Public Relations Blog

3 Ways To Use Reels To Promote Your Book

3 Ways to Use Reels to Promote Your Book

Instagram Reels are one of the best ways to grow on the platform. However, they can be very overwhelming for those who are not familiar with creating video content. Today, I will share with you three Reels ideas you can use to promote your book/profile on Instagram. 

Trends on #BookTok

Did you know that you can follow hashtags? If not, I suggest you do that now. And I would start with #BookTok. Bookstagrammers and authors use #BookTok to showcase content around books and writing. 

Often there are fun and easy Reels trends on this hashtag that do not require you to show your face (if you don’t want to) and require minimal editing. 

Check out one Kelsey Darragh did here.

Give a Brief Explanation

In 15-30 seconds, explain something interesting about you or your book.

Some examples include: 

  • Why you wrote your book
  • Your writer’s journey
  • Any short explanation about a unique aspect of your book

General Reels Trends

Another great way to use reels to promote your book is to jump on general trends. Applying trends to your brand takes a little creativity, but it should be something fun and different. 

Here are a couple of fun examples: 

  • Take this trend for answering questions and apply them to your book or writers journey
  • “You can’t look good in every picture you take” trend but book covers

Other Tips for Using Reels to Promote Your Book

Think of Instagram Reels like a business card. The point is to spread the content far and wide, not overloading your viewer with too much information. 

Do not introduce yourself. In the Reels format, you just do not have the time. This also might not hook your viewer. Instead, lead with educational or entertainment value and have an optimized profile to explain who you are to convert viewers to followers.

Include a call to action. A call to action is an essential part of any content you make that has a purpose (and if you don’t have a goal for the content, why are you making it?). 

For Reels, an excellent call to action in the video itself is to follow you or to download some sort of freebie. 

More Resources for Growing on Instagram

Instagram Reels: A Beginner’s Guide

Instagram Insights: A Beginner’s Guide

Expanding Your Organic Reach on Instagram: Video Content

3 Tips for Growing Your Personal Brand on Instagram

 

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