Category: Corporate Branding

Fashion Week Brooklyn: S/S 2016

Posted on by CMPR

Fashion Week Brooklyn S/S 2016FOR IMMEDIATE RELEASE:

“DESTINATION BROOKLYN”
Fashion Week Brooklyn Features Emerging Designers
 for Spring 2016 Season in Select Brooklyn Locales

Brooklyn, New York, September 22nd–Non-profit BK|Style Foundation (BK|SF) and Fashion Week Brooklyn (FW|BK) are celebrating their 9th year of fashion with a bi-annual event. The Spring/Summer 2016 Collections starts on Monday, October 19th through Sunday, October 25th, 2015.

In keeping with this year’s theme “Destination Brooklyn,” throughout the week there will be exhibitions, fashion presentations, and emerging and established designers will showcase their SS 2016 Collections in Downtown Brooklyn (supported by Downtown Brooklyn Partnership), Red Hook, Fort Greene, Bed Stuy, and other dynamic BK locales. In March 2014 Brooklyn Borough President Eric Adams formally recognized FW|BK as Brooklyn’s premiere fashion event, and this year the show will be a borough-wide experience showcasing the diversity of talent, spaces, art, and fashion.

Some highlights of the upcoming FW|BK include a presentation by eco-friendly, students and innovative designers on Thursday, October 22nd, as well as “Collections of Couture and RTW” on Friday, October 23rd in conjunction with a fundraiser for Denim Day NYC (sexual assault/violence prevention and awareness). Every year BK|Style Foundation and FW|BK recognize charities that they are working with to gain support. BK|Style Foundation has worked with MTV Staying Alive Foundation, Soles4Souls Foundation, and HIV/AIDS awareness programs. Finally, the show will culminate in exciting runway displays on Saturday, October 24th and Sunday, October 25th.

For more information about Fashion Week Brooklyn or to schedule an interview with founder Rick Davy, please contact Larissa Ackerman at larissa@clairemckinneypr.com. Schedule of events to follow, visit http://www.fashionweekbrooklyn.com for updates.

# # #

Linton Bergsen, author of Purposeful Vision

Posted on by CMPR

602903HiRes[1]FOR IMMEDIATE RELEASE:

“Imagination is everything. It is the preview of life’s coming attractions.”—Albert Einstein

We all have a vision in our minds of who we want to be and possess a purpose that drives us. Whether it be for business, relationships, and lifestyle, we all strive to be better than are we today. However, most of us simply do not know how to transport that vision into reality. Linton Bergsen has been a sought-after speaker and inspired communicator and strategist who has a successful record of enhancing performance for CEOs, thought leaders, and their endeavors of all sizes.

“You cannot create anything you want from life if you cannot see it as a possibility”, says Bergsen, and now he explains how to put this and other principles to work in his new book, PURPOSEFUL VISION: See Your Vision, Know Your Purpose (Balboa Press; $8.99) With profound guidance and easy-to-follow steps, the groundwork of how to harness your imagination and thus transform your visions into reality—both in your personal and professional life—can be achieved. 

Bergsen explains that the three facets of consciousness (the subconscious, conscious, and superconscious) all need to work harmoniously in order to bring a vision to reality, but that is just the beginning. Other factors, such as honing your intuition, maintaining a strong social structure, remaining active in your pursuit for excellence, and mastering self-discipline are just some of the cornerstones for reaching your potential. Important lessons are also explained, like utilizing courage to combat FEAR (false evidence appearing real) and accessing your own intuition for LUCK (living under correct knowledge), the importance of deep introspection, and how to implement strategic focus for accomplishing your goals.  

PURPOSEFUL VISION will teach you:

  • How the three facets of consciousness work together to help you reach your vision
  • Why effective communication is vital to living your life to the fullest
  • How your personal culture determines how your dreams and goals are manifested
  • What the differences are between your actual state and ideal state
  • Successful methods for maximizing your influence
  • Why learning to control your willpower equals true freedom

“Pursue your true purpose in life by listening to the inner voice. It’s there, and it’s trying to guide you,” Bergsen illustrates. All of the attributes correlate with each other for the ultimate destination. The power to see your vision, to know your purpose, and to turn your dreams into reality is already inside you. PURPOSEFUL VISION provides the knowledge and tools to help you unlock the greatest potential—in you.

About the Author
Linton Bergsen is a sought-after speaker, author, and champion of change. An inspired communicator and strategist, he has a record of enhancing performance for individuals and companies, including start-ups, privately held businesses, and Fortune 500 industry leaders. His expertise is in leadership, personal and professional, communicating across all levels of an organization, identifying problems, and providing effective solutions. He excels in both one-on-one settings and group seminars, helping people realize their full potential.

Art Suriano and The Ultimate Customer Experience

Posted on by CMPR

Art SurianoWEBSITE1FOR IMMEDIATE RELEASE:

There is a difference between providing good customer service and creating the ultimate customer experience for consumers.  Unfortunately, most retailers don’t know how comprehending this principle can be the key to greater sales, customer loyalty, and a stronger bottom line.  With over 30 years of experience offering business solutions to large companies like Kohl’s, Revlon, Petco, and Barnes & Noble to smaller independent retail operations, Art Suriano has created a program that starts with a simple formula:

Customer Service + Customer Satisfaction = The Ultimate Customer Experience™

UltimateBookCoverNow in his new book THE ULTIMATE CUSTOMER EXPERIENCE™, Suriano explains how and why some retailers are losing customers.  He also provides key solutions from his patented methodology that will show CEOs and managers how best to train their employees to create customer loyalty and increase initial and residual sales.

 “THE ULTIMATE CUSTOMER EXPERIENCE™ defines how a company can reach its full potential, and exposes common errors that are detrimental to any business type.  When a positive business culture is formulated and consistency is maintained, productivity and sales will increase, and disconnect will be eliminated.” —Art Suriano

According to Suriano, while most managers and CEOs think everything is going well on the retail floor, the bottom line is there is a host of problems such as:

  • Sales associates who show a lack of knowledge about the products sold in their departments.
  • Customers are often told to check online for a product not in stock in the store.
  • Free shipping is offered online, but not in store.
  • Discounts are offered online and not in store.
  • There are no associates available to help a customer in the store.
  • Employees and owners have lost sight of the most important thing in business—The Customer.

In THE ULTIMATE CUSTOMER EXPERIENCE™ Suriano shares personal anecdotes of poor service experiences he has had, and what could have been done to promote customer satisfaction.  He also shares his strategy for identifying where the problems may be within an organization, by first surveying the employees.  After finding out where the issues are, managers can provide training; streamline their digital and traditional marketing and sales; create a supportive culture that encourages service; and introduce an effective internal communication system that will maintain and grow a trained work force that becomes invested in the company for which they work.

In turn, Suriano reports increased sales numbers not just in one-time visits to the stores, but in residual purchases.  These satisfied customers want to return to the places where they have had the best service and THE ULTIMATE CUSTOMER EXPERIENCE™.  As Suriano points out, the marketplace is highly competitive in the wake of the Great Recession, and it is those businesses that are serious about how they interact with consumers who are going to be the long term winners in this economy.

ABOUT THE AUTHOR
Art Suriano is the CEO of The TSi Company. With 35 years of experience working and training major retailers and leaders in a wide variety of industries including retail, service, hospitality  and more. Mr. Suriano’s expertise and knowledge have resulted in clients’ large and small experiencing improvement in all aspects of their business. Mr. Suriano is a business executive, author, public speaker and an award-winning music composer.

For more information about THE ULTIMATE CUSTOMER EXPERIENCE™ and Art Suriano, please visit www.thetsicompany.com or contact Claire McKinney at 908-955-7563 or claire@clairemckinneypr.com.

 

THE ULTIMATE CUSTOMER EXPERIENCE™
By Art Suriano
Publication in 2014
ISBN: 978-1-4969-0929-9
Price: $15.95
Original Trade Paperback
148 pages

###

 

Donald Gross, author of The China Fallacy

Posted on by CMPR

dongrosssite“Understanding the complexity, risk and opportunity of China’s rise will drive American opinions and policy making well into the 21st century. This book makes an important contribution to that end.” –Jon Huntsman, United States Ambassador to China from 2009 to 2011

“THE CHINA FALLACY is essential reading for anyone who wants to understand American policy toward China. Its thoughtful recommendations on improving U.S.-China relations should be weighed seriously by all concerned with the impact of China’s rise.” –Samuel R. Berger, United States National Security Advisor under President Bill Clinton from 1997 to 2001

In Febchina fallacy (426x640)ruary 1972, the United States and China ended more than two decades of hostility and laid the basis for normal diplomatic relations that continue to the present day. The American diplomatic strategy behind this transformation helped bring about the demise of the Soviet Union and facilitated China’s remarkable economic growth.  Now, former White House and State Department official Donald Gross argues in his controversial and thought-provoking new book, THE CHINA FALLACY: How the U.S. Can Benefit from China’s Rise and Avoid Another Cold War (Publ. Date: October 25, 2012; Pages: 256; Price: $34.95; Publisher: Bloomsbury), that it is time for the United States to once again embrace and pursue a new strategy that improves America’s relations with China.  “Realizing a new paradigm for U.S.-China relations would confer numerous security, economic and political benefits on the United States over the coming decades,” writes Gross.

Drawing upon his deep experience in developing East Asian diplomatic strategy, Gross challenges the conventional wisdom that China hawks and protectionists have preached over the past decade that China poses a dire security and economic threat to the United States.  Closely examining the current U.S. military buildup to contain China, which began during the George W. Bush administration and has been accelerated under President Obama, Gross shows that this strategy could lead to a new Cold War – and not bring stability to the region, economic prosperity to the United States, or human rights and democracy to China.

Instead, Gross calls for debunking the fallacy that China and the U.S. will inevitably go to war and that China’s rise is occurring at the expense of the United States.  He calls for the U.S to work closely with China to resolve the major security, economic and political conflicts now dividing the two countries.  Reaching agreements to sharply lower trade and investment barriers with China would make America more prosperous.  Resolving major security conflicts with China would help ensure a stable peace in the Asia Pacific.  And improving U.S. relations with China would allow Chinese dissidents to achieve greater human rights and democracy in their own country.

Sure to provoke controversy, THE CHINA FALLACY is critical reading for anyone who wants to understand past, present, and future U.S. policy toward China.

ABOUT THE AUTHOR
Donald Gross is a policy expert, strategist and lawyer who also serves as adjunct fellow of Pacific Forum CSIS, a non-profit research institute affiliated with the Center for Strategic and International Studies. A former State Department official, he developed diplomatic strategy toward East Asia and negotiated sensitive international agreements. Earlier, he was a counselor of the U.S. Arms Control and Disarmament agency and director of legislative affairs at the National Security Council in the White House.