Dark Data: Control, Alt, Delete by Douglas J. Wood

“If you can identify a person’s desires, then you can also exploit their weaknesses, both physical and mental, through algorithms that serve up alternatives as subliminal tools for behavioral manipulation.”

Paula Janković is no ordinary hacker. With the ability to access any system at any time, Janković utilizes the principles of the “Selfish Ledger” to profile individuals through their emails, social media accounts, and online activities; unleashing a superstorm of dark data and fake news and manipulating people to do her bidding. But who is really behind such operations? Meet Constantine Petrenko, a seasoned Russian criminal and financial oligarch whose hunger for world domination takes center stage as he enlists a myriad of talented felons, like Janković, to coordinate a series of terrorist attacks intended to bring the international business community to its knees.

Meanwhile, as Janković does her part for Petrenko, ISIS leader Abu al-Badri teams up with the Russian and his minions to devise a plan intended to wreak even greater havoc upon innocent victims throughout the world.

With hopes to thwart the oncoming death and destruction, rookie journalist Rebecca Taft— the only person who might have a lead on al-Badri and Petrenko’s master plan— is working with the CIA. Together they decode an ominous list of dates in efforts to learn where and when the imminent attack will be. Can they solve this puzzle of pandemonium before it’s too late?

“No one is immune from being off social media.”

In his new thriller, DARK DATA: Control, Alt, Delete (Plum Bay Publishing, August 13th, 2019, Original Trade Paperback/Hardback, ISBN 978-1-7335253-1-2/978-1-7335253-2-9, $16.99/$25.99), award-winning author Douglas J. Wood transports readers to a world where privacy is just an illusion and using data for the targeted advertising and marketing we see today is nothing compared to what is truly possible. Experts Wood interviewed while writing DARK DATA warn that the reality of this books’ scenes could be just one “click”, “share,” “tweet,” or “like” away.

DARK DATA is not only a thrilling novel, but also serves as a cautionary tale that sheds light on the dangers of social media and the mystery that is the Selfish Ledger. Involving questionable characters in positions high and low, Wood brilliantly portrays what could happen if the wrong people control information that has the potential to destroy us all.

Social Media 101: What’s New with Twitter?

Since its debut in 2007, the application a brainchild of Evan Williams and Jack Dorsey, you might be wondering–what’s new with Twitter? The answer to that question is that there aren’t many new or complex updates from its conception as a combination social media and SMS hotspot. However, there are some key features that authors might be overlooking on the path to making the most of a Twitter audience and book promotion.

Twitter analytics is a feature that every Twitter user, business or personal, has access to. You can find the statists of how users interact with your content by selecting the bar-graph symbol below each of your posts.

How to use it – Upon clicking the bar-graph, a window titled “Tweet Activity” will open allowing you to see exactly how many “Impressions” (people who have viewed your post); “Engagements” (how many likes, shares, or comments on your post); and “Link Clicks” (how many people have clicked the links in your post) your Tweet received. Monitoring your Tweet activity is an important piece of tracking the payoff of your efforts in comparison to the time you’ve spent creating content. If you are spending a lot of time planning Tweets and not receiving any buzz from your posts, it might be time to switch your strategy or outlet of choice. Logging activity can also help you better strategize the subject matter you Tweet about based on which of your posts gets the most traction.

Including a backlink to your website or buy link where people can purchase your book in social media posts is a great way to keep people clicking around your content for long periods of time. On Twitter, you can pin a Tweet to the top of your page containing those valuable links. This author strategy makes the Tweet containing your links the first thing users see when visiting your page.

How to use it – Each time you click on one of your own tweets, you see a dropdown arrow on the upper-right-hand side of its window. If you click on that dropdown, you are prompted by a variety of options: “Share via Direct Message,” “Copy link to Tweet,” “Embed Tweet,” “Mute This Conversation,” “Pin to your profile page,” “Delete Tweet,” and “Add to new Moment.” After selecting the Pin to your profile page option, that Tweet is now pinned to the top of your page. This ensures optimal exposure due to the fact that it’s the first thing users notice after clicking on your page. You’ll be seeing increased book sales and clicks on your website in no time!

Twitter is currently beta testing several brand-new features such as status updates and a new color-coded organization for Tweet comments. For now, you are equipped with the Twitter tools to win over new followers. If you’re still stuck on basic functions like hashtags, check out our blog post that breaks those concepts down.