DO YOU KNOW WHAT A BOOK PUBLICIST DOES?
A Guide for Creating Your Own Campaigns
By Claire McKinney
For more information on the book visit our Plum Bay Publishing page or on Amazon.
Book publishing is an ever-changing industry—between technological advancements, the emergence of self-publishing, and the rise of social media, how can an author distinguish their book from the competition? Whether traditional or self-published, authors can be left in the dark when it comes to promoting and marketing their books.
Book publicity expert Claire McKinney has found that the lack of information on how book promotion works has left most authors without a clear idea of how they can contribute to their campaigns. Her new book DO YOU KNOW WHAT A BOOK PUBLICIST DOES? A Guide for Creating Your Own Campaigns, stems from over twenty years of experience in the field.
In her book, McKinney exposes the depth of extensive campaigning necessary for successful promotion. From this, authors can begin to understand the everyday workings of their in-house publicist—and for indie authors, how they can improve their own promotional efforts.
Book promotion can be rife with opportunities to make or break an author’s career, and McKinney examines these pitfalls. Showing writers how to brand themselves and identify their professional goals to properly prepare their books for success, McKinney also dives deep into important topics such as creating a personal image, writing press kits, and the importance of building momentum through media with unique insight that could only be provided by a seasoned industry professional.
Combining professional advice with charts and case studies, authors will see the inner workings of book publicity at every angle from initial idea generation to event planning.
In DO YOU KNOW WHAT A BOOK PUBLICIST DOES? authors will learn:
• How to promote their book to the media
• How to create their own media contact list
• How to write press release materials and how to use them
• How to create a timeline and plan a campaign on their own
• How to pitch, who to pitch, and when
• How to talk to their publisher about publicity
With McKinney’s clear voice, readers will be equipped with the tools they need to create a campaign from scratch, and have fun in the process. DO YOU KNOW WHAT A BOOK PUBLICIST DOES? serves as a comprehensive step-by-step guide that every author should have in their arsenal.
About the Author
Claire McKinney is twenty-year veteran of the publishing industry. She has worked for major publishers, including Little, Brown and Company, Putnam, and Disney Publishing Claire has appeared on CSPAN and on the Today Show as an expert on self-publishing. She travels regularly to speak to authors and audiences about book promotion, publishing, and social media marketing. Visit her at www.clairemckinneypr.com.
DO YOU KNOW WHAT A BOOK PUBLICIST DOES?
A Guide for Creating Your Own Campaigns
Claire McKinney
Plum Bay Publishing, LLC
Publication Date: June 2017
ISBN: 978-0-9988617-0-8
Paperback
Price $11.99
146 pp
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