Elevating Your Social Media Graphics: Using Canva Like a Pro

Eye-catching graphics are essential for standing out and engaging with your social media audience. It may seem scary, but there are so many tools out there that can help you create visually appealing content with ease, whether you are a graphic designer or not! Anyone can use Canva to create simple and stunning designs that not only look good but also encourage user engagement. Here are some tips and tricks on elevating your social media graphics using Canva:

  1. Start with a template. If you don’t know where to start, don’t be afraid to take inspiration from one of the templates that Canva provides. These are a great starting point for creating graphics for any social media platform and are completely customizable to fit your brand. Select a template that fits your needs and change the colors, photos, and text to align with your content and messaging.
  2. Utilize brand kits. In branding, consistency is key. The brand kit feature allows you to upload your logo, brand colors, and fonts, to easily and quickly input these details into every graphic you make. Incorporating similar elements into all of your graphics will create a cohesive look across social media posts and offer brand recognition to your audience.
  3. Incorporate elements. Canva offers an extensive library of elements you can use to add extra creativity to your graphics. Check out all the different shapes, arrows, lines, symbols, and icons, and play around with how they can add to your design. Symbols like the heart and share button can add a call to action to your graphic. Arrows can point out important information you don’t want the audience to miss.
  4. Try the new AI features. Canva’s newest feature, Magic Studio, will create graphics and videos for you, translate text to different languages, and even write passages. Our tip is to use these things for your inspiration and then turn them into your own! The Magic Studio also has plenty of helpful editing tools like an image background remover, image expander, and text grabber. These elements can make the editing process so much faster.
  5. Keep it simple. Avoid going crazy on your graphics with too much text or too many elements. Simplicity can often lead to a greater impact through a more centered focus. Typically, we use our graphics as a simplified version of a writing or blog post and direct our audience there.

Enhance your social media presence with these tips to create stunning and engaging content for all of your feeds. Explore Canva’s many features and experiment with all the design elements they offer. Happy designing!

Check out these other blog posts to get started on social media!

How To Talk About Your Book for the First Time on Social Media – Claire McKinney Public Relations, LLC (clairemckinneypr.com)

Getting Attention on Social Media – Claire McKinney Public Relations, LLC (clairemckinneypr.com)

How Often Should You Publish?

A new author and writer of a series recently asked “how often should you publish?”  They said it took about a year to write the first book and another year to get the beta readers, editing, jacket and everything else together.  Although, I don’t like to tell writers they need to write faster, I do have some suggestions for being more efficient with timing so you can publish more quickly.

How Often Should You Publish?

Ideally, you want to publish every year when you do a series, so you don’t lose momentum between releases.  Readers of series are a ravenous bunch and as much as they love your first book, there are other writers on deck to lure them away.  Wouldn’t it be wonderful to get a book out and include a teaser of the next?  As the owner of Plum Bay Publishing, an indie publisher, and as an old hat in the book industry, here are my suggestiong to help you speed up your process.

5 Tips for Publishing a Book a Year Series

  1. Get your story out of your head and into your computer. Try creating outlines for the next book or two to help you get started faster on the next book.  Think of your series as an epic adventure story.  If you don’t do outlines, write a few paragraphs of background to start you off.
  2. After you are finished with the first draft, skip beta readers and pay a professional editor to start reviewing your manuscript. A line editor or copyeditor should be fine. You can have beta readers but if they slow you down, then getting the editing started will be faster.
  3. Combining the jacket design time with the editing is a good idea because you need the jacket designed before you do the interior design/digital typesetting (so if you want to add a graphic at the beginning of each chapter or use a special font, you can keep the branding consistent between the jacket image and the text).
  4. While waiting for the editor and jacket designer, start filling out the information on your upload platforms.  Writers can set their books up on Amazon before uploading manuscript and cover files. Ingram is the same, although you will need an ISBN which you can purchase at Bowker Identifiers. You can also buy one directly from Ingram.
  5. Allow time for promotional efforts.  While people are reading/editing/and commenting, you can start creating lists of media outlets you want to reach.  You can also update your website and begin social media promotions.

The Annual Publishing Plan

Try to write the book in 6-9months and get the rest of the process done in 3 months.  Then you will be close enough to a year between books. I’m not saying it’s easy, but once you go through the first one some of the learning curve in publishing is already over. That in itself can save you time.

For more information on promoting and publishing your book, check out our blog.

The Power of Social Media Analytics

Social media is a valuable tool for authors to promote their books and build an online audience. While creating engaging content is important, understanding how the content performs is just as important. Social media analytics can help you determine this.

Why Social Media Analytics Matter

You need a brand strategy to optimize your presence on social media, but how do you know what is working? Monitoring social media analytics such as engagement rates, audience demographics, and post reach, is imperative to the understanding of how your content is performing. Using analytics can help you to reach your social media goals and beyond.

Tools such as Instagram Insights, X Analytics, and Meta Business Suite, are built-in analytic features within social media. Third-party tools like Hootsuite and Google Analytics can also provide more comprehensive insights across multiple platforms. 

Key Metrics to Track

Engagement Rates: Track the likes, comments, shares, and clicks that your content receives from your audience. High engagement suggests that your audience is connecting with your material. Engagement rates may seem lower than you think they should be. In 2023, the median engagement rate for Instagram across all industries was just 0.43%.

Follower Demographics: Understand who your audience is based on elements like age, gender, location, and what their interests may be. This allows you to make content more suited to their preferences. 

Content Performance: Determine which types of posts perform best with your audience. On Instagram this would include feed posts, Reels, and Stories. On X, this would be posts with pure text, or posts with images or videos. Modify your content strategy according to what appeals the most.

Here are some more analytics that you can keep an eye on, depending on what works for your brand and content.

Using Analytics Effectively

Set Goals: Define specific objectives you want to meet, like increasing engagement, driving website traffic, or boosting book sales. Tailor your content based on how you are meeting your goals.

Monitor: Check analytics regularly to track progress and identify trends over time.

Experiment: The good thing about social media is that you can’t break it. Use insights to experiment with different content formats and strategies. Continuously refine your approach based on what works best according to your analytics.

 

In the competitive digital landscape, using social media analytics is essential for authors wanting to improve their online presence and engage with their readers. Acting upon the data and tailoring your content strategy can ultimately help you achieve greater success in improving your social media accounts.

For tips on getting started on social media, check out these blog posts:

How To Talk About Your Book for the First Time on Social Media – Claire McKinney Public Relations, LLC (clairemckinneypr.com)

Creating Your Social Media Plan AI – (clairemckinneypr.com)

Getting Attention on Social Media – Claire McKinney Public Relations, LLC (clairemckinneypr.com)

CMPR’s Memorable Summer Reads

Every summer, readers and publishers compile their recommended summer reading lists. Since we love to read at Claire McKinneyPR, we decided to follow suit with our own memories of summer reads that have stuck with us throughout the years.

Sonya:

Like most kids, I loved reading anything but what was assigned in class. The absolute worst were the required summer readings, which I hated as a concept, even when I ended up liking the book in the end (shout out to Fahrenheit 451). While I hated all summer readings, I remember really digging my heels in when we were forced to read Upton Sinclair’s The Jungle— a novel that was written during the early 20th Century and famously exposed the horrors of the unregulated meat-packing industry in the US. My father had an old copy of it, which he retrieved from a box in the basement and loaned to me for the summer. It was dense; despite the small text, the book was thick and the pages were yellowed and musty. None of this made the text more appealing to me as I flipped through it and noted all the graphic descriptions of the animal butcheries and the unsanitary working conditions.

By the time the book was assigned to us in early high school, I’d been a vegetarian for five years, so the subject struck a particular nerve in me. My big plan to avoid the reading altogether was to protest it on the same moral grounds one might have against dissecting a frog in biology class. All summer, I remember thinking about how I was going to tell my history teacher that I objected to the mistreatment of animals that the book depicted and therefore had a right to refuse to read it. In the end, though, my chronic desire for good grades won out and I begrudgingly read the entire book during the last 3 days of my summer vacation.

When we returned to school, I was quite glad I never brought up my protests to the teacher. In the first lesson about the book, I discovered my gut reaction mirrored that of most Americans at the time of publication: I’d missed the point about the human rights violations and focused in on the animals and the food. Sinclair’s work resulted in an overhaul of food safety standards for the meat industry, but what he’d really hoped for was to change working conditions for the factory workers living in poverty and peril. Reading a book is one thing, while comprehending it is another entirely— perhaps this was an unintentional lesson of the assignment, but a useful one for me going forward nonetheless.

Grace:

Growing up, I had a deep love of reading, fueled by Harry Potter, Percy Jackson, and the local library’s summer reading program. My passion naturally dimmed by the way of required reading assignments throughout high school and college and a few books by choice each summer was the best I could do for many years. The summer after I graduated college, I was job hunting and needed something to do with my free time, finally not bogged down with assignments and grades. I discovered my Kindle from a decade past in the back of my closet, dusted it off, and downloaded Love and Other Words by Christina Lauren on a whim.

Instantly it seemed, my love of reading flooded back to me. I was enthralled in the story of Elliot and Macy getting a second chance at their first love. Devouring the book in just a few days led to a summer of many sleepless nights getting lost in the pages of fictional lives and relationships. Over the next few months, I read more books than I had in many years.

Two years later, and I’m still reading every single day. I’ve become a part of hundreds of different worlds and fallen in love with so many different characters that have changed my life. With my (new) Kindle in hand and hardcopies littering my shelves, Love and Other Words, along with that summer, will always hold a special place in my heart for leading me back to that place of childhood wonder I feel through stories.

Claire:

One thing about graduating from college is you lose your vast summers.  Mine were filled with fried seafood, waiting tables, night swimming, and reading.  You can plop me on a beach with a book and an umbrella and come get me at 5:00pm.  By that time I might be on to book #2. When I was 23, those long summers were gone and I had the standard one week of days to escape to my parents’ house in Massachusetts where I could at least read one, maybe two or three books.  The summer I read The Stand by Stephen King was one of those post-collegiate times. It was a behemoth of a book and a commitment that was likely to drown out other reading opportunities that week. But there I was on a towel in the sand propped on my elbows with the paperback version cracked open in front of me. The Stand was an experience that dominated my reading time.  It was also the last book by Stephen King that I read.  I hate to say it but it didn’t leave much of an impression. It may have been too long, or I may have resented it for taking over my week. Books can still inspire emotion in me, even if I don’t respond to what’s in between the covers. 

This summer on my list are Tomorrow and Tomorrow and Tomorrow and A Gentleman in Moscow, among others.

Finding Killer Keywords for Your Content

Everyone can’t be a Search Engine Optimization (SEO) expert, but you can do some simple things that will make your content more competitive.  Using keywords or trending search terms in your content is one way to be found in search results. Even better, there are FREE tools that can help you identify killer keywords for your content, such as Google Trends, Google Search,  and Google keywords.

 Simple Tools for Identifying Keywords

Today I’m going to focus on two of my favorites, Google Trends and Search.  The keyword planner in Google is good, but you have to have an advertising account and I don’t like to give people advice that turns into a whole new can of worms.  Believe me, Google’s advertising platform is not for the faint of heart.

To use Google Trends first visit the Google Trends site.   Among the graphics and words, there is a blank box where you can type in a search term.  I just tried “books” and got these results.  [Click Here: Keyword Search Result]

Maximize the Power of Trends

The results screen gives you the opportunity to compare different terms and identify them as “web searches”, “youtube searches”, and other kinds of searches.     While you are here you can also:

  • dig down and get more specific, which may return a smaller number of results.  I put in “mystery novel” and saw a couple of spikes over the past couple of days, but not much else happening.
  • see the ranking by state, so you know the locations of people who are searching using your word or string of words in a search.
  • compare terms that may be close in meaning to see if there’s a difference in how popular they are.
  • set a time frame so you can see a whole year of search.  You can see if there are certain times of the year your terms are more likely to be trending.

Google continues to update the features that make Google Trends more powerful and full of information.

Use Search to Find Even More Keywords

Next you can navigate over to Google Search and type in one of the terms you feel is most popular.  Scroll down to the area that says “people also searched for…” and there will be even more phrases and words you can use in your content.  If you are stumped for ideas, you can also do this process in reverse.  Throw some words in the search bar and find some related terms for which other people are searching.  Now you know how to find killer keywords for your content.  Using this process will create greater chances for you to be seen and heard.

Newsletter subscribers will get a video demonstration on how to use Google Trends.  To subscribe please visit www.clairemckinneypr.com.

Other articles on topics related to increasing your chances of being found are on our blog.  Here is a more general commentary on SEO – What is SEO and Why Should You Be Interested?