FOR IMMEDIATE RELEASE:
“Someone should write a book,” my mother says, sipping iced coffee. “Not about the drama of that time, during the war, but about what it does to the person who’s left with all of it, the person who feels it but doesn’t quite know it all.”
Where The Angels Lived
One Family’s Story of Exile, Loss, and Return
By Margaret McMullan
The moment she discovers the existence of Richard, a long-lost relative, at Israel’s Holocaust Museum, Margaret McMullan begins an unexpected journey of revelation and connectivity as she tirelessly researches the history of her ancestors, the Engel de Jánosis. Propelled by a Fulbright cultural exchange that sends her to teach at a Hungarian University, Margaret, her husband and teenage son all eagerly travel to Pécs, the land of her mother’s Jewish lineage. After reaching Pécs, a Hungarian town both small and primarily Christian, Margaret realizes right then and there how difficult hergoing to be. Heart-wrenching, passionate and insightful, WHERE THE ANGELS LIVED (Calypso Editions, 13: 978-1-944593-08-7, $17.95, Original Trade Paperback) by Margaret McMullan beautifully documents the relentless determination of a woman picking up the pieces of her family’s fragmented history throughout the Hungarian Holocaust.
“The destruction of the Jews in the country districts of Hungary was a simple business. The Germans made good use of their experience gained annihilating between three to four million Polish, German and Austrian Jews.”
In WHERE THE ANGELS LIVED, Margaret quickly discovers just how distinguished and influential her relatives appear to have been before the Holocaust. However, no one seems to recall the man whose name she saw that day in Israel: Richard Engel de Jánosi. With the help of students, strangers, and long-lost relatives, Margaret slowly pieces together bits of information about Richard’s past she never would have found without venturing to her family’s homeland.
While Margaret’s research starts to reap its own rewards, the road to discovery still comes at a price. Back in the United States, Margaret’s father is sick and her mother is looking frailer every time they Skype. Despite her parents’ deteriorating health, there is much more work to be done abroad.
“Remembering the dead, especially family members is important. I know this.”
As Margaret struggles to discover why Richard’s existence is wiped from Pécs history, her journey soon becomes her mother’s journey, a nation’s journey, and even perhaps, all of our journeys to reconnect with an inexplicable past.
“Sitting there in the pew carved of Moravian oak, I start to shake. I curse every last Hungarian who deported or murdered my family. See? Look at me. My mother got out and she had me and I had a son. You didn’t end us.”
Historical, authentic and family-oriented, WHERE THE ANGELS LIVED tells the tale of a somewhat parallel universe that exists even in the 21st century—dealings with Soviet-style bureaucracy; skepticism; anti-Semitism; and ironically the same sort of isolation and rejection Margaret’s Jewish Hungarian family experienced in 1944 before they were forced into concentration camps. Straddling memoir and reportage, past and present, this story reminds us all that we can escape a country, but we can never escape history.
ABOUT THE AUTHOR:
Margaret McMullan is the author of eight award-winning books including the novel, In My Mother’s House and the anthology, Every Father’s Daughter. Her work has appeared in USA Today, The Washington Post, The Huffington Post, The Los Angeles Times, The Chicago Tribune, among others. She received a NEA Fellowship and a Fulbright in Hungary to research her new book, Where The Angels Lived: One Family’s Story of Loss, Exile, and Return.
I am a fan of the old saying “the early bird gets the worm.” Corny, yes, but still very true and effective. It isn’t always possible to be out in front of the curve, but when you can plan accordingly it is a simple way to help ensure the success of your book’s publication. When hiring a book publicist, it is best to secure an expert four to six months ahead of publication–if you are publishing with a traditional publisher. Allow me to break this down.
Your book is in the final editing stages, or it’s about to go to press for bound galleys or ARCs (advanced reading copies)–now is the optimal time to have a publicist ready to start in on your campaign. Why? First of all your publicist needs to read your book, and work with you on a plan and strategy that focuses on the general target audience for the book as well as niche markets. When the galleys come in, you want to be able to send them out right away to the media.
Most publications, especially magazines, require a lead time of four months in order to prepare a review. The review copy has to be received, accepted, sent out for review, the review needs to come in, and space has to be allocated in that publication for the piece. Book review sections in newspapers these days are small and you want to give the editors a chance to take a good look at your book for consideration. If it comes in too close to publication and you aren’t John Irving, you may end up tossed to the side, just because of timing. Bloggers too will get “booked up” and won’t be able to give your book attention for the month of publication if you don’t get them the book with a good solid three to four months lead time.
Ideally you want reviews or articles about you and your book to appear when your book is available in stores and online, especially when there are special marketing programs in place that put your title front and center for consumers to see and buy.
As far as television and radio are concerned, there is a bit more leeway, but keep in mind that a national television show is going to need time to consider your topic and whether or not to have you as a guest. If you are not a recognized national “name” then it may take quite a while to get a break in a major broadcast venue, if ever, but you still want to have the time to give it a shot.
If you are hoping to set up events with booksellers, your will also need four months to book an event, and this chunk of time may be even longer if you are trying to get into a very competitive store during a busy month of book releases. Book festivals and conferences do their planning six months to a year in advance.
There is so much about marketing a book that is hard to quantify and qualify, but if you give yourself a head start, you will be able to get your book in front of the right people at the right time and if Plan A isn’t working, you will have enough time to shift strategy and still maximize the benefits of a publicity campaign.
Up next news and recommendations for self-published authors looking to hire a publicist…
Do you know what a book publicist does?
At lunch with publicist friends, there’s one question that we always seem to come back to: does anyone in this business know what we actually do? Yes, yes, every author says they “want” a publicist, but how many authors, and those who work in publishing, actually understand what a publicist does and, more importantly, what can reasonably be expected from their publicity campaign?
People in this business still assume that the only good thing a publicist does is book appearances on Oprah or The Today Show or Good Morning America. Even though this circuit is outdated—Oprah’s show is off the air, GMA is closing in on the Today show’s ratings, and The Early Show just went through another reorganization—people in publishing still think these are the rounds a publicist makes. This needs to change.
I came into the publishing industry accidentally, and took to the role of publicist quite naturally; I’ve been doing it for 15 years. I’ve worked on campaigns for everything from children’s books to adult trade; cookbooks to philosophy; literary fiction to self-help—and I’ll tell you, as I’ve told everyone who has ever worked for me and with me, making a book is a long, difficult process. Nonetheless, when there’s blame about how the final product fares in the market, it often seems to fall on the publicist. Why?
Why would an author take his frustrations out on the person most directly linked to the consumers in the promotional process? Why are the notions of what a publicist does so cloudy? And why, in an era where lack of publicity is repeatedly cited as a major reason books fail, are so many publicists with years of experience struggling to keep their jobs?
Blame it on the digital revolution. Blame it on the homogenized media culture.Blame it on whomever, or whatever, you choose. One problem, aside from the difficulty of getting good publicity for a book, is dealing with misunderstandings about what a publicist can reasonably do.
Right now there are still two overarching umbrellas that classify book publicity campaigns. There are the “big” books that are positioned and sold to the “big” traditional media, and there are all the other books which, well, aren’t sold to the “big” traditional media. And when I say this, I’m not saying all of the other books don’t warrant the same attention as the big books, or that they won’t get a national break, or that they are lesser in any way. I’m saying that, still, there are basically two tracks we think about, and that’s a problem.
That not every book will be right for the “big” media spots is one problem, but it’s a reality. Too often, though, there seems to be anger about not getting those “big” spots instead of an open admission that there are lots of great press hits to be had on smaller outlets and in nontraditional ways.
There are hundreds of television, print, and radio venues, just like the old days. But now there is the Web and there’s social media. You can do viral campaigns. You can give away content in the form of actual books on blogs, or digitally in chapters on any and all Web sites.Can you, the publicist, work with online marketing to coordinate a campaign using some of these tools? Yes. Do you need to know even more people than ever before, collecting contacts like a paper clip magnet? Yes. Will you be able to do this for every book on your list? Probably not. But it would help if these “nontraditional” campaigns stopped being tagged as such. Book publicity is no longer about organizing a “big” or “small” campaign, and publicists know this, but the rest of the industry does not seem to have quite caught up.
So if you are a book publicist like me and one of your more irascible authors is quoted in New York magazine basically saying that publicists are worthless, close your eyes, count to 10, and remember that you have the power and the skill set to go out there and brave a new frontier of media. You will do things that haven’t been done before, and while you accept the well-deserved pat on the back that so rarely comes your way, you can take comfort in the fact that others are quietly saying, “How did she do that?”
(This article was originally published in Publishers Weekly titled “Do You Know What a Book Publicist Does?” and online here.)