As of May 2020, Twitter had 340 million users. As a microblogging platform, Twitter is particularly beneficial for showcasing your personal brand through your interests, personality, and content. There are several Twitter features you can leverage to help build your personal brand. 

#1 Tweets

Tweets are short microblogs that can contain images, videos, text, and/or GIFs. They appear both in the sender’s timeline and homepage as well as the sender’s followers’ home pages. 

#2 Fleets — A new Twitter feature

Fleets are a place to share momentary thoughts that do not necessarily need to be added to your permanent Twitter presence. Think Instagram stories. Fleets appear at the top of your followers’ page. People can also view your Fleets by clicking on your profile picture. 

#3 Moments

Moments are longer form pieces of content that can be curated from your tweets and the tweets of others. Use Moments to tell a story about something that is happening in real time or curating tips.

#4 Lists

On Twitter, you can create lists to follow accounts that are similar or experts in a field you are interested in. These lists can be private or public. Private lists don’t notify people that you add to a list — which makes them great for social listening and competitor research. If you create a public Twitter list, other users can find and follow it. 

#5 Revue — a new Twitter feature

Twitter recently acquired Revue and have launched an initiative to allow Twitter users to create their own newsletters for free. One unique aspect of this new feature is that you can create paid newsletters — although there is a fee for those. 

If you determine your purpose and define your target audience, these features can help you develop a strong personal brand on Twitter. 

If you found this blog post helpful and would like to learn more about leveraging social media for personal branding, check out Personal Branding on Social Media: 3 Tips for Instagram.