About Plum Bay Publishing House
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Do You Know What a Book Publicist Does?
A Guide for Creating Your Own Campaigns
Publishers Weekly says Do You Know What a Book Publicist Does? is
“a clear, basic road map to publicizing a book…the case studies of the author’s clients are helpful, and the book is a solid beginners’ guide to an ever-faster-paced industry.”
Are you an author? Is your book about to be published? Are you wondering how to promote your book?
Over the years, Claire McKinney has found that the lack of information on how book promotion works has left most authors in the dark, without a clear idea of how they can contribute to their own campaigns. In her book, she opens a window into the world of media relations and publicity so that authors will learn how to:
- Promote your book to the media
- Create your own media contact list
- Write press materials and how to use them
- Create a timeline and plan a campaign on your own
- Pitch, who to pitch to, and when
- Talk to your publisher about publicity
Read an excerpt from Do You Know What a Book Publicist Does? on JaneFriedman.com.
Author and acquisitions editor Terry Whalin discusses the book on his website, The Writing Life.