Having an effective Instagram bio is a key factor in growing your audience since it is the first thing profile visitors will see. Potential new followers will see your bio and profile before making a quick decision whether to stick around or click away. Optimizing your bio in 150 characters or less in a way that showcases your brand identity is pivotal but tricky! Here are a few things to keep in mind.

Keep It Short & Sweet

The number one tip when it comes to creating your Instagram bio is to keep it concise while continuing to be informative about your brand and personality. You want to communicate who you are and what you offer as soon as a visitor clicks on your profile. If they don’t know why they should follow you at a quick glance, your bio may not be effective enough. Between users’ short attention spans and the 150 character limit, you must strive to grab visitors’ notice right away.

Use Keywords

Your Instagram bio should contain keywords relevant to you and your brand that describe who you are and what you do as an author. This will increase your visibility online in search results to help new people find you and attract a target audience. For example, you can use words like “author” and “writer,” or more genre specific words like “romance,” or “mystery” to attract the right kind of readers to your page. As a starting point, brainstorm words that your ideal readers may use as search terms on Instagram to find books and authors similar to you. Instagram SEO will help your profile and content to be shown in search results.

Add a Call to Action

A call to action encourages page visitors to do something, whether that be to follow you, click a link, send a message, etc. This is a good way to get people interacting and engaging with you and your content right away. Choose a call to action that aligns with your goals and include it in your bio to optimize your audience’s sense of curiosity. We recommend including a link as your call to action. Try directing users to your own website where they can buy your book online, a newsletter sign up, or even a link in bio tool such as Linktree. A link in bio tool will show all of your most important links at once! Your bio is the first thing Instagram users will see when they visit your page, and these few simple tips are a great way to get started with your optimization. Your main goal is to drive readers into some type of action, such as following you or buying your book. Check out these fun bio ideas for some more inspiration on what to add to your profile and how to have an effective Instagram bio!