Using Reels to Promote Your Book on Instagram

Over the past few years, it has become clear that Instagram is no longer just a photo sharing platform. Reels are one of the best ways to grow on Instagram, but they can be very overwhelming for those who are not familiar with creating video content. Here are some ideas you can use to promote your book using Reels. 

Following Trends

Did you know that you can follow hashtags? If not, I suggest you do that now, starting with #BookTok and #Bookstagram. Bookstagrammers and authors use these hashtags to showcase content around books and writing. 

Often there are fun and easy Reels trends on these hashtags that require minimal filming and editing. Monitoring the type of content users are enjoying in these bookish spaces and tailoring the content specifically to your book will give you a bit of an edge.

You do not have to dance or point to make a Reel that performs well, but you do need to show up consistently with valuable content.

Check out this one from a fantasy author promoting his book with the use of quotes here.

General Tips and Tricks

Think of Instagram Reels like a business card. The point is to spread the content far and wide, not overloading your viewer with too much information. 

Do not introduce yourself. In the Reels format, you just do not have the time. This also might not hook your viewer. Instead, lead with educational or entertainment value and have an optimized profile to explain who you are to convert viewers to followers. 

Try using stock footage. We get it, you don’t always have the time or energy to film with your face on camera. Did you know you can find faceless stock footage online to use in your Reels? For example, grab a stock video of someone flipping through book pages (make sure you read the fine print and that it’s free use), and put quotes from your book over the footage. Simple!

Include a call to action. A call to action is an essential part of any content you make that has a purpose. People will not always engage with your content in the way you want them to unless you tell them how to do so. If you want people to comment or follow, tell them! For Reels, an excellent call to action in the caption is to comment a specific word, alerting you to DM them a link or a freebie.

Grab our free e-guide to social media marketing for information on all social platforms.