There have been times we are hired for a book publicity/brand campaign, and the author or client checks out after the first phone call. We often find ourselves stalled, with a lot of questions, and in the position of hunting authors down for things we need. The ugly truth of it is no matter how wonderful we think we are, publicists can’t work in a vacuum and successful publicity doesn’t happen in isolation.
Read our extended article, Publicity 101: 5 Things You Need to Do For Your Publicist, or check out our infographic below.
Infographic: 5 Things You Need to do for Your Publicist: