Publicizing a book? What to expect & when

What happens next? — A question I am asked all the time when it comes to a publicity campaign for a book, especially from new authors and clients. It’s time to lay down an outline of the calendar so you are armed with enough information that you can move on to other things on your list.

Infographic-Publicity timeline

Publishing Slang You Didn’t Know (But Were Too Afraid To Ask)

Sometimes words in the publishing industry don’t mean what you think they mean.
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Isn’t a book release the same thing as a publication date?   Is there really a difference between an ARC and a galley?   Below is an infographic we made to clear up some of the publishing industry slang that can be confusing.   What words do publishers and media outlets use that mystify you? Tweet us your questions @McKinneyPR!

Infographic-Publishing Vocab1