Public Relations Blog

5 Resources to Kickstart Your Promotional Efforts

If you’re gearing up to publish your first book or simply want to know some of the best sources to turn to for fresh marketing ideas and tips on how to promote your book, service and/or product, look no further. We’ve put in the work so you don’t have to.

Here are our top three resources to help get you started with any of your upcoming promotional efforts:

Resource #1: Cision

If you’re looking for some general information about all things PR and marketing, Cision has you covered. In addition to being a top public relations/earned-media software company, Cision also runs an informative blog that PR professionals turn to daily to stay up-to-date on all of the latest news, trends and even round-ups within the industry. Although not specific to strictly book promotion, it still provides useful information that can be applied anywhere.

Resource #2: Buzzsumo 

As many of our loyal readers will know, we can never stress the importance of research enough as it is at the foundation of everything we do. Buzzsumo is a bespoke search engine that we utilize regularly to conduct much of that research into specific topics. It’s a great way to find out what people are talking about as well as discover outlets and journalists to reach out to for potential coverage.

Resource #3: Trello

Another important element to promoting a product or service is ensuring that you’re organized. That’s why we love using a web-based list-making application, like Trello, that keeps our company workflow in check.

Resource #4: Google Sheets

Like we’ve mentioned in the past, another good way to stay organized is by keeping track of every contact/outlet you’ve pitched in an Excel spreadsheet or Google Sheet. Google Drive is a particularly good resource to have in your toolbox because it’s free, and you can share documents with others.

Resource #5: Claire McKinneyPR

Okay, I might be a little biased here, but our blog has some seriously helpful tips, tricks, and insider information across a multitude of different areas like book promotion, digital PR/marketing, personal branding, social media, and even design. Consider us a one-stop-shop!

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