About Plum Bay Publishing House
We are an independent publishing house and hybrid self-publisher. Our goal is to publish titles that will have a positive impact in the world, and provide information and knowledge for all audiences, large and small.
Do You Know What a Book Publicist Does?
A Guide for Creating Your Own Campaigns
Are you an author? Is your book about to be published? Are you wondering how to promote your book?
Over the years, Claire McKinney has found that the lack of information on how book promotion works has left most authors in the dark, without a clear idea of how they can contribute to their own campaigns. In her book, she opens a window into the world of media relations and publicity so that authors will learn how to:
- Promote your book to the media
- Create your own media contact list
- Write press materials and how to use them
- Create a timeline and plan a campaign on your own
- Pitch, who to pitch to, and when
- Talk to your publisher about publicity