Public Relations Blog

Publicity 101: The Importance of Tracking Your Pitching

While tracking the outlets you’ve pitched in hopes of procuring reviews, features or interviews for you and your book isn’t the most exciting process there ever was, it sure is important.

Why, you ask? Firstly, it saves valuable time and money. Arguably just as important, tracking the outlets, contact names, contact emails, phone numbers, addresses, contact positions and outcomes will not only keep you organized, but also stop you from pitching the same people twice. No one enjoys getting the same copy and pasted message more than once.

Your personal running record of contact information acts as a good reference sheet for future pitches as well. For example, we’re currently launching a media campaign for the third installment of Chris Babu’s Initiation series (more on that to come—stay tuned!). Having worked on the second book, The Expedition, and documenting every pitched outlet while noting those who ran our pieces in the past gives us a better idea of who we should re-pitch for the new book.

In other words, because of our record-keeping, we know who is more likely to say yes, who only offers paid reviews, who only works with local authors, and so on. You’ve already spent countless hours on outlet research. Why start over for every pitch? Tracking your work is also crucial for determining when to follow up. Sometimes all it takes is a friendly check-in via email or phone to yield a response.

Now that we’ve covered why it’s essential to track your pitching, you may be wondering how exactly you should track. Lucky for you, there are plenty of tracker templates and organizers out there that make it easy for you to input key information. Even an Excel spreadsheet does the trick. Below you can find a sample format:

Want more information on how to curate the perfect media list? Check out our five-step process.

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