Public Relations Blog

I Always Cry at Weddings by Sara Goff

I Always Cry at Weddings by Sara Goff


“I read I ALWAYS CRY AT WEDDINGS in one big gulp. It’s engaging and funny but also sad and a little scary. Fine writing!”  —Jill McCorkle, author of Life After Life

“Sara Goff writes with wit, heart, and courage all her own.”  —Ian Frazier, bestselling author of Travels in Siberia

“Sara Goff’s debut novel manages to be gripping, edgy and soulful at the same time.”  —Susan Shapiro, author of Speed Shrinking and Overexposed

“Here’s an adorable, cautionary tale for the marriage bound or the marriage averse, and that’s almost everybody. Sara Goff’s witty fable will do well.”  —Diane Johnson, author of Le Mariage

I Always Cry at Weddings

By: Sara Goff

Ava Larson is the envy of brides everywhere. She has a glamorous career as a handbag buyer at Bergdorf Goodman in New York City; Josh, her wealthy, New York socialite fiancé; and a lavish wedding on the horizon, to be planned and paid for by her adoring mother-in-law-to-be. But things go terribly wrong for Ava when her friends spontaneously decide to get married at City Hall, and Ava is reduced to tears by the obvious signs of true love exhibited by the newlyweds. Their raw emotion makes her question her own relationship and she wonders whether Josh really and truly loves her.

After an embarrassing attempt to re-ignite sparks in her love life, debut author Sara Goff’s delightful novel I ALWAYS CRY AT WEDDINGS (WhiteFire Publishing; October 2015; $14.99) really takes a spin as Ava throws her impending future with Josh away, cancels the wedding, and flees to her tiny, dingy studio apartment on the West Side of Manhattan. Here in her cocoon she finds comfort in the smiling face of Chris, a homeless man who lives under her front stoop.

In a move as daring as a red satin dress, Ava makes a vow to remain a virgin until marriage, hopefully in order to find true, enduring love. At the same time she comes to terms with her personal crises, word from home tells her that her mom may be succumbing to the ravages of cancer; she gets sacked by Bergdorf’s; her former mother-in-law-to-be decides to move in; and her financial status leaves her in jeopardy of eviction and bankruptcy.

Still the only bright spot in her day is Chris, who soon proves to have secrets of his own. When her plans to remain a virgin are challenged by a charismatic new NYPD officer boyfriend and, to everyone’s horror, she takes a job as a “red-dress” at a sketchy cabaret club, she leans on her friendship with Chris even more. But could she really be falling for the nice guy from under the stoop?

With her life balanced on the head of a pin, Ava is brought to tears over a lot more than weddings. In I ALWAYS CRY AT WEDDINGS she will need to decide how she wants to live her life and what in the world love really means.

To learn more about the author, Sara Goff, visit her website:

By Sara Goff
WhiteFire Publishing
Publication Date: September 15th, 2015
ISBN: 978-1939023551
Trade Paperback
Price: $14.99
354 pages