American treasure Betty White’s birthday was this week! [EW]

Publishing needs a blockbuster of a book in 2017. [LA Times]

National Book Critics Circle announces its finalists. [NYT]

Why SEO is a necessary skill for authors. [Where Writers Win]

A last goodbye to BookCourt. 🙁 [LitHub]

7 social media trends to watch for 2017. [PR News]

Rumpus has a new owner and editor-in-chief. [Rumpus]

Using self-publishing to teach your students. [The Book Designer]

When your creative process isn’t productive. [PsychCentral]

Watch out for Instagram Stories. [Entrepreneur]