Public Relations Blog

How To Create Headlines That Get More Clicks and Conversions

This week, we invite Sarah Smith from How To Start A Blog Online for a guest post on how to create headlines that get more clicks and conversations. Thanks Sarah!

Although the content of your post is essential, it will be useless if no one reads it in its entirety. This is why emphasis on the headline must be given. This increases the chance that visitors click on the headline and eventually read what you have posted.

Giving attention on headlines to get more clicks is really important. People are easily turned off by a boring headline. Even if the content is good, they won’t know. They didn’t even click the headline in the first place.

One unique way to entice people to come and read is by creating a title based on your personal experience. For instance, the title may contain the phrases “What I have learned from” or “Lessons gained from”.

Personal experiences are more authentic. They are relatable. People don’t want to read something that is just a figment of the imagination if they are searching for tips that can be used in real life. With a post that is based on real life experience, convincing them to click and read on is easier.

Once they have clicked the link, make sure that the content is worth reading. Otherwise, they will be disappointed. If they do, there is a chance they won’t come back to read the next time around. It is like false advertising.

There are a lot more ways to create headlines that are enticing. Check out the infographic below. Once you have mastered the art of creating convincing headlines, expect more people to come and explore your website.

How To Create Headlines That Get More Clicks and Conversions (HowSBO)