Links Roundup: Week of 3/28

APRIL FOOLS!

Laura Hart McKinny speaks on the Fuhrman tapes [Vanity Fair]

Amazing. A horror story composed of Weather Channel headlines. [Fusion]

Public Relations may be the missing key to selling books [WWW]

Must-read: the life of a self-published bestselling author [Guardian]

Mysterious books left in random NYC places. [HuffPost]

Where is Laura Hart McKinny now? [Bustle]

SEO tips for blogging success [B2C]

How to start blogging: A guide for writers [Jane Friedman]

Reddit can be used for marketing. [PR Daily]

Does reading books now have a competitive edge? [HuffPost]

 

Links Roundup: Week of 3/21

Happy Easter Weekend!

120 helpful websites for writers [GE Editing]

Cute-21 uses for old books [PopSugar]

Here we are in Sunny Spain! Comedy writing. [SDBR]

Tips from an indie author [PW]

Should you traditionally or self-publish? [HuffPo]

What you must have for an author website [Where Writers Win]

Solitude: A key element for creativity? [LifeHacker]

Congrats Carrie Rubin for the gold star in these e-book cover awards! [Book Designer]

How to excerpt book reviews [Where Writers Win]

How to think outside the content marketing box [CopyBlogger]

“Buying Local”: It Counts in Public Relations, Too

local bookstore-pixabayWhen indie or self-published authors are releasing their new novels they always shoot for the brass ring: a review or feature in/on The New York Times, USA Today, The Today Show. When it comes to readings and merchandising of their books, they ask about the bookstores that they love: McNally Jackson’s, Politics & Prose, Powell’s, and of course, Barnes & Noble.

If you’re a self- or indie-published author, you’re a David trying to become a Goliath. And you aren’t the only David out there. Your local media and independent bookstores are most likely Davids too, hoping that you’ll turn the channel to watch your local news, or purchase a book from them instead of Amazon.

While we think its important to think big, and always include national media in a public relations campaign, it’s necessary to remember that your town can be one of the most fertile places to start.

Here are some reasons why you shouldn’t brush off the word local so fast:

Your local bookstore is the first place to stock your book. We recently worked with an author who was published by a small publisher. The book was beautifully designed, and she herself is a lovely person and a fantastic writer. She stopped by her local bookstore with her book in tow, and they ordered five copies after having a conversation with her. The books sold out shortly after, and on several occasions since then they have requested more copies of the book. At this point, she has probably sold 50 copies of her indie title from her city’s bookstore alone.

Local isn’t just limited to where you live now. One author we work with lives in Ohio and she had a bookstore reading in her own town, but she also held a reading event in a city an hour away from her home. Even better, she had family in New Hampshire and was able to book an event at a well-known bookstore in the area because she had a built-in audience that would attend her reading. Sometimes you can think outside the box when it comes to the word “local.”

Local media can lead to bigger things. More often than not, major television networks are not going to book you—or even consider you—on their morning show unless you have proof that you can work well on camera. Your local TV station is a great place to get tape that you can use later.

You’re all in this together. If a local author can get a number of their family and friends to attend their reading at an indie bookstore, those friends are more likely to purchase other titles at that store too and may realize they just found their new favorite hangout. And if you get an interview in your town’s paper, more likely than not all of your friends are going to share that article across Facebook and give that paper some love—in fact, one author we work with had a great interview in her local paper, and her Facebook friends shared that link over 200 times. It was amazing!

Have you had success with local media or would like to give a shoutout to your favorite bookstore? Tweet us @McKinneyPR!

Goats vs. Cats: 5 Reasons why and how goats are gaining popularity among pet owners

Goats

My daughter tells me that goats are super popular among the gamer set online—she would even go so far as to say that cats and goats actually rule the internet.  A quick Google search pulls up 74 million references to goats; cats get a significantly higher number of 439 million; and to be fair to canine fans, in my search there are 710 million dog mentions.

I won’t disappoint my daughter with these results.  Clearly it makes more sense that your garden variety domesticated animals would come out on top.  But I’ll tell you lately I’ve been thinking and appreciating goats quite a bit and I think I know why.

  1. They dominate petting zoos. We meet goats at a very young age and as long as we don’t lose a finger to one of them, we do develop a kind of comfort among them. As an adult I’ve found it kind of lame that these fun, furry zones are marketed as actual zoos when really the majority of the animals are in fact goats with a sheep, a pig, and an errant llama or two.  But the kids love them.
  2. The increase in goat’s milk and cheeses in restaurants, supermarkets, recipes, and dog boutiques. Twenty years ago blue cheese and gorgonzola dominated the salad menus at restaurants. Today? No self-respecting mid-high level restaurant would be caught without a goat cheese something or other in salad, on pizza, pasta, and more I probably haven’t come across yet.  In the supermarket expect to find at least three varieties and multiple brands.  At the pet shops, they push goat’s milk on my dog like fine wine.
  3. In some countries goats are a symbol of wealth. I vacationed in Anguilla (British Caribbean Territory) some years ago.  At the rental car shop we received a map with a bunch of wavy and straight lines that they called “a map” and were sent on our way.  I was busy trying to figure out if we were on the correct “shape” of road as we putted along.  One thing we weren’t warned about was the large amount of goats spilling into the roads; some tied up by the sides of the road; others grazing by homes.  An elder lady in a T-shirt shop even asked us how many goats we had at home.  Come to find out, more goats = more status in Anguilla.  Who knew?
  4. The internet. While not exactly taking over cyber space there are still many references to goats out there and if you have a kid into video games you’ll find out about more.  There is something out there called the “Goat Simulator” which my daughter thinks is hilarious.
  5. Counting goats? Sheep are out at nighttime, it’s in vogue to count goats. Yes, those bearded friends are now leaping fences in the hundreds in my house when it’s bedtime.

What does all of this mean for me?  Well a couple of years ago I agreed to move about an hour outside of New York City to a place where the land is designated as “farm land”.  On my two plus acre property, I can actually have chickens, sheep, horses, and GOATS!  With a dog and two cats under control, my family is vying for a new pet goat.  It hasn’t happened yet, but with all of the increased interest in goats these days, why not?

If you have an interesting pet to share, tweet me a picture at @mckinneypr!

Links Round-Up: Week of 3/7

Warmer weather fans rejoice! It looks like Punxsutawney Phil was right and spring is coming early this year…

Links Round Up: Week of 3/7

Make sure you’re prepared for any PR mishap. [PR Mention]

Love books, photography, and inspiration? Check this out! [Read It Forward]

Happy 75th Birthday M&M’s! How their planning to reinvent themselves. [PR Daily]

Start your passion project this spring! [The Write Life]

15 Books to Read This International Women’s Day. [Bustle]

The Custodian of Forgotten Books. [The New Yorker]

Why do you buy books? [DBW]

Do you really know what a book publicist does? [Publishers Weekly]