News & Events

Check back often as we update this page for new PR Events and News Updates. You can also see a list of previous events many of our clients have benefited from including writers, book publishing, and social media marketing.


View on NBC’s “The Today Show” website.

Minneapolis Star Tribune (July 18, 2018) Dessa, Steve Almond and Others to Appear at Twin Cities Book Festival

Buzzfeed (January 31st, 2018): 99 Publicists Share Their Top 3 Strategies To Help You Get Media Coverage

The Writer’s Voice Radio Show (November 2017): Claire McKinney, Do You Know What a Book Publicist Does?

Publishers Weekly (July 17th, 2017 Print Issue): Review: Do You Know What a Book Publicist Does?

Publishers Weekly (July 7th, 2011 Print Issue): Do You Know What a Book Publicist Does?

C-SPAN Book TV (May 2008): BEA Los Angeles 2008/Henry Holt & Company

Upcoming Events in 2020

February 13th & 14th — Panelist & Speaker at the San Francisco Writers ConferenceHyatt Regency Embarcadero 

April 18th & 19th — Faculty member at the Pikes Peak Writers Conference, Colorado Springs, CO

May 16th — Presentation to the Science Fiction Association of Bergen County, NJ

Online Articles/Guest Posts

Writer Unboxed (August 2017): Your Publicity Timeline: Is there a Best Month to Publish Your Book?

Jane Friedman (June 2017): The Difference Between a Press Release and a Pitch

Where Writers Win (April 2017): 8 Tips to Keep in Mind When Seeking Book Reviews

Where Writers Win (March 2017): 4 Things to Consider for Your Author Photo

Where Writers Win (February 2017): Creating Your Perfect Author Bio – Long & Short Form

Where Writers Win (September 2016): Why Your Book Distribution May Be Disappointing

Where Writers Win (July 2016): 5 Reasons Why Press Releases Still Matter

Where Writers Win (June 2016): 10 Things You Need to Know About Bestsellers Lists

Where Writers Win (May 2016): Indie Authors: The Value of a Publishing Consultant

Where Writers Win (February 2016): Is Publishing Abroad the Solution to Rejection in the US?

Where Writers Win (February 2016): Accept the Audience That Wants Your Book and Reap the Benefits

Where Writers Win (October 2015): Front Matter and Back Matter: Editorial Strategies to Make Your Book Stand Out

Where Writers Win (September 2015): Indie Book Biz 101: Four Tips to Produce a Good-Looking Book

Independent Publisher (May 2015): Publicity 101: Q&A with Claire McKinney

Where Writers Win (February 2015): Marketing, Advertising, and Public Relations: Can You Have One and Not the Others?

Writers Inner Journey (December 2014): The 5-Question Publicist Interview: Claire McKinney

Where Writers Win (September 2014): How Many Books Should You Be Selling?

Where Writers Win (September 2014): Will Bookstores Sell Your Indie Books?

The Fiction Reboot (July 2014): Book Marketing: Branding, Anyone?

Where Writers Win (September 2013): Do You Know What a Book Publicist Does?

Past Events

Twin Cities Book Festival (Speaker) (St. Paul, MN|October 2018)

The Writer’s Circle (Workshop) (Montclair, NJ|June 2018)

Rutgers Writers Conference (Speaker) (New Brunswick, NJ|June 2018)

Pennwriters Annual Conference (Luncheon Speaker) (Lancaster, PA|May 2018)

Write 2 Publish Conference (Keynote Speaker) (Portland, OR|April 2018)

Greater Lehigh Valley Writers Conference  (Bethlehem, PA|March 2018)

NJ Romance Writers (Workshop) (Iselin, NJ|March 2018)

Tuscon Book Festival (Panelist) (Tucson, AZ|March 2018)

By the Book: Traditional and Indie Publishing Today (Clinton, NJ | November 2017)

Bethlehem Writers Group (Center Valley, PA | October 2017)

Indie Author Day at WTPL (Long Valley, NJ | October 2017)

Social Media 101 For Authors (Peapack-Gladstone | June 2017)

Social Media 101 For Authors (Mount Olive, NJ | May 2017)

Social Media 101 For Authors (Mendham, NJ | March 2017)

Social Media 101 For Authors (Long Valley, NJ | December 2016)

Southern Independent Booksellers Alliance Discovery Show (Savannah, GA | September 2016)
Off the Grid: Nontraditional Ways to Get Author Events

Indie Author Day (Long Valley, NJ | September 2016) Indie Author Day at Washington Township Public Library

What is a Brand and How Can I Get One? Writers Circle (Summit, NJ | October 2017)

PubSense Summit (Charleston, SC | March 2015):
Guest Post: Five Publicist Takeaways from PubSense Summit
Claire McKinney Returns to PubSense/Press Release

PubSmartCon (Charleston, SC | March 2014):
Publicizing a book? What to Expect and When!

Book Expo America (New York, NY | May 2010)
Do-It-Yourself (DIY) Publishing Comes to BEA/Press Release