Public Relations Blog

What is SEO and Why Should You Be Interested?

Last month we talked about managing your social media content and audience. Now it’s time to discuss SEO, keywords, and getting people to visit your website. When you hear the term SEO, you may be thinking, what even is that? Or, does that really pertain to me? Everyone with a website should be thinking about SEO.

What is SEO?

SEO, or search engine optimization, is the process of designing your website and content in a way that will increase its visibility on search engines such as Google and Bing. Organic traffic from search engines is one of the main ways a website gets viewed. 

There are three main types of SEO: on-page, off-page, and technical. Off-page and technical SEO refer to the optimizations that occur behind the scenes of a website. On-page SEO on the other hand focuses on aspects of the web page itself such as content quality and how much it aligns with what people are searching. This type of SEO can be the easiest for you to control.

The simplest way to begin optimizing your website is to find out what people in your audience are searching for and then create relevant and optimized content using these popular search terms. Use a keyword tool like Google Trends to research what people in your niche are searching. Once you have this information, create the type of content that your audience wants to see. Blogs, videos, interactive tools and more all work in different ways to serve your audience. Research what those you are targeting want to see and model your content accordingly.

Why Does SEO Pertain to Me?

So why does SEO pertain to you and your website? When people are searching for a product you sell or a service you provide, you want your website to show up at the top of their search results so that they are more likely to see it. A higher-ranking search result is made possible by SEO. 

Let’s say you wrote a mystery novel and you want more people to visit your website and ultimately purchase the book. Writing a blog on a relevant topic, such as a certain type of technology used in the book to solve the mystery, may drive more people from that niche to your website. This in turn gives them the opportunity to see your book on other pages of your website. It is not always about getting people to see the content itself, but also a way to drive them to the website as a whole and see the product or service you are selling without directly searching for it themselves.

Think about it, when was the last time you made it to the last page of your search engine results before finding what you were looking for, or even giving up? Probably never. You want your audience to find your website as soon as possible after searching, or there’s not a very likely chance of them finding it at all. 

If you have a website, SEO is something you should be thinking about, and it is something you can do yourself with a little research. Start by looking for those relevant keywords and begin tailoring your content to what your audience wants to see. The higher the search engine ranking you have, the higher your chance of being found organically.

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