to create a blog or podcast that will enhance ...
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Links Roundup, Week of 1/30

Links Roundup, Week of 1/30

Creating your perfect author bio. [Where Writers Win] America take notes - these book-filled buses are seriously cool! [BuzzFeed] Advice ...
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Presidential Conclusions Douglas J Wood

Presidential Conclusions by Douglas J. Wood

"A sharp tale of government and terrorism, fortified by an exceptional POTUS protagonist." –Kirkus Reviews on Presidential Conclusions "This in-depth story of ...
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Primal Key C.A. Hartley

The Primal Key by C.A. Hartley

FOR IMMEDIATE RELEASE: THE PRIMAL KEY Volume 1 of The Plight of the Plexus by C.A. Hartley Anne Clarke didn’t ...
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Author Bio Claire McKinneyPR

Publishing 101: Creating Your Author Bio

When I was young and naïve, I thought the bios you read in theater programs and on the backs of ...
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Links Roundup, Week of 1/23

Links Roundup, Week of 1/23

The New York Times is cutting a range of bestsellers lists. [PW] Roxane Gay, by the book. [NYT] Star Wars ...
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Links Roundup, Week of 1/16

Links Roundup, Week of 1/16

American treasure Betty White's birthday was this week! [EW] Publishing needs a blockbuster of a book in 2017. [LA Times] ...
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Self-Published Authors

Why We Support Self-Published Authors

Every so often, the argument comes up that self-published books shouldn’t be considered authentic, or that self-published authors aren’t serious ...
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Links Roundup, Week of 1/9

Links Roundup, Week of 1/9

Happy Friday the 13th to all you superstitious folks out there! (Just to be safe, we're not walking under any ...
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Double Up Davis Way Gretchen Archer

Double Up by Gretchen Archer

“Outlandish, outrageous, and impossible to put down.” —Janet Evanovich on Double Up DOUBLE UP A Davis Way Crime Caper by ...
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Links Roundup Week of 1/2

Links Roundup Week of 1/2

Already off to a shaky start for your New Year's Resolution? Tips to stay on track. [HuffPost] Some broad New ...
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Best Books We Read in 2016

Best Books We Read in 2016

At the end of every year, outlets like Buzzfeed, NPR, and New York Times announce their favorite books. Since we're also literature lovers, ...
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Christmas Labels

Links Round Up Week of 12/12

We have a lot of links this week as we prepare for our much anticipated holiday break! Stay warm and ...
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pinterest infographic cmpr

Social Media 101: Pinterest Infographic

Facebook, Twitter, and Instagram are the three most popular social media platforms out there. We're so focused on these three ...
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Links Roundup Week of 12/5

Links Roundup Week of 12/5

Already miss WestWorld? Here's 10 books to read until season 2's 2018 premiere. [Paste] What skills will marketers demand in ...
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Twitter Infographic

Social Media 101: Twitter Infographic

Twitter: the online platform that authors, when asking us about social media, always seem to be the most hesitant about. While ...
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star-1562803_640

Links Round Up Week of 11/28

Don't be fooled by the (slightly) warmish weather - December has finally arrived! How bookselling really works [S4A] Some alternative ...
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social media terms hashtag

Social Media 101: Social Media Terms – An Introduction

As brands big and small have discovered, social media is its own animal, especially when it comes to building an ...
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thanksgiving-freepikcom

Links Round Up Week of 11/21

Mark Zuckerberg has new plans on fighting fake news on Facebook. [The Wrap] Indie booksellers are getting in on the ...
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social media instagram infographic

Social Media 101: Instagram Infographic

Did you know that Instagram has surpassed Twitter in mobile phone use, at over 200 million users? Imagine the audience ...
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c69f4dfc814115f91c29daee1d1d976e

Links Round Up Week of 11/14

Only a few more days left in our countdowns to the end of NaNoWriMo and Thanksgiving! Which one are you ...
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maya-angelou-maya-angelou-love-recognizes-no-barriers-it-jumps

Links Round Up Week of 11/7

In lieu of Election Day, Leonard Cohen's death, and Veteran's Day, may we leave you with this.  An interview with ...
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Now I Know Levine

Now I Know It’s Not My Fault by Laurie B. Levine

FOR IMMEDIATE RELEASE: Amazon: Now I Know It's Not My Fault: A Novel “Now I Know It’s Not My Fault is ...
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Links Round Up Week of 10/31

Links Round Up Week of 10/31

November is National Novel Writing Month! You have until Nov. 30th to pen a 50,000 word novel you've always dreamed ...
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facebook infographic cmpr

Social Media 101: Facebook Infographic

Sometimes, starting a new social media venture can be overwhelming. With our Social Media 101 blog post series we provide ...
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halloweenbook

Links Round Up Week of 10/24

The temperatures have dropped this week (some places in the Northeast got snow!), so enjoy Halloween and get prepared to ...
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Measuring Online PR GWU

Infographic: Measuring Online Public Relations Effectiveness

This week, we welcome George Washington University's Strategic Public Relations program, and their guest post on measuring online public relations! Check ...
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cvlf0oixgaattut

Links Round Up Week of 10/17

Rainy weather and election season had us like...  TGIF! 5 Marketing Lessons You Can Learn From The Presidential Election. [Forbes] ...
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books sold

Book Publishing 101: 5 Ideas for Getting Your Book Sold on Shelves

Getting your indie or self-published book sold in stores isn't easy. Even if you have an account with a well-known distributor like ...
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pumpkin-patch-desktop-wallpaper-5653-5939-hd-wallpapers

Links Round Up Week of 10/10

Take this weekend to hit the pumpkin patch and read some of your spooky favorites (or drool over the desserts ...
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Links Round Up Week of 10/3

Links Round Up Week of 10/3

This week is links galore! Grab a snack and read some of the best news found this week. 3 Ways ...
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reading-in-a-coffee-shop

Links Round Up Week of 9/26

Hopefully you celebrated National Coffee Day this week by curling up with your favorite book at your local coffee shop! ...
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distribution slang infographic

Distribution Slang You Didn’t Know (But Were Too Afraid to Ask)

Distribution. Point-of-Sale. Sell in. These are all examples of distribution slang that is used in publishing. But what do these ...
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masthead_cider_donuts

Links Round Up Week of 9/19

Fall officially began this week - we're already dreaming of cozy nights reading by the fire, apple cider donuts, and ...
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achieving-the-dream-cover-hi-res

Achieving the Dream by Dr. Carol A. Leary

FOR IMMEDIATE RELEASE: Amazon: Achieving the Dream: A How-To Guide for Adult Women Seeking a College Degree “As an educator ...
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bobsandtweetssmall

Meet the Bobs and Tweets by Pepper Springfield

Amazon: Meet the Bobs and Tweets (Bobs and Tweets 1) ...
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distribution warehouse

Book Publishing 101: Why Your Distribution Is Disappointing

This is for all of the authors or presses that wonder why their books aren't appearing in stores; aren't being ...
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bookandleaves1-500x333

Links Round Up Week of 9/12

As the air gets crisp and the temperatures drop, we're learning new ways to write and build brands all the ...
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5 Pr Skills CMPR Infographic

Infographic: 5 PR Skills You Won’t Learn in Class

You're going to learn a lot in college, but some things just can't be taught by professors. Check out our ...
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autumn-1638473_640

Links Round Up Week of 9/5

Summer is officially over, but that doesn't mean the fun has to end. Autumn is one of our favorite seasons-changing colors, ...
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148249-wilder

Links Round Up Week of 8/29

RIP Gene Wilder, who played so many iconic roles and was beloved by so many. The Hollywood Reporter remembers Gene Wilder ...
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Pennywise IT publicity stunt

Clowns in Greenville: Is it a publicity stunt, or the real thing?

This week, news outlets started writing articles about clowns that have been hanging around an apartment complex in Greenville, SC, trying ...
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Video: Local Counts in Public Relations!

Local counts! We're excited to show you our new video using Animaker on why you shouldn't brush off the word "local" when it ...
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2f01b19fa52d14c8b7dbd84831dc3d30

Links Round Up: Week of 8/22

For those that love the last hints of summer, but can't wait until the fall season rolls around: this one's ...
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CMPR-Writing Interesting Caption

Social Media 101: 8 Key Hacks For Writing Perfect Instagram Captions

When it's time to post a fantastic photo on Instagram, you hit a roadblock. You get stumped when you have ...
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final-five-medal-ceremony_ap

Links Round Up: Week of 8/15

With the Olympics in full swing, our athletes are inspiring this week's links about how to improve your brand and ...
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College PR Skills CollegeDegrees360

Publicity 101: 5 PR Skills You Won’t Learn in Class

College: an experience like no other! The end of summer is nigh, which means students are heading back to their ...
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Links Round Up: Week of 8/8

Links Round Up: Week of 8/8

August is already almost halfway over and the weather is only just starting to ramp up... If you're in the ...
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Infographic: 5 Things Brandi

Infographic: 5 Things You Need to Do For Your Publicist

There have been times we are hired for a book publicity/brand campaign, and the author or client checks out after ...
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Links Round Up: Week of 8/1

Links Round Up: Week of 8/1

The first week of August started out rainy and humid, but on this Friday we couldn't ask for sunnier skies ...
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Own Boss Infographic CMPR

Infographic: Is It Time to Be Your Own Boss?

Do you work a full time office job, but feel like the hours you signed up for are for are ...
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The Intersect Cover Front 6-18-2016-a

The Intersect by Brad Graber

FOR IMMEDIATE RELEASE: THE INTERSECT by Brad Graber Amazon: The Intersect: When life veers off course, strangers find comfort and lasting ...
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Nanjing Never Cries Hung Cheng

Nanjing Never Cries by Hong Zheng

FOR IMMEDIATE RELEASE: Amazon: Nanjing Never Cries: A Novel The Nanjing Massacre by the Japanese during the Sino-Japanese War in 1937 ...
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Bestsellers Lists Infographic

Infographic: Bestsellers Lists

Amazon, Barnes & Noble, New York Times, USA Today: all these outlets have bestsellers lists that most authors would love to ...
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person-987557_960_720

Links Round Up: Week of 7/18

It's going to be a hot one this weekend--they're calling for a heat wave!--so stay cool, hydrated, and curled up ...
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publishing consultant infographic

Infographic: What to Consider When Hiring a Publishing Consultant

If you are planning to independently publish a book, there is much work to be done, including: obtaining ISBNs, having ...
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Cmsf5-zXEAAipJ7

Links Round Up: Week of 7/4

Now that the holiday has passed, it's time to get back on the grind! Go into next week looking to ...
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american_flag_books

Links Round Up: Week of 6/27

This week has been full of excitement as we celebrate the release of two new books and the upcoming 4th ...
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Book Publicity 101: 5 Reasons Press Releases Still Matter

Book Publicity 101: 5 Reasons Press Releases Still Matter

I have heard directly from book review editors that they toss the materials that come with review copies.  I have ...
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Links Roundup: Week of 6/20

Links Roundup: Week of 6/20

The summer solstice was on June 20th - use all of that new-found summer time to work on and promote ...
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Links Roundup: Week of 6/13

Links Roundup: Week of 6/13

Our hearts and thoughts are with all of those affected by the events in Orlando this week. What should writers ...
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Links Roundup: Week of 6/6

Links Roundup: Week of 6/6

School's almost out for the summer, but we're staying in to bring you the publishing, marketing, and pr news we found interesting ...
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NYT Bestsellers

Book Marketing101: 10 Things You Need To Know About Bestsellers Lists

I've been doing book publicity and marketing for a long time.  I keep doing it because I haven't lost that ...
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Lowcountry Book Club

Lowcountry Book Club by Susan M. Boyer

FOR IMMEDIATE RELEASE: “Boyer delivers a beach read filled with quirky, endearing characters and a masterfully layered mystery, all set ...
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The Baby Decision by Merle Bombardieri

The Baby Decision by Merle Bombardieri

FOR IMMEDIATE RELEASE: Amazon: The Baby Decision: How to Make The Most Important Choice of Your Life “An energetic book, ...
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Publicity 101: 5 Things You Need to Do to do for Your Publicist

Publicity 101: 5 Things You Need to Do to do for Your Publicist

In an article I read years ago on a PR site, one of the things that stood out and I still ...
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Links Roundup: Week of 5/23

Links Roundup: Week of 5/23

The weather is warming up as we head into Memorial Day weekend - the perfect time to relax by the ...
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Links Roundup: Week of 5/9

Links Roundup: Week of 5/9

Happy (or unhappy) Friday the 13th! Don't walk under any ladders. Neal Rabin reads his new book during a game ...
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Links Roundup: Week of 5/2

Links Roundup: Week of 5/2

This week may have been cloudy and rainy, but we've got hope that there will be some springtime sunshine next ...
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Links Roundup: Week of 4/25

Links Roundup: Week of 4/25

April showers bring.. the loss of Prince, self-publishing tips, and hopefully May flowers too. The effects of a Pulitzer Prize ...
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publishing consultant - proofreader

Do you need a publishing consultant?

When I started my own business, the world of self-publishing was just getting off the ground. At the time there ...
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Links Round Up: Week of 4/18

Links Round Up: Week of 4/18

It may not be dementia: How big pharma is harming our seniors. [Salon] Thursday was National Tea Day! [BT] Guest ...
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Great Smoky Mountains Tennessee

5 Reasons Tennessee is on Our Radar for Summer 2016

Summer is just around the corner, which means that it is almost time to book our trips! Although the Jersey ...
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Links Roundup: Week of 4/11

Links Roundup: Week of 4/11

It's finally feeling like spring! Hopefully the warm weather only continues to get warmer. #TGIF Since it's a lovely spring ...
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Links Roundup: Week of 4/4

Links Roundup: Week of 4/4

It's the second weekend of April and we're expecting snow showers tomorrow. We guess "April Showers" isn't exclusive to rain. Have a ...
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Links Roundup: Week of 3/28

Links Roundup: Week of 3/28

APRIL FOOLS! Laura Hart McKinny speaks on the Fuhrman tapes [Vanity Fair] Amazing. A horror story composed of Weather Channel ...
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Links Roundup: Week of 3/21

Links Roundup: Week of 3/21

Happy Easter Weekend! 120 helpful websites for writers [GE Editing] Cute-21 uses for old books [PopSugar] Here we are in ...
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local bookstore-pixabay

“Buying Local”: It Counts in Public Relations, Too

When indie or self-published authors are releasing their new novels they always shoot for the brass ring: a review or ...
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Pi Day

Links Round-Up: Week of 3/14

From the wonderful Pi Day to the celebration of St. Patrick's Day - this week has been all about enjoying ...
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Goats

Goats vs. Cats: 5 Reasons why and how goats are gaining popularity among pet owners

My daughter tells me that goats are super popular among the gamer set online—she would even go so far as ...
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Links Round Up: Week of 3/7

Links Round-Up: Week of 3/7

Warmer weather fans rejoice! It looks like Punxsutawney Phil was right and spring is coming early this year... Make sure ...
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blogging workstation pixabay

I want to start blogging, but I don’t know where to begin!

The other day, I was discussing social media with my Dad, and he brought up the topic of blogging. “I ...
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Leap Day Claire McKinneyPR

Links Round-Up: Week of 2/29

Adding another day to the year makes for an exciting 366 days of 2016! Hopefully Leap Day was a useful ...
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be your own boss

12 Signs You May Need to be Your Own Boss

If you are like a lot of people, you work in a full time job, but the hours you signed ...
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Links Round Up: Week of 2/22

Links Round Up: Week of 2/22

The Oscars is on Sunday: A Brutally Honest Oscar Ballot has some snarky thoughts on the Revenant. [THR] Is publishing ...
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harper-lee

Links Round Up: Week of 2/15

This week was full of ups and downs, as we look forward to warmer weather this weekend while mourning the ...
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Double Knot Gretchen Archer

Double Knot by Gretchen Archer

FOR IMMEDIATE RELEASE: “Powerfully heartfelt and knock-your-socks-off hilarious. I’m a fan!” —Janet Evanovich on Double Knot “Archer’s bright and silly humor ...
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Happy-Valentines-Day-with-Lights-And-Hearts-In-Background

Links Round Up: Week of 2/8

This weekend is Valentine's Day and it's going to be a freezing one, so snuggle up with your loved ones (including any ...
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publishing abroad in the uk

Case Studies #4: Is Publishing Abroad the Solution to Rejection in the U.S.?

Feel like you can't get arrested in the U.S. when it comes to publishing your literary novel? Fewer publishers, especially ...
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Links Round Up: Week of 2/1

Links Round Up: Week of 2/1

Accepting the audience that wants your book [Where Writers Win] What's the most overused word in public speaking? [PR Daily] ...
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Facebook logo wiki

Social Media 101: Facebook as an Author Tool

Facebook can arguably be considered the first real social media platform. While Facebook has seen its fair changes and overhauls, ...
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Links Round Up: Week of 1/25

Links Round Up: Week of 1/25

Do you have a lot of books in your #TBR pile? This calculator will tell you how long it'll take ...
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Case Studies 3: Accepting the Audience that Wants Your Book and Reaping the Benefits

Case Studies 3: Accepting the Audience that Wants Your Book and Reaping the Benefits

You have an MFA in Creative Writing from a respected program/university.  You have been carefully crafting your story and verbiage ...
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LinkedIn logo

Social Media 101: Using LinkedIn as an Author Tool

LinkedIn was once just a medium for making connections, and it was utilized most heavily by recruiters and people looking ...
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Links Round Up, Week of 1/18

Links Round Up, Week of 1/18

This week, most of the news surrounded the impending #Blizzard2016 or, if you go by Weather Channel, #WinterStormJonas. But we ...
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Pinterest badge

Social Media 101: Using Pinterest as an Author Tool

It’s hard not to immediately think about recipes, hair tutorials, or DIY projects when someone mentions the word "Pinterest," and ...
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Links Round Up, Week 1/11

Links Round Up, Week 1/11

David Bowie dies of cancer two days after final album [reuters] What are David Bowie's favorite books? [electriclit] Alan Rickman, Harry Potter ...
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Links Round Up, Week of 1/4

Links Round Up, Week of 1/4

Happy New Year! It's our first week back since the holiday break and our team at Claire McKinneyPR hopes everyone had a wonderful ...
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broken ground

Broken Ground by Karen Schreck

FOR IMMEDIATE RELEASE: “Engaging, lyrical, and inspirational, this is a novel for anyone interested in American history, immigration, gender studies, ...
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Eating Bull by Carrie Rubin

Eating Bull by Carrie Rubin

“Carrie Rubin tackles obesity, fat-shaming, and bullying in this unique and original psychological thriller certain to keep you thinking long ...
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The Light of Grace by Kasey Claytor

The Light of Grace by Kasey Claytor

FOR IMMEDIATE RELEASE: “All of the greatest spiritual teachings are taught through story. Here is a story carefully crafted to entertain while raising ...
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Not As Prescribed book cover (1)

Not As Prescribed by Harry Haroutunian

Not As Prescribed Recognizing and Facing Alcohol and Drug Misuse in Older Adults by Harry Haroutunian, M.D. “Not As Prescribed ...
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Instagram Logo

Social Media 101: Instagram as an author tool

Is your New Year's Resolution to use a different form of social media other than Facebook or Twitter? Instagram is ...
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HappyHolidays1

Links Round Up, Week of 12/21

The team at Claire McKinneyPR wishes everyone a happy holiday season! Bookmark this page on content marketing [CopyBlogger] Print book ...
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Links Round Up, Week of 12/14

Links Round Up, Week of 12/14

What were Publishers Weekly's self-publishing stars this year? [Booklife] For #InternationalTeaDay: What are the five healthy reasons to drink tea? ...
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23 Degrees South by Neal Rabin

23 Degrees South by Neal Rabin

FOR IMMEDIATE RELEASE: Amazon: 23 Degrees South: A Tropical Tale of Changing Whether... 23 DEGREES SOUTH A Tropical Tale of Changing ...
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Links Round Up, Week of 12/7

Links Round Up, Week of 12/7

What were Amazon's bestselling books of 2015? [Refinery29] How reviews help authors [Where Writers Win] The 2016 PEN Literary Awards ...
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Links Round Up, Week of 11/30

Links Round Up, Week of 11/30

Happy National Cookie Day! Did you finish writing a book for NaNoWriMo? [Galley Cat] Ethan Hawke: By the Book [NYT] ...
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Goodreads

Social Media 101: Using Goodreads as an Author Tool

The Goodreads Author Program is a fantastic author marketing tool that, from my experience, writers do not utilize enough. The ...
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Links Round Up, Week of 11/16

Links Round Up, Week of 11/16

Thanksgiving is next week! What does 200 calories of a Thanksgiving meal look like? [Mental Floss] How the 'Peace for Paris' ...
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Marketing Slang Infographic

Marketing Slang You Didn’t Know (But Were Too Afraid To Ask)

Digital marketing is becoming more important than ever for brands and entrepreneurs. We broke down some marketing slang for you to help ...
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Links Round Up, Week of 11/9

Links Round Up, Week of 11/9

Happy Friday the 13th! Don't forget to throw salt over your shoulder and avoid walking under ladders...Or whatever your personal ...
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clairemckinney writer's circle

Writer’s Circle Speaker Series Recap: What Is a Brand & Where Can I Get One?

Thanks to the Writers Circle for having me come in and talk about branding, publicity, and marketing with them! From ...
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Links Round Up, Week of 11/2

Links Round Up, Week of 11/2

Happy Friday and National Novel Writing Month! Don't forget to check out our latest blog post on Twitter tips. Check ...
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Twitter logo

Social Media 101: Tips for Efficiently Using Twitter

Twitter is a social media website that can be used for more than just chatting with friend—it can be a ...
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Laura Choate photo

Laura Choate, author of Swimming Upstream

Laura H. Choate, Ed.D., LPC, is a professor at Louisiana State University and a licensed professional counselor. The former editor ...
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bloggers and blogging

Public Relations 101: Why are bloggers important for PR outreach?

If there’s one thing I know for sure, it’s that there are a lot of bloggers. Google the term “book ...
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Links Round Up, Week of 10/12

Links Round Up, Week of 10/12

Today is Oscar Wilde's birthday, so our first round up of this week is an article on the playwrite's top 15 ...
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Now Everyone Will Know by Maggie Kneip

Now Everyone Will Know by Maggie Kneip

FOR IMMEDIATE RELEASE: “Too much was happening, too many emotions swirled around inside, for me to make sense of much ...
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Fashion Week Brooklyn S/S 2016

Fashion Week Brooklyn: S/S 2016

FOR IMMEDIATE RELEASE: “DESTINATION BROOKLYN” Fashion Week Brooklyn Features Emerging Designers
 for Spring 2016 Season in Select Brooklyn Locales Brooklyn, ...
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Links Round Up: Week of 10/5

Links Round Up: Week of 10/5

Join me for my seminar: What is a brand and where can I get one? [Writers Circle] Authors: Does your ...
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hurricane joaquin news cycle

When the News Cycle Won’t Stop, Can’t Stop

Sometimes the news cycle catches a wave and rides it out all the way to shore, only to hop onto ...
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Links Round Up: Week of 9/28

Links Round Up: Week of 9/28

Twitter 101: 10 tips for authors [Where Writers Win] How do you know when your book is finished? [Electric Lit] ...
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Claire McKinney Headshot - Writers Circle Speaker Series

Writers Circle Speaker Series: Literary Publicist Claire McKinney

TWC's 2015-16 Speaker Series What Is a Brand and Where Can I Get One? Contemporary publicity and marketing strategies for ...
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Links Round Up: Week of 9/21

Links Round Up: Week of 9/21

The media has been dominated by #PopeWeek, but here's our round up of the web on some literary and publishing ...
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Links Round Up: Week of 8/14

Links Round Up: Week of 8/14

Happy National Cheeseburger Day! Thank you Twitter for always reminding me that every day is somehow special, whether it's National Dog ...
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bookbub logo

Are services like Bookbub worth the price?

Every morning, I receive an email from Bookbub with a slew of 99 cent deals that I may be interested ...
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Cult of Celebrity Series

Cult of Celebrity Series 101: Do You Need to Write a Book?

I’ve said it before: American culture is all about celebrity, and how famous you are in any group on any ...
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Image via FreePik

Links Round Up: Week of 8/31

Happy Labor Day Weekend, the last three-day (or if you're lucky, four day) weekend of the summer season! Love. Attitude ...
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2016 Presidential Election

Language is important: Don’t call me “stupid”!

As a PR person I am trained to manipulate the English language to express what I need  to, at any ...
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Links Round Up: Week of 8/24

Links Round Up: Week of 8/24

True Religion co-founder Kym Gold talks business & fashion [Fashion Times] More ways that authors can use Pinterest [Where Writers Win] ...
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My Fat Dad by Dawn Lerman

My Fat Dad by Dawn Lerman

“Dawn Lerman grew up Jewish in the 70’s. I grew up Italian. Might sound different, but for the most part, ...
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Where can I get service around here?

Where can I get service around here?

In the words of a frustrated business and homeowner, where have all of the conscientious service people gone? Granted, they ...
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Links Round Up: Week of 8/3

Links Round Up: Week of 8/3

What are the worst marketing mistakes you can make? [Author Marketing Experts, Inc] The Daily Show is saying 'Jon Voyage', ...
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Links Round Up: Week of 7/27

Links Round Up: Week of 7/27

Authors, don't overlook your local library [Where Writers Win] Go Set a Watchman continues to dominate the charts [The Bookseller] ...
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go set a watchman wikipedia

To Publish or Not to Publish: Go Set a Watchman

Many years ago, I had the occasion to work with one of Harper Lee’s unauthorized biographers, Charles Shields. As the ...
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Links Round Up: Week of 7/20

Links Round Up: Week of 7/20

You knew this was coming: Jurassic World 2 [THR] 5 PR lessons us mere mortals can learn from superheroes [PR Newser] ...
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Links Round Up: Week of 7/13

Links Round Up: Week of 7/13

The 2015 Emmys are still months away, but scope out the nominations. [Forbes] Read the first chapter of Go Set a ...
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Links round Up: Week of 7/6

Links round Up: Week of 7/6

R.I.P Ritz Shavitz, co-founder of Burt's Bees. [NBC News] United Airlines grounds all flights due to a computer glitch. [CNBC] What ...
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Links Round Up: Week of 6/29

Links Round Up: Week of 6/29

Happy Independence Day from Claire McKinneyPR! (A day early, we know.) Here's our links roundup: If you're a bibliophile, here's ...
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Front Matter

Self-Publishing 101: Front Matter and Back Matter—More Competitive Editorial Strategies for Making your Book Stand Out

In a previous post I talked about how to make sure your book isn’t discarded by a review or media ...
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Links Round Up: Week of 6/22

Links Round Up: Week of 6/22

Same-sex marriage now recognized in all 50 states! [NBC] Rest in peace James Horner, Titanic composer. [Paste Magazine] Twerking was added to the ...
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Happy Summer Vacation! 5 Things PR People Can Do To Keep Sane While Away

Happy Summer Vacation! 5 Things PR People Can Do To Keep Sane While Away

You made it.  The big day is finally here and you are headed out of town for a little bit of ...
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Links Round Up: Week of 6/15

Links Round Up: Week of 6/15

Lester Holt is replacing Brian Williams on NBC's Nightly News [E! Online] What's all the 'kommotion' about Kym Kardashian on ...
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Links Roundup: Week of 6/8

Links Roundup: Week of 6/8

Happy Friday, and a beautiful one at that! The excitement and buzz of Book Expo finally started to die down ...
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Infographic-PR Slang

PR Slang You Didn’t Know (But Were Too Afraid to Ask)

Public Relations can have some confusing vocabulary if you aren't familiar with the industry. Chyron? Wire? We explain in the ...
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Links Round Up: Week of 6/1

Links Round Up: Week of 6/1

How China and India are taking on Amazon [Forbes] Rare letters by Harper Lee up for auction [EW] 67% of ...
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Gold Standard by Kym Gold

Gold Standard by Kym Gold

FOR IMMEDIATE RELEASE: GOLD STANDARD: How to Rock the World and Run an Empire By Kym Gold, Co creator of True ...
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Links Round Up: Week of 5/18

Links Round Up: Week of 5/18

Memorial Day weekend is upon us. We wish you tons of relaxation and good times! The BBC is making a ...
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Links Round Up: Week of 5/11

Links Round Up: Week of 5/11

Rest in peace, BB King. [BBC] Creative campaigns, common mistakes, and success in indie publishing. [Independent Publisher] Oh no! Harry Shearer, aka ...
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Links Round Up: Week of 5/4

Links Round Up: Week of 5/4

Have you ever had a dream expand into a novel? [FishbowlNY] 10 tips from classic novels that would actually not ...
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book editor

Independent Book Business 101: How to Produce a Good Looking Book

Having been raised by an academic who learned everything from a book, when I decided to return to New York ...
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Links Round Up: Week of 4/27

Links Round Up: Week of 4/27

Happy May 1st! What happened over the last week of April in the media and publishing world? 10 overlooked lessons ...
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Links Round Up: Week of 4/20

Links Round Up: Week of 4/20

Shakespeare turned 451 years old this week. 50 popular phrases created by the Bard [The Independent] The 1st bookstore dedicated to ...
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Men Against Women by Laura Hart McKinny

Men Against Women by Laura Hart McKinny

FOR IMMEDIATE RELEASE: The Los Angeles Police Department in the 1980s was notorious for misconduct, corruption, and overall bad behavior ...
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I Always Cry at Weddings by Sara Goff

I Always Cry at Weddings by Sara Goff

FOR IMMEDIATE RELEASE: “I read I ALWAYS CRY AT WEDDINGS in one big gulp. It’s engaging and funny but also ...
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Double Mint by Gretchen Archer

Double Mint by Gretchen Archer

“Seriously funny, wickedly entertaining. Davis gets me every time.” – Janet Evanovich on Double Mint “Fans of Janet Evanovich’s Stephanie ...
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Navigating Grace by Jeff Jay

Navigating Grace by Jeff Jay

“I had a growing allergy to everything commonplace, and I was determined to do something marvelous, something men only talk ...
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If You Leave Me, Can I Come With You? By: Misti B.

If You Leave Me, Can I Come With You? by Misti B

Recovery from alcoholism, addiction, or codependency takes hard work, dedication, and perseverance. The struggle to stay mindful is a profound ...
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A Sober Mom's Guide to Recovery by Rosemary O'Connor

A Sober Mom’s Guide to Recovery by Rosemary O’Connor

Motherhood is difficult enough, but the struggle to remain sober while dealing with life’s daily grind can seem impossible. Rosemary ...
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Do You Really Get Me by Joseph Shrand, M.D.

Do You Really Get Me? by Joseph Shrand, MD

We all need communication and have the desire to be respected by others. What if there was a way to ...
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Conquer Chronic Pain

Conquer Chronic Pain by Peter Przekop, DO, PHD

“Chronic pain affects as many as 30 percent of Americans . . . there are about 320 million people living ...
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go set a watchman wikipedia

Are long-overdue books worth the wait?

In October 2013, ten years after publishing her last novel, Donna Tartt’s The Goldfinch took the publishing world by storm ...
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Links Round Up: Week of 4/13

Links Round Up: Week of 4/13

6 tips for effective online promotion [Molly Greene] What devices is your audience using? [AdWeek] Does your website have the ...
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Links Round Up: Week of 4/6

Links Round Up: Week of 4/6

So much has gone on this week, from dinosaurs being reinstated to new trailers being dropped online. Check out our ...
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Baby Care Anywhere

Baby Care Anywhere by Ben Spitalnick, MD, MBA, FAAP & Keith Seibert, MD, MBA, FAAP

The portable pocket guide to the baby basics that fits perfectly in a diaper bag or stroller pocket CHICAGO: “Welcome ...
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Infographic-Publicity timeline

Publicizing a book? What to expect & when

What happens next? — A question I am asked all the time when it comes to a publicity campaign for a book, ...
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The Girl Who Ignored Ghosts

The Girl Who Ignored Ghosts by K.C. Tansley

“Ghosts don’t exist. They can’t touch me. They can’t hurt me. They aren’t real.” This simple mantra has saved 17-year-old ...
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Links Round Up: Week of 3/30

Links Round Up: Week of 3/30

Remembering Cynthia Lennon [CNN] Amazon, HarperCollins talks takes a turn [Publishers Weekly] George R.R. Martin released an excerpt from Winds ...
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PubSense_logo

Explore Your World Outside of the Office (Preferably in a Different State)

My mother used to say that taking a vacation or a break from your regular routine was especially good for ...
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Links Round Up, Week of 3/23

Links Round Up, Week of 3/23

Millennials still read print over digital [DigiBookWorld] Go Set a Watchman's jacket released [Electric Lit] How has publishing in the ...
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Links Round Up, Week of 3/16

Links Round Up, Week of 3/16

So much going on this week in the world of publishing. If you have news to share, Tweet us @McKinneyPR! ...
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Why-We-Don-t-Like-Fast-Track-It-s-a-Total-Failure_blog_post_fullWidth

Publishing Slang You Didn’t Know (But Were Too Afraid To Ask)

Sometimes words in the publishing industry don't mean what you think they mean. Isn't a book release the same thing ...
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Links Round Up, Week of 3/9

Links Round Up, Week of 3/9

So much can happen in a single week, so we decided that every Friday we will provide readers with what went on in ...
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Unwelcome Inheritance

Unwelcome Inheritance by By Lisa Sue Woititz and Dr. Janet G. Woititz, Ed.D.

In 1983, Dr. Janet G. Woititz published a groundbreaking book, Adult Children of Alcoholics, which became the premiere work on ...
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IMG_1364

Are readers more likely to be cat or dog people?

A client of ours writes a mystery series that is funny, engaging, and every book so far has gotten an ...
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BLOG

More on blogging: You want to start a blog, but where do you begin?

A couple of weeks ago we discussed how to maximize your efforts if you have a blog. But if you ...
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6898557627_dd28a9530f_b

Marketing, Advertising, & Public Relations: Can you have one & not the others?

Although we are a consumer-driven economy and the competition for customers is fierce, most of us probably don't know what is ...
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Marijuana

Marijuana by Kevin P. Hill, M.D.

FOR IMMEDIATE RELEASE: The debate over marijuana legalization has never been more heated as the issue continues to divide policy ...
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High by Jodie Gould

High by Jodie Gould

FOR IMMEDIATE RELEASE: Some of us are predisposed to seek pleasure and tranquility by having a drink after work, taking ...
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The Power of Ideals

The Power of Ideals by William Damon and Anne Colby

"Psychology presently studies superficial morality and deep morality. Superficial morality can be found in the quick, unreflective moral intuitions that ...
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PubSense_logo

Claire McKinney Returns to PubSense Summit

PubSense Summit 1 King St., Suite 507 Charleston, SC 29401 www.PubSenseSummit.com Contact: Shari Stauch Ph: 843.834.1872 Email: shari@pubsensesummit.com MCKINNEY PR ...
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15729770261_1270a212f0_z

Tips and Strategies to Maximize Your Blogging Efforts

You started a blog, but who's going to read it?  Do you have to write another one? How do you ...
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What-When Publishing Infographic

When should you publish your book? An Infographic

A while back, we wrote a blog post, "Publish, Release, Launch: Some of the What and When of Book Publishing." We ...
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Rock the Boat

Rock the Boat by Resmaa Manakem

FOR IMMEDIATE RELEASE: A new book by Oprah and Dr. Phil guest Resmaa Menakem challenges the relationship status quo and ...
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Those Who Remain

Those Who Remain by Ruth W. Crocker

FOR IMMEDIATE RELEASE: “With thoughtfulness and grace, she reconstructs…the experience of grief. A moving exploration of widowhood.” —Kirkus Reviews on ...
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14909082825_53603b7a64_z

Calling All Authors, Spokespeople, and Brands: Twitter is for Tweets and Other Ideas for 2015

Firstly, I’ll fess up to taking a break from writing over the holidays.  Pretty much dead air, I know.  As ...
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The Man With the Overcoat

The Man With the Overcoat by David Finkle

FOR IMMEDIATE RELEASE: “Why would anyone—he was soon to ask himself innumerable times—take a coat from a complete stranger only ...
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amy-poehler-yes-please

Book Review: Yes Please by Amy Poehler

Yes Please is a great collection of personal anecdotes that not only gave me a glimpse of Amy Poehler’s personal life, ...
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4474421855_4b20643258_z

Publicity and Reviews: Some (More) of The What and When of Book Publishing

I recently wrote a blog about when and how to publish your book.  A gentleman who had self-published wrote a ...
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MenvsWomen_Writers_infographic

Who writes better: men or women?

My husband has accused me of not answering questions directly, but rather giving a roundabout answer full of explanation first ...
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The Next Happy by Tracey Cleantis

The Next Happy by Tracey Cleantis

FOR IMMEDIATE RELEASE: “A bold, brave and incredibly relevant book.” —Lee Woodruff, New York Times best-selling author of Perfectly Imperfect—A Life ...
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The Organ Takers

The Organ Takers by Richard Van Anderson

"Robin Cook fans will relish this taut and powerful medical thriller set in Manhattan…Van Anderson makes good use of his ...
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james patterson

Publish, Release, Launch: Some of The What and When of Book Publishing

I will let you in on a secret: no one, not even the big publishers, know exactly when to publish ...
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If You Work It, It Works!

If You Work It, It Works! by Joseph Nowinski, Ph.D.

FOR IMMEDIATE RELEASE: The Twelve Step program of Alcoholics Anonymous (AA) has been a long-standing and trusted method of drug ...
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amazon

Amazon dispute shows the separate and not always equal sides of publishing

I have had the pleasure of growing up in the publishing industry before and during the digital age.  When I ...
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press release closeup illustration design graphic

What is a book publicist?

Many years ago, I was working as a “temp” while I made time to pursue a career in acting and ...
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publicist

What can you expect from your publicist?

An author contacted me this week to find out if I had written anything about what you can expect from ...
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602903HiRes[1]

Linton Bergsen, author of Purposeful Vision

FOR IMMEDIATE RELEASE: “Imagination is everything. It is the preview of life’s coming attractions.”—Albert Einstein We all have a vision ...
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medialogos

Will publicists work with your book if you self-publish?

Someone recently sent me an article by Philippa Rees that comes up on the ALLi site as "the failure of a publicist" ...
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how-to-self-publish-your-book-pop_8319

Self Publishing Case Study #2: How many books should you be selling?

I've been thinking about a client of mine who came to me with a lovely novel that he decided to ...
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summerhouseswimming

Book Review: Summer House with Swimming Pool by Herman Koch

“A look says more than words alone. That's a cliche, of course. But a cliche, also says more than words ...
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Art SurianoWEBSITE1

Art Suriano and The Ultimate Customer Experience

FOR IMMEDIATE RELEASE: There is a difference between providing good customer service and creating the ultimate customer experience for consumers.  ...
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American Conspiracy Theories cover

American Conspiracy Theories by Joseph Uscinski and Joseph Parent

FOR IMMEDIATE RELEASE: “Conspiracy theories have been deeply entwined in revolutions, social movements, and public policy, and they have fueled ...
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Kathie Lee and Hoda

Being on TV

Last week I had a unique opportunity, especially for a publicist.  I was asked to step out from behind the ...
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Dictionary Series - Politics: independent

Self-Publishing Series Case Study: Will bookstores sell your indie books?

Short answer is yes, it is possible to get brick and mortar bookstores to take your self-published books, but it ...
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SUSAN B ANTHONY

Branding: Why is it important?

What is it about branding these days?  I will argue that before radio, tv, and now the Internet, what you ...
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Double Strike by Gretchen Archer

Double Strike by Gretchen Archer

FOR IMMEDIATE RELEASE: “Double Strike is special—funny, unique, and I love Davis.” – Janet Evanovich One year after the crazy ...
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Weirdo by Cathi Unsworth

Weirdo by Cathi Unsworth

FOR IMMEDIATE RELEASE: “An absorbing mystery, an extraordinarily powerful evocation of time and place and a cast of characters whose ...
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CAMELS COVER

Where Do Camels Belong: Why Invasive Species Aren’t All Bad by Ken Thompson

FOR IMMEDIATE RELEASE "Ken Thompson’s fascinating and highly readable book takes us on a tour of the way that ecologists ...
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In Doubt by Drusilla Campbell

In Doubt by Drusilla Campbell

FOR IMMEDIATE RELEASE: IN DOUBT By: Drusilla Campbell The author of Little Girl Gone and When She Came Home is ...
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My Thinning Years by Jon Derek Croteau

My Thinning Years by Jon Derek Croteau

FOR IMMEDIATE RELEASE: “I knew now that I wouldn’t be able to hide it from anyone anymore, least of all, ...
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9781616495374_44041

The Recovering Body by Jennifer Matesa

FOR IMMEDIATE RELEASE Recovering addicts constantly face turbulent paths filled with temptation and strife while trying to cleanse themselves. The ...
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Choosing a Good Life by Ali Berman

FOR IMMEDIATE RELEASE: “I wanted to find people who had purpose, who were grateful, and who had handled conflict rationally ...
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The Fear Reflex by Joseph Shrand, M.D. with Leigh Devine, M.S.

FOR IMMEDIATE RELEASE: Fear is a controlling and debilitating emotion that humans feel every day, from worrying about the health ...
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It Takes a Family by Debra Jay

FOR IMMEDIATE RELEASE: Nationally recognized addiction counselor and interventionist Debra Jay is taking a bold step with a new approach ...
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Sobriety: A Graphic Novel by Daniel D. Maurer

FOR IMMEDIATE RELEASE: Hazelden Publishing, the leader of informative books about conquering addiction, is releasing for the first time, a recovery ...
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You are going to be on TV! Now what?

You just booked your first live TV media appearance for your publicity campaign! This is exciting! But you're also starting ...
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authorspeaker

What is a platform?

The definition of platform from Merriam Webster describes it as a raised surface; akin to a stage; and "as a ...
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Lucky Dog: How Being a Veterinarian Saved My Life by Sarah Boston

FOR IMMEDIATE RELEASE: When veterinarian Sarah Boston was repeatedly told by doctors that the mass in her neck was probably ...
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Dangerous Rhythm: Why Movie Musicals Matter by Richard Barrios

FOR IMMEDIATE RELEASE: Just as America went to war in Iraq, Rob Marshall’s Chicago razzle-dazzled audiences and took home six Academy ...
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The Olive Odyssey by Julie Angus

FOR IMMEDIATE RELEASE: “A well-researched paean to the magical olive, a scrumptious romp through history, agronomy, DNA science, cuisine, business, ...
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Jennifer Sky: Queen of the Tokyo Ballroom

As someone who was abused as a child model, I am calling for the creation of an action committee to ...
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Barle’s Story by Else Poulsen

FOR IMMEDIATE RELEASE: “Her fur was a mess. The long guard hairs were broken or missing, the undercoat was wooly ...
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There is No End to This Slope by Richard Fulco

FOR IMMEDIATE RELEASE: “Richard Fulco’s THERE IS NO END TO THIS SLOPE is a brave novel. Fulco’s first-person protagonist, John Lenza, born ...
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Painkillers, Heroin, and the Road to Sanity by Joani Gammill

PAINKILLERS, HEROIN, AND THE ROAD TO SANITY Real Solutions for Long-Term Recovery from Opiate Addiction By Joani Gammill Author of ...
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Rein in Your Brain by Cynthia Moreno Tuohy

FOR IMMEDIATE RELEASE: Cynthia Moreno Tuohy, BSW, NCAC II, became a ward of the state when she was only eight ...
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Publicizing a book? What to expect and when.

What happens next? —A question I am asked all the time when it comes to a publicity campaign for a ...
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Conquering Shame and Codependency by Darlene Lancer

FOR IMMEDIATE RELEASE: Shame is an emotion that can be buried in a person’s psyche so deep that one does ...
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My Family, My Self by the Comunidades Latinos Unidos En Servicio

FOR IMMEDIATE RELEASE: The importance of family and the sense of well-being that comes from family connectedness is a core ...
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Girlfriend of Bill by Karen Nagy

FOR IMMEDIATE RELEASE: “I was mystified about what went on in these meetings. I also was, I hate to say, ...
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How much does it cost to hire a publicist?

How much does it cost to hire a publicist?

I'm going to answer the many requests I've received to try to shed some light on how much it costs ...
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Review: Coming Clean by Kimberly Rae Miller

The dark side of living with hoarders and the damage it does to a child is what makes Kimberly Rae ...
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GoldFinch

Review: The Goldfinch by Donna Tartt

“I've made a fortune off it, and I would really like for you to have it all to your own ...
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Cuckoos Calling

Review: Cuckoo’s Calling by Robert Galbraith

“He had never been able to understand the assumption of intimacy fans felt with those they had never met.” —The ...
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Shadows in the Sun by Gayathri Ramprasad

FOR IMMEDIATE RELEASE: “Dear Mother Earth,” I plead, “please take me back into your womb.” I clear the ground around ...
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Review: Holding Still for as Long as Possible by Zoe Whittall

“But we were both shaken by what we’d seen. It was as though someone had peeled the mask off certainty ...
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Review: The Night Circus by Erin Morgenstern

“The sign says Hall of Mirrors, but when you enter you find it is more than a simple hall. You ...
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Double Dip: A Davis Way Crime Caper by Gretchen Archer

FOR IMMEDIATE RELEASE: “A smart, snappy writer who hits your funny bone!” —Janet Evanovich Having solved the mystery of how ...
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We were "slammed"...

We were “slammed”…

If you subscribe to a utility company, for home or business, beware because "slamming" does exist and it is incredibly ...
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Scott Hafetz, Hafetz and Associates

Learn more at www.hafetzandassociates.com. Find Hafetz & Associates on Facebook and Twitter @ehafetz_! ...
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Review: Sharp Objects by Gillian Flynn

“I just think some women aren't made to be mothers. And some women aren't made to be daughters.” -Sharp Objects ...
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Review: A Happy Death by Albert Camus

At Claire McKinneyPR, we love books. Many of our daily conversations revolve around not just the books we work with, ...
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The Burning Question by Mike Berners-Lee & Duncan Clark

FOR IMMEDIATE RELEASE: There have been many books on this issue but THE BURNING QUESTION lives up to the urgency ...
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Feet, Don’t Fail Me Now by Ben Kaplan

FOR IMMEDIATE RELEASE: An expensive pair of running sneakers, bright running apparel and a flashy sports watch will not prepare ...
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And Then There Were Nuns by Jane Christmas

FOR IMMEDIATE RELEASE: “A lovely, heartfelt tale.  Get thee to a bookstore and buy it.” —A.J. Jacobs, author of The ...
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The Endangered Species Road Trip by Cameron MacDonald

FOR IMMEDIATE RELEASE: Spotted owls in Oregon; desert tortoise in the Mojave; panthers in Florida; and piping plover’s on Cape ...
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Almost Anxious by Luana Marques, PhD & Eric Metcalf, MPH

FOR IMMEDIATE RELEASE: In our modern, fast-paced world, we can easily feel overwhelmed and anxious by the unending demands life ...
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Almost Depressed by Jefferson Prince, MD & Shelley Carson, PhD

FOR IMMEDIATE RELEASE: Everyone feels sad or down from time to time, but ongoing unhappiness could mean there's something more ...
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When Dating Becomes Dangerous by Patti Occhiuzzo Giggans, MA & Barrie Levy, MSW

FOR IMMEDIATE RELEASE: The parents of teenagers suffering in violent or abusive relationships often feel worried, isolated, and confused about ...
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Becoming a Genuine Leader by Marilyn Mason

FOR IMMEDIATE RELEASE: “Dr. Mason’s psychological insights are stunning. She illuminates the passage to authentic leadership.” —Gail Sheehy, author of ...
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Is it J.K. Rowling or isn't it?

Is it J.K. Rowling or isn’t it?

Today's story about J.K. Rowling and her book The Cuckoo's Calling, written under the pseudonym Robert Galbraith, is an interesting example of ...
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Donald Gross, author of The China Fallacy

“Understanding the complexity, risk and opportunity of China's rise will drive American opinions and policy making well into the 21st ...
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Book Expo: How to make deja-vu new again

Book Expo: How to make deja-vu new again

I have been attending Book Expo America for a long time, never in the capacity of a show-goer, but always ...
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Mind Without a Home by Kristina Morgan

FOR IMMEDIATE RELEASE “I think I have stopped being afraid of the men and women in suits that have hung ...
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Found Objects by Peter Gelfan

FOR IMMEDIATE RELEASE: “Sexy, slyly funny, and highly readable” —Fran Dorf, author of Flight and Saving Elijah The ménage a ...
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When is the right time to hire a book publicist...

When is the right time to hire a book publicist…

I am a fan of the old saying "the early bird gets the worm."  Corny, yes, but still very true ...
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Love’s Attraction by David Cleveland

FOR IMMEDIATE RELEASE Michael Collins, the protagonist in David Adams Cleveland’s latest novel, LOVE’S ATTRACTION (Winsted Press: July 2013; $24.95), has ...
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The Good Nurse by Charles Graeber

FOR IMMEDIATE RELEASE: “Graeber doesn’t pull punches… A deeply unsettling addition to the true crime genre.” —Publishers Weekly “[Graeber] imbues ...
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Immortal Bird by Doron Weber

Immortal Bird by Doron Weber

FOR IMMEDIATE RELEASE: “A powerful and lyric portrait of a son and a vibrant family.” —Toni Morrison, author of Beloved “The story ...
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The Recovering Heart: Emotional Sobriety for Women

FOR IMMEDIATE RELEASE:Beyond the physical and biological effects that have taken a toll on those in recovery from addiction, a ...
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Almost Anorexic: Is My or My Loves Ones Relationship with Food a Problem?

FOR IMMEDIATE RELEASE: “ALMOST ANOREXIC makes clear that serious widespread eating problems are often ignored by assessment tests, health care professionals, ...
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Mini Rubber Duck

If it walks like a duck and talks like a duck then…

First of all, Happy New Year, and I so apologize for being absent for such a long hiatus.  I've been ...
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Craving by Omar Manejwala, M.D.

Craving by Omar Manejwala, M.D.

FOR IMMEDIATE RELEASE: Chocolate, sex, travel, a glass of wine, a new pair of shoes, french fries—these are all things ...
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White Out by Michael W. Clune

White Out by Michael W. Clune

FOR IMMEDIATE RELEASE: “It’s not the feeling of doing the drug that stays new. The drug high starts to suck ...
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When promoting a book is also about selling a new idea…

Is it an idea, a book or both?  I have this conversation with authors and publishers all the time.  It ...
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What’s in a tagline?

I apologize for being remiss in not posting these past couple of weeks.  To be honest it's been a bit ...
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Chin Music by Lee Edelstein

Chin Music by Lee Edelstein

www.chinmusicthenovel.com ...
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Mother Nature and the Media

Mother Nature and the Media

I love the weather.  It is truly a humbling experience when major natural events occur...a time when I realize how ...
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The Cult of Personality: It's not just a song.

The Cult of Personality: It’s not just a song.

Over a decade ago I recall having a somewhat heated debate at a dinner with authors, booksellers, and a publisher ...
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Why won't presidential candidates answer direct questions?

Why won’t presidential candidates answer direct questions?

Hello, and welcome to my first official blog post on our firm's brand new website.  So the topic of the ...
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Swann Dives In by Charles Salzberg

Swann Dives In by Charles Salzberg

Publisher:Cengage October 2012 ...
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Contracting a contractor

Contracting a contractor

My company is one of many businesses one might call an outside “contractor”, meaning that some people hire me and ...
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Blind Devotion

Blind Devotion by Shariene Prinsen

Publisher: Hazelden Publishing October 2012 FOR IMMEDIATE RELEASE: To what lengths should a woman go to keep her family together?  ...
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Becoming Wellstone

Becoming Wellstone by Paul David Wellstone Jr.

Publisher: Hazelden Publishing October 2012 ...
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Ballerina

Ballerina by Deirdre Kelly

Publisher: Greystone Books October 2012 ...
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America But Better

America, but Better by Chris Cannon & Brian Calvert

PRI's "The World" interview New York Times Magazine   ...
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You Need Help

You Need Help! by Mark S. Komrad. MD

Publisher: Hazelden Publishing September 2012 ...
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Waiting for the Barbarians

Waiting for the Barbarians by Daniel Mendelsohn

Publisher: New York Review of Books October 2012 ...
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Recovering My Kid

Recovering my Kid by Joseph Lee M.D

Publisher: Hazelden Publishing December 2012 ...
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Now What

Now What?! by William Cope Moyers

Recent Media Hits: http://well.blogs.nytimes.com/2013/02/11/picking-addiction-help/ http://www.wnyc.org/shows/lopate/2013/feb/08/william-moyers-and-his-parents-on-addiction/ FOR IMMEDIATE RELEASE: In a society that seems entirely open about addiction, it is surprising ...
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Glass Boys by Nicole Lundrigan

Glass Boys by Nicole Lundrigan

Publisher: Douglas & McIntyre August 2012 ...
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The Energy of Slaves by Andrew Nikiforuk

The Energy of Slaves by Andrew Nikiforuk

Publisher: Greystone Books September 2012 ...
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Eating Dirt by Charlotte Gill

Eating Dirt by Charlotte Gill

Publisher: Greystone Books August 2012 ...
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These Things Happen

These Things Happen by Richard Kramer

Publisher: Unbridled Press November 2012 ...
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Better

Better by Atul Gawande

Appeared on Good Morning America Cover story on front page of New York Times arts section ...
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A Voyage Long and Strange

A Voyage Long and Strange by Tony Horwitz

Publisher: Henry Holt & Company ...
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Happy to Be Nappy

Happy to be Nappy by Bell Hooks

Publisher: Hyperion Books for Children ...
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The Man in My Basement

The Man in My Basement by Walter Mosley

Publisher: Little, Brown & Co ...
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Leap of Faith

Leap of Faith by Queen Noor

Publisher: Miramax Books ...
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Player One

Player One by Douglas Coupland

Publisher: House of Anansi Press ...
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The Wrecking Crew

The Wrecking Crew by Thomas Frank

Publisher: Metropolitan Books ...
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Bergdorf Blondes

Bergdorf Blondes by Plum Sykes

Publisher: Miramax Books ...
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Southern Plate

Southern Plate by Christy Jordan

Publisher: William Morrow ...
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Why Him? Why Her?

Why Him? Why Her? by Helen Fisher

Publisher: Henry Holt & Company ...
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This I Believe

This I Believe by Jay Allison and Dan Gediman

Publisher: Henry Holt & Company ...
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Little Scarlet

Little Scarlet by Walter Mosley

Publisher: Little, Brown & Co ...
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An Unfinished Life: John F. Kennedy

An Unfinished Life by Robert Dallek

Publisher: Little, Brown & Co ...
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Grammar Girl

Grammar Girl by Mignon Fogarty

Publisher: Henry Holt & Company ...
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The Gifts of Imperfection

The Gifts of Imperfection by Brené Brown

FOR IMMEDIATE RELEASE: “This important book is about the lifelong journey from ‘What will people think?’ to ‘I am enough.’ ...
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Indie Reader

Indie Reader

indiereader.com ...
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Quick and Dirty Tips

Quick and Dirty Tips

www.quickanddirtytips.com ...
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The Flaneur

The Flaneur by Edmund White

Publisher: Bloomsbury Publishing ...
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Big Russ and Me

Big Russ and Me by Tim Russert

Publisher: Miramax Books ...
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The Big Box

The Big Box by Toni Morrison

Publisher: Hyperion Books for Children ...
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All Families Are Psychotic

All Families Are Psychotic by Douglas Coupland

Publisher: Bloomsbury Publishing ...
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The first day...

The first day…

This is my first day of blogging, but I think it’s time to start contributing to the conversation about the ...
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