Thanks to the Writers Circle for having me come in and talk about branding, publicity, and marketing with them! From the Writer’s Circle blog:
The idea of promoting my own literary work makes me want to hide under a blanket with a bag of leftover Halloween candy. Or maybe mint Oreos…, but you get the point.
Noted literary publicist Claire McKinney understands.
At a two-hour Writers Circle workshop she led on author branding and promotion last weekend, McKinney acknowledged this common reaction. “This is not something writers like to do. But in the current publishing environment, there’s a greater onus on individual authors to be involved in promoting themselves and their projects.”