Tag: content marketing

Elevating Your Social Media Graphics: Using Canva Like a Pro

Posted on by CMPR

Eye-catching graphics are essential for standing out and engaging with your social media audience. It may seem scary, but there are so many tools out there that can help you create visually appealing content with ease, whether you are a graphic designer or not! Anyone can use Canva to create simple and stunning designs that not only look good but also encourage user engagement. Here are some tips and tricks on elevating your social media graphics using Canva:

  1. Start with a template. If you don’t know where to start, don’t be afraid to take inspiration from one of the templates that Canva provides. These are a great starting point for creating graphics for any social media platform and are completely customizable to fit your brand. Select a template that fits your needs and change the colors, photos, and text to align with your content and messaging.
  2. Utilize brand kits. In branding, consistency is key. The brand kit feature allows you to upload your logo, brand colors, and fonts, to easily and quickly input these details into every graphic you make. Incorporating similar elements into all of your graphics will create a cohesive look across social media posts and offer brand recognition to your audience.
  3. Incorporate elements. Canva offers an extensive library of elements you can use to add extra creativity to your graphics. Check out all the different shapes, arrows, lines, symbols, and icons, and play around with how they can add to your design. Symbols like the heart and share button can add a call to action to your graphic. Arrows can point out important information you don’t want the audience to miss.
  4. Try the new AI features. Canva’s newest feature, Magic Studio, will create graphics and videos for you, translate text to different languages, and even write passages. Our tip is to use these things for your inspiration and then turn them into your own! The Magic Studio also has plenty of helpful editing tools like an image background remover, image expander, and text grabber. These elements can make the editing process so much faster.
  5. Keep it simple. Avoid going crazy on your graphics with too much text or too many elements. Simplicity can often lead to a greater impact through a more centered focus. Typically, we use our graphics as a simplified version of a writing or blog post and direct our audience there.

Enhance your social media presence with these tips to create stunning and engaging content for all of your feeds. Explore Canva’s many features and experiment with all the design elements they offer. Happy designing!

Check out these other blog posts to get started on social media!

How To Talk About Your Book for the First Time on Social Media – Claire McKinney Public Relations, LLC (clairemckinneypr.com)

Getting Attention on Social Media – Claire McKinney Public Relations, LLC (clairemckinneypr.com)

The Power of Social Media Analytics

Posted on by CMPR

Social media is a valuable tool for authors to promote their books and build an online audience. While creating engaging content is important, understanding how the content performs is just as important. Social media analytics can help you determine this.

Why Social Media Analytics Matter

You need a brand strategy to optimize your presence on social media, but how do you know what is working? Monitoring social media analytics such as engagement rates, audience demographics, and post reach, is imperative to the understanding of how your content is performing. Using analytics can help you to reach your social media goals and beyond.

Tools such as Instagram Insights, X Analytics, and Meta Business Suite, are built-in analytic features within social media. Third-party tools like Hootsuite and Google Analytics can also provide more comprehensive insights across multiple platforms. 

Key Metrics to Track

Engagement Rates: Track the likes, comments, shares, and clicks that your content receives from your audience. High engagement suggests that your audience is connecting with your material. Engagement rates may seem lower than you think they should be. In 2023, the median engagement rate for Instagram across all industries was just 0.43%.

Follower Demographics: Understand who your audience is based on elements like age, gender, location, and what their interests may be. This allows you to make content more suited to their preferences. 

Content Performance: Determine which types of posts perform best with your audience. On Instagram this would include feed posts, Reels, and Stories. On X, this would be posts with pure text, or posts with images or videos. Modify your content strategy according to what appeals the most.

Here are some more analytics that you can keep an eye on, depending on what works for your brand and content.

Using Analytics Effectively

Set Goals: Define specific objectives you want to meet, like increasing engagement, driving website traffic, or boosting book sales. Tailor your content based on how you are meeting your goals.

Monitor: Check analytics regularly to track progress and identify trends over time.

Experiment: The good thing about social media is that you can’t break it. Use insights to experiment with different content formats and strategies. Continuously refine your approach based on what works best according to your analytics.

 

In the competitive digital landscape, using social media analytics is essential for authors wanting to improve their online presence and engage with their readers. Acting upon the data and tailoring your content strategy can ultimately help you achieve greater success in improving your social media accounts.

For tips on getting started on social media, check out these blog posts:

How To Talk About Your Book for the First Time on Social Media – Claire McKinney Public Relations, LLC (clairemckinneypr.com)

Creating Your Social Media Plan AI – (clairemckinneypr.com)

Getting Attention on Social Media – Claire McKinney Public Relations, LLC (clairemckinneypr.com)

Interview with an SEO Expert

Posted on by CMPR

This week, we talked to an expert on SEO about all the questions you may have on maintaining a successful website with the best practices for SEO in 2024.

What makes a website SEO friendly?

SEO friendliness takes a lot of things into account. Keyword density and placement, properly using “ALT” tags (which is also important for ADA compliance), and context that is relevant. Meta tags (title/description) for search are also important.

What kind of factors do search engines consider when ranking?

Search engines don’t want to be scammed. They can tell when people are using gimmicks or tricks to skew their SEO scores. Every time the algorithm changes, and people freak out, it’s often because they like shortcuts instead of doing the work.

How can I find relevant keywords?

Chances are you didn’t invent the industry you work in. Use Google trends / search / keywords to find out what is relevant to the specific page you’re working on. If you’re targeting a local market, research that specifically and compare it with larger scale results.

Why is my organic traffic dropping?

Is your content stale? Is it relevant? Keep your content fresh. If you have a blog, utilize it.

How long will it take to rank on search engines?

Could be 2 weeks or 2 decades depending on your content (first) and SEO (second). SEO happens naturally to some extent if your copy is presented well.

 How long should my content be?

Long enough. Sometimes people write novels, sometimes nothing. Present your content in a way that makes sense to humans.

How often should I be adding new content?

Is it good quality content, or filler because you feel like you need to be adding things? Go for quality over quantity but if you can manage both, great!

What are some common SEO mistakes I should avoid?

Don’t put 600 keywords on one page and then list every city on the planet. Keyword density targets are usually small. Overdo it and you’ll lose points fast. Don’t go changing your URLs to ridiculous long-winded keywords. For example, your about page is your about page and should simply be /about; it should not be /about-the-best-car-dealership-in-new-york.

Above all else, remember that your target audience is usually human. Your goal is to engage humans by engaging search engines to get humans to your website. If your website isn’t geared towards humans (simple & concise language), and focused on specific content, then you’re wasting your time.

For example, if I click a keyword in your paid ad for “ice cream” and your page is entirely about salad, I’m going to bounce. Follow the funnel logic (before funnels were a keyword) and SEO drives people to your website, and your website is supposed to convert them by encouraging them to participate (by communication, interaction, sales etc.).

Don’t fall for large company gimmicks that include services like monitored/recorded phone calls as part of their SEO package. Some companies charge many thousands of dollars and do almost nothing for you. If you want to monitor and record your incoming calls, get yourself a good phone service (most good business plans offer this anyway).

Finally, keep your websites fully maintained. Making sure your website is up to date will usually also keep things running safer and smoother. Outdated plugins or scripts can put your website at risk. Any visible risk can often be seen by crawlers, especially if there is a malware or other security issue. These things also affect the speed and reliability of your website, which can greatly impact your search performance.

Catch up with Josh:

https://www.facebook.com/flashydragonco/

https://www.linkedin.com/in/flashydragonco/

https://www.instagram.com/flashydragonco/

Getting Attention on Social Media

Posted on by CMPR

Getting attention on social media can feel like looking for a needle in a haystack. With millions of people on each platform, how do you get the right people to see your content? 

Hashtags

Many people think hashtags are a thing of the past, but they do still have their place on many social media platforms. The landscape around them, however, is constantly changing and every site tends to leverage them slightly differently. It can be very confusing if you’re new to social media or coming back from a long hiatus to find everything has changed. This is why tailoring your hashtag strategy should be a routine part of your social media plan.

First you will want to identify your target audience and search for appropriate hashtags that the audience may be interested in. Get in the mind of your audience. Think about what tags they might search for on social media. If you’re an author, #bookstoread and #bookstagram are popular, community-based hashtags that many bookworms use when looking for new reading material. Complete a search of your own to see which posts get the most traction, and remember to be continually researching as information is changing constantly.

Tags

Potentially the simplest way to get attention on social media is to tag people or accounts that may be interested in your content. Tagging an account will get your post to pop up in their notifications, giving your content a higher chance of being seen by specific people.

Similar to your hashtag research, you will want to find accounts that you think would be interested in your content. Think about your target audience and identify accounts that may want your content to show up in their notifications. Once you have these accounts identified, you can begin mentioning them in your captions. On Instagram, Facebook, and X, start by typing ‘@’ and proceed to type in the account name you want to tag.

For example, if you put @mckinneymediagroup in an Instagram caption, we will be notified and see your post.

The Algorithm

The main way your content will get attention on social media is through the elusive algorithm. Social media platforms will deliver content they think you want to see based on things you have searched for and looked at previously. It looks at content and users and tries to serve the right content to the right people. 

“Beating” the algorithm and getting people to see your content isn’t always so easy and there isn’t one thing or another that you can do that will work every time. What is important is creating consistent, high quality content that you know your target audience will enjoy. Constantly keep an eye on trends in the algorithm on all your social media platforms to make sure that you’re staying up to date on how content is being pushed to users. Check out these 2024 guides to the algorithm on Instagram, Facebook, and X (Twitter) for more information.

What is SEO and Why Should You Be Interested?

Posted on by CMPR

Last month we talked about managing your social media content and audience. Now it’s time to discuss SEO, keywords, and getting people to visit your website. When you hear the term SEO, you may be thinking, what even is that? Or, does that really pertain to me? Everyone with a website should be thinking about SEO.

What is SEO?

SEO, or search engine optimization, is the process of designing your website and content in a way that will increase its visibility on search engines such as Google and Bing. Organic traffic from search engines is one of the main ways a website gets viewed. 

There are three main types of SEO: on-page, off-page, and technical. Off-page and technical SEO refer to the optimizations that occur behind the scenes of a website. On-page SEO on the other hand focuses on aspects of the web page itself such as content quality and how much it aligns with what people are searching. This type of SEO can be the easiest for you to control.

The simplest way to begin optimizing your website is to find out what people in your audience are searching for and then create relevant and optimized content using these popular search terms. Use a keyword tool like Google Trends to research what people in your niche are searching. Once you have this information, create the type of content that your audience wants to see. Blogs, videos, interactive tools and more all work in different ways to serve your audience. Research what those you are targeting want to see and model your content accordingly.

Why Does SEO Pertain to Me?

So why does SEO pertain to you and your website? When people are searching for a product you sell or a service you provide, you want your website to show up at the top of their search results so that they are more likely to see it. A higher-ranking search result is made possible by SEO. 

Let’s say you wrote a mystery novel and you want more people to visit your website and ultimately purchase the book. Writing a blog on a relevant topic, such as a certain type of technology used in the book to solve the mystery, may drive more people from that niche to your website. This in turn gives them the opportunity to see your book on other pages of your website. It is not always about getting people to see the content itself, but also a way to drive them to the website as a whole and see the product or service you are selling without directly searching for it themselves.

Think about it, when was the last time you made it to the last page of your search engine results before finding what you were looking for, or even giving up? Probably never. You want your audience to find your website as soon as possible after searching, or there’s not a very likely chance of them finding it at all. 

If you have a website, SEO is something you should be thinking about, and it is something you can do yourself with a little research. Start by looking for those relevant keywords and begin tailoring your content to what your audience wants to see. The higher the search engine ranking you have, the higher your chance of being found organically.

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