So much has gone on this week, from dinosaurs being reinstated to new trailers being dropped online. Check out our favorite news stories from this week:

5 publicist takeaways from PubSense 2015 [Where Writers Win]

#BookstoreDayNYC is on May 2nd [Publishers Weekly]

“Tweet your story 4 times” and other advice [Poynter]

Scientists say it’s time to reinstate the Brontosaurus [Wired]

5 pieces of content every brand manager can create [PR Daily]

New clip from Jurassic World [New York Daily News]

An angst-ridden trailer for True Detective season 2 [E! Online]

And a brighter one for Orange is the New Black season 3 [E! Online]

Harper Lee is declared fit to publish [Publishers Weekly]

Using social media to sell books [Book Marketing Maven]

5 online marketing basics for authors [Where Writers Win]

And 5 keys to book cover success [The Book Designer]

A redesign of Helvetica, reborn after 30 years [Wired]

How to reignite your creative spark [Entrepreneur]

Why capturing ideas is essential to your content strategy [CopyBlogger]