Tag: brand differentiation

Creating An Effective Instagram Bio

Posted on by CMPR
Having an effective Instagram bio is a key factor in growing your audience since it is the first thing profile visitors will see. Potential new followers will see your bio and profile before making a quick decision whether to stick around or click away. Optimizing your bio in 150 characters or less in a way that showcases your brand identity is pivotal but tricky! Here are a few things to keep in mind.

Keep It Short & Sweet

The number one tip when it comes to creating your Instagram bio is to keep it concise while continuing to be informative about your brand and personality. You want to communicate who you are and what you offer as soon as a visitor clicks on your profile. If they don’t know why they should follow you at a quick glance, your bio may not be effective enough. Between users’ short attention spans and the 150 character limit, you must strive to grab visitors’ notice right away.

Use Keywords

Your Instagram bio should contain keywords relevant to you and your brand that describe who you are and what you do as an author. This will increase your visibility online in search results to help new people find you and attract a target audience. For example, you can use words like “author” and “writer,” or more genre specific words like “romance,” or “mystery” to attract the right kind of readers to your page. As a starting point, brainstorm words that your ideal readers may use as search terms on Instagram to find books and authors similar to you. Instagram SEO will help your profile and content to be shown in search results.

Add a Call to Action

A call to action encourages page visitors to do something, whether that be to follow you, click a link, send a message, etc. This is a good way to get people interacting and engaging with you and your content right away. Choose a call to action that aligns with your goals and include it in your bio to optimize your audience’s sense of curiosity. We recommend including a link as your call to action. Try directing users to your own website where they can buy your book online, a newsletter sign up, or even a link in bio tool such as Linktree. A link in bio tool will show all of your most important links at once! Your bio is the first thing Instagram users will see when they visit your page, and these few simple tips are a great way to get started with your optimization. Your main goal is to drive readers into some type of action, such as following you or buying your book. Check out these fun bio ideas for some more inspiration on what to add to your profile and how to have an effective Instagram bio!

AI Art and How it Affects Design

Posted on by CMPR

With the rise of AI such as ChatGPT and Dall-E, people are forgoing hiring artists and designers to instead use AI to create art for them. However, AI art has many flaws that make it pale in comparison to hiring human artists, greatly affecting the world of art and design.

 

One of AI art’s biggest flaws is the moral and legal conundrum that comes with training it. AI art has to be trained on human art, which is usually used without permission or credit. Artists may not even be aware their art is being used by a learning model, which can make legal claims even more difficult. This also means the AI models that are intended to replace human artists are using those artist’s creations to learn.

 

Nowadays, artists have the ability to opt-out of their work being used to train AI on most platforms. This is especially prevalent on DeviantArt, a site created specifically for artists to showcase their work, which has its own AI art software. As more and more artists opt out of including their work in AI data sets or use specific watermarks that are not AI-friendly, the amount of original works to learn from are hopefully dwindling. Without human art to train AI, it could eventually be forced to learn from other AI art. This would theoretically cause a negative feedback loop where the AI art gets worse and worse due to only learning from itself.

 

Since AI is limited to only training from pre-existing art, the result is typically unoriginal and uninspiring. AI can’t come up with unique concepts. This creates the risk of anything using AI art ending up with a repetitive style and design. This can be very bad in a field where you want your work to stand out and catch people’s eye.

 

Another flaw of AI art is that it is incredibly difficult to explain what you want it to do. If it gives you something you like, but have some issues with, you can’t ask it to make edits. You either have to accept what it gives you or have it completely redone. This is unlike an actual, sentient artist who can make adjustments to the piece as it’s being made. You can also request far more specific details from a human artist, such as color palette, character design, and specific font. An AI art generator that will accept any of those parameters is currently unheard of.

 

None of this is mentioning the controversy surrounding AI art. Not only is it not popular with human artists, there have been lawsuits due to its derivative nature. In January of this year, artists sued Midjourney, a well known AI art generator, for using their art to train the program. Midjourney was able to mimic the specific art style of these artists, which helped prove how derivative it truly was and provide evidence against them for the lawsuit.

 

While using AI art may seem appealing because of its time and cost effectiveness, the final product and how AI affects design might not be worth it. Hiring a human artist to create the art and design for your product or brand is overall the better choice.

Sources:

https://www.artnews.com/art-in-america/features/midjourney-ai-art-image-generators-lawsuit-1234665579/

https://www.vice.com/en/article/m7gynq/why-is-ai-art-so-bad

https://victorycto.com/ai-generated-art-pros-and-cons/#:~:text=While%20it%20has%20the%20potential,potential%20devaluation%20of%20human%20creativity.

https://www.google.com/url?q=https://glaze.cs.uchicago.edu/what-is-glaze.html&sa=D&source=docs&ust=1690213352869221&usg=AOvVaw30uscbZ2bnNdqs_CbFpLhi

AI Threatens What Makes You Unique

Posted on by CMPR
Artificial Intelligence (AI) is like a new shiny penny in a world where we expect technology will make our lives easier. I would say that some things are definitely better with the speed of tech. However, when it comes to implementing AI in content planning, I am concerned. I think it is a good idea for businesses to be wary of AI, because AI could threaten their ability to stand out in a crowded marketplace.

Business Goals

To explain my rationale, I’m going to start with some of the steps we take to create a content plan. First we start with business goals and marketing objectives. Usually business goals are to 1) earn revenue, 2) profit, and 3) grow. Marketing objectives are determined by your goals and they usually revolve around customers and converting them into sales. It is a lot easier to set a revenue goal than to achieve it. The huge number of businesses competing on the Internet of Things creates many challenges.

What Makes Your Product or Service Special?

Every marketing class or book will tell you to figure out what makes your service or product unique. Doing that will make it easier to stand out on the internet. In marketing we call what makes you special, your differentiator. Your differentiator is composed of what you provide, why and how you do it and the customers in your target market. You may think that you have the coolest and best product or service in the world. However, if your customers don’t see it or need it, then nothing else matters. You need to know who your customers are and that process digs deep. It involves research, understanding what their pain points are, and what you can do to solve their problems. Once you know what makes your business the best one for them, you start your digital marketing plan. Everything that happens next is reliant on how well your content communicates your value to your audience, and how successfully it reaches them.

Enter AI for Content Marketing

Content marketing is a primary part of any digital marketing campaign. Newsletters, emails, websites, landing pages, blogs, posts, videos, podcasts, books, whitepapers, and ebooks are all content. Any of these components can be sliced, diced, and formatted for the appropriate online platforms. The issue that most business owners (especially small businesses) have is a lack of staff and time to do what needs to be done. Enter AI for creating content and your time and budget constraints are solved, right? A Fortune article on February 17th, 2023, explains that Elon Musk, the founder of OpenAI (the parent company of ChatGPT), publicly walked away from his creation. Musk indicated that “(OpenAI) no longer resembled anything like what he had once co-founded in December 2015. According to Musk, it was designed to be an open-source nonprofit, which was the very reason why it was dubbed OpenAI.” The article states that Musk’s concerns arose out of the launch of ChatGPT. He says it has turned the concept he intended into a blockbuster moneymaking endeavor for Microsoft. I’m sure everyone knows about ChatGPT by now. The software has been in the news and online thanks to the marketing muscle behind Microsoft. However, the claims it makes of creating original content, based on your prompts, reside in a gray area.

The Origins of AI Content

ZDNet provides a simplified explanation of what ChatGPT is. They say that, “ChatGPT runs on a language model architecture created by OpenAI called the Generative Pre-trained Transformer (GPT), specifically GPT-3. Generative AI models of this type are trained on vast amounts of information from the internet including websites, books, news articles and more.” The content your are getting “customized” for you, is an aggregate, pulled from a variety of existing sources. These sources are available to everyone including your competitors. They also are a part of the language of the internet. See how AI could reduce your effectiveness?

AI Could Threaten Your Unique Differentiator

So we know that using AI to create your content means accessing the same keywords, phrases, and overall language that anyone else using the software is also doing. How long will your content maintain any orginality? Furthermore, does AI understand your customers and their pain points? Can it relate to human emotions? Here is an example of my experience with AI that stems from the inability of Google to answer my questions. Have you tried searching for something on Google lately? The SERPs (Search Engine Results Pages) that come up have tons of ads that are more and more unrelated to my question. The organic results are often not really what I am looking for either. I tend to abandon at least 75% of my search attempts as a result. Guess what? Google runs on an algorithm that is based on language. If we create generic language or encourage it, how does that affect our differentiators? Can you be unique in a world where technology delivers sameness? We are at the beginning of the AI marketing story. Like any new toy, everyone wants to play with it. Here’s a thought: If a metaphor for the internet of things is a haystack and an entity selling something is a needle that needs to amplify its differences to get attention. What happens when the haystack becomes a needlestack?