Public Relations

Public Relations is a job all entrepreneurs need to master.  The most important components of a public relations campaign are:

Audience Targeting — Know who you are trying to reach so you can speak to them in a language they understand.

Messaging — Messaging that is built to satisfy your audience’s needs and solve its problems.

Key Word and Trend research — Understand what people are searching for by using tools like or Google Trends.

Location, location, location — Find your audience where they are most likely to need you by determining the best media targets and platforms to use.

Pitching — Creating specific media lists that identify who or what outlets are covering the types of stories you are telling.

As a public relations agency we are applying these best practices every day.  Our clients can expect that we will manage their social media and digital public relations efforts as well as their media relations with national and regional television, radio, print, online news sites, podcasts, and influencers.

Here is what our clients say about our services:

“Claire is a consummate publishing professional. From the first time I met Claire, her PR chops came through. Now, she’s added onto her skillset with digital marketing prowess!”  Carol Van Den Hende MBA, award-winning author of Goodbye, Orchid 

“I sat in on this webinar yesterday. It was very informative and gave me some good pointers. If you’re not familiar with Claire McKinney check out her page. She’s a really good book publicist, publisher, writer, and speaker!”—Chris Errol Maw, publicist

“Claire McKinney PR  did a superb job of publicizing my book, The Baby Decision.  Their services were worth every penny. I am confident that my book sales would not be at the level they are if not for their work.”
—Merle Bombardieri, LSW, MICSW, author of The Baby Decision: How to Make the Most Important Decision of Your Life

“I absolutely love working with Claire McKinney PR. They don’t miss a trick, and they don’t let me miss one. Thank you, Claire.”
—Gretchen Archer, author of the Davis Way Crime Caper series

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