Tag: influencers

Generating Awareness with Influencer Outreach

Posted on by CMPR

With the prevalence of social media continuing to grow, influencers are becoming incredibly powerful tools in content marketing. Generating awareness with influencer outreach can be incredibly useful when it comes to relationship development. A simple Instagram post or story can go a long way in terms of making a lasting impact on consumers.

Using Bookstagram to Generate Awareness Around Your Book

A bookstagram is an Instagram account dedicated to — you guessed it — books. The bookstagram community itself is massive. It encompasses authors and readers who love sharing their passion for books. This can be a great place to share your book, especially if you have a budget. Unlike in newspapers or on the radio, people who follow these influencers and engage with their content are a lot more likely to love books. If you connect with bookstagrammers that have a specific niche that is relevant to your book, then you are placing your book directly in front of an audience that is likely your ideal audience for sales.

The key in initially building durable relationships, in my experience, is to come across as genuine as possible. Considering the numerous amounts of DMs these influencers sift through every day, taking an unorthodox, new approach can help achieve the attention you desire. Here are some tips to help you pitch bookstagrammers and begin working with them:

Tips for Pitching & Working With Influencers

1. Design your pitch around how your book can be beneficial to the individual influencer and less about how they can be beneficial to you. Any salesperson will tell you that people are of course more interested in what they stand to gain, so always keep that in mind. For instance, when reaching out to a teacher influencer, emphasize why your book would be a great addition to their classroom libraries. What teacher doesn’t love free books!?

2. Be relatable. It’s basic human nature to be drawn to people who you can relate to. It further shows these influencers that you’ve taken the time to scroll through their feed to find out what they’re all about.

3. Do not expect large creators to share your book for free. Many of these influencers have huge, active audiences. Would you want to give something of value away for free? Probably not. Smaller bookstagrammers may be more willing to trade for a free book — but make sure they have a public profile.

4. Research before reaching out. If you write thrillers, it would be a waste of time to reach out to a bookstagrammer who only enjoys romance. Show them you know who they are. Social media bios are convenient, go-to places to find that kind of personal information – so utilize it!

5. Engage with the accounts you would like to work with prior to reaching out to them. Although this is not absolutely required, it is good etiquette, especially if you are hoping to get something for free.

All in all, generating awareness with influencer outreach can be extremely advantageous if approached properly. Authenticity is essential when building any type of relationship, so treat influencers more like people and less like brands.

The Influencer Series: Micro-Influencers

Posted on by Keely Flanagan

While it’s true that some consider influencers “celebrities of social media,” it’s important to highlight the subcategory of influencers who are becoming more and more sought after by brands big and small: micro-influencers.

But who are they exactly?

To many, an influencer is defined by the immense number of followers he or she has amid their social media platforms. And while a lot brands are attracted to sponsoring those with high follow counts, others are now investing in influencers who don’t have as many followers, but higher engagement levels. Essentially, it’s the quality of their followership over the quantity. According to Forbes, “brands and marketers are now focusing on the interaction between influencers and their audiences,” which can be measured by the likes and comments different posts receive on a daily basis. More so than standard influencers, micro-influencers often have high engagement levels that brands had a tendency to overlook in the past. (Forbes)

What identifies a micro-influencer?

There isn’t necessarily a magic number of followers that separates an influencer from a micro-influencer. Brands are focused on engagements of specific audiences and how those niche audiences can potentially lead to higher sales. In the end, their goal is to promote products in ways that appear more genuine than a #ad.

The moral of the story: little guys shouldn’t be discounted. Whether you’re promoting a book, service, or anything for that matter, don’t underestimate the power of loyal followers.

For more information on influencer outreach, check out our guide.