Tag: business

Kym Gold Online Branding

Posted on by Keely Flanagan

Kym Gold

Kym Gold

Raised in Malibu, California, Kym Gold was influenced by the endless golden sunsets and natural beauty of her surroundings. Throughout the last 25 years, Kym’s unwavering drive and captivating style has helped to achieve multiple successes in the fashion industry.

Kym Gold incepted notable clothing labels including: True Religion Brand Jeans, Bella Dahl, Hippie Jeans, and Babakul. STYLE UNION, her fashion collaboration with young fashion powerhouse trio 3JAINS, is launching in 2017. A luscious new luxury knitwear collection with a disheveled sexy look, STYLE UNION is designed for the modern woman.

Kym’s fashions over the years have been worn by a diverse range of individuals such as David Beckham, Tom Ford, Angelina Jolie, Donna Karan, Heidi Klum, Jennifer Lopez, Madonna, Gwyneth Paltrow, Gwen Stefani, Holly Robinson Peete, and Justin Timberlake. Her designs have been featured in top fashion magazines, including Vogue, Elle, Harper’s Bazaar, InStyle, and Rolling Stone.

In 2014, Kym released her memoir-business advice book, GOLD STANDARD: How to Rock the World and Run an Empire with co-author Sharon Soboil. The book shares her vast experience and insight into the fashion industry, and her personal journey along the way to success.

Kym also mentors new designers, and is an advocate for Phoenix Fashion Week. She has provided domestic and international consultation for start-up fashion companies.

Kym feels strongly about empowering a younger generation of women. She believes sharing her tumultuous journey in the fashion industry, especially as a leading business woman in a man’s game; her personal struggles; and business failures and successes, will give valued insight to upcoming fashionistas and provide the extra-needed strength and useful tools to help women become a better version of themselves.

Twitter: @kym_gold

Instagram: @kym3313

Website: http://kymgold.com/

April 2017 Color of the Month: http://kymgold.com

Retail Advice – How to Get New Customers: http://kymgold.com

March 2017 Color of the Month: http://kymgold.com

Gold Standard by Kym Gold

Posted on by CMPR

 

Gold Standard by Kym Gold

Case Summary: Kym was known as the co-founder of True Religion Jeans and the owner of a multi-million dollar estate.  Her memoir was about her life, how she built her business, and what happened next.

Goal: Brand Kym as an advocate for women-in-business, expert, entrepreneur, and philanthropist.

Result Examples: Kym was asked to be a guest on MSNBC, Reuters, and Home and Family.  She was also asked to keynote at conferences and speak at fashion design schools about how she built her business.

FOR IMMEDIATE RELEASE:

GOLD STANDARD: How to Rock the World and Run an Empire

By Kym Gold,
Co creator of True Religion Brand Jeans

“I had struggled, worked, begged, borrowed, and well everything but stolen, to make these jeans and the company a reality. And now, according to our sales numbers, they would be on three out of five people throughout the world.”  —From Gold Standard, on the creation of True Religion

Gold Standard

How to Rock the World and Run an Empire

By: Kym Gold

She kept silent for seven years, but now Kym Gold is revealing in a new memoir how she lost her marriage and the brand she created on Valentine’s Day in 2007.  Revealing storytelling combined with savvy advice and inspiration for women in business, Kym Gold shares all in her book GOLD STANDARD: How to Rock the World and Run an Empire (Skyhorse Publishing; September 15, 2015; $24.99; ISBN: 978-1-63450-128-6). From her brief marriage to TV producer Mark Burnett of Survivor fame, to selling T-shirts on Venice Beach, to creating a multimillion-dollar denim wear company, Gold gives us a no-holds-barred account of the challenging, life-altering occurrences that come from the fame and fortune of creating a successful fashion empire.

Growing up as a triplet amidst actors and celebrities in the Los Angeles area, Kym always felt the need to find her voice, create her own unique style, and listen to her intuition. She started her first company by buying and dying irregulars from clothing stores and selling them on the beach. Soon after her marriage to fabric salesman Jeff Lubell, they launched True Religion Brand Jeans, which catapulted into success and soon became a publicly traded company.

While True Religion’s popularity rose, behind the scenes was a different story: Kym’s marriage to Lubell was falling apart. The board of trustees was secretly going behind her back to have her pushed out of the company, diluting her importance in the company by erasing her existence as a cofounder and calling her “wife of the company’s cofounder.” On that fateful Valentine’s Day morning in 2007 when a messenger came by to serve her divorce papers, Gold had the entire company ripped out from underneath her within hours:

I could feel the rage building inside of me. Locking me out of the company meant that everyone knew about this ahead of time. Everyone knew what was going down except me. I was devastated.

Never one to stay off her feet for long, Gold invested her time in the creation of her next fashionable feat, Babakul and opportunities to sell her new clothing line on national home shopping networks. Gold mixes her compelling personal journey with savvy business advice, such as: if you are a creative, build up your business acumen; never open mail on a Friday; take time to cherish your success; and fight to get women on your board of directors.

Motivating readers to fight for their beliefs and listen to their guts, GOLD STANDARD provides a behind-the-scenes view of how women must educate themselves and fight to protect their interests in business.

ABOUT KYM GOLD:
Kym Gold is the cofounder of designer jeans brand True Religion, which she left in 2007. She is also the creator of notable clothing brands including Bella Dahl, Hippie Jeans, and Babakul, and her fashion has been worn by celebrities such as Gwyneth Paltrow, Angelina Jolie, and Jennifer Lopez. Now, Gold works as a fashion business, marketing and branding consultant in the Los Angeles area. She has three children and lives in Malibu. Gold Standard is her first book.

ABOUT SKYHORSE PUBLISHING:
Skyhorse Publishing is an independent book publishing company founded in 2006. Headquartered in New York City, its distributor is Perseus Book Group.  Each year they publish an eclectic list of titles across fiction, history, politics, business, humor, and more. For more information, visit www.skyhorsepublishing.com.

GOLD STANDARD:
How to Rock the World and Run an Empire
By Kym Gold with Sharon Soboil
Skyhorse Publishing
Publication date: September 15th, 2015
ISBN: 978-1-63450-128-6
Hardcover, Price: $24.99
192 Pages

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Linton Bergsen, author of Purposeful Vision

Posted on by CMPR

602903HiRes[1]FOR IMMEDIATE RELEASE:

“Imagination is everything. It is the preview of life’s coming attractions.”—Albert Einstein

We all have a vision in our minds of who we want to be and possess a purpose that drives us. Whether it be for business, relationships, and lifestyle, we all strive to be better than are we today. However, most of us simply do not know how to transport that vision into reality. Linton Bergsen has been a sought-after speaker and inspired communicator and strategist who has a successful record of enhancing performance for CEOs, thought leaders, and their endeavors of all sizes.

“You cannot create anything you want from life if you cannot see it as a possibility”, says Bergsen, and now he explains how to put this and other principles to work in his new book, PURPOSEFUL VISION: See Your Vision, Know Your Purpose (Balboa Press; $8.99) With profound guidance and easy-to-follow steps, the groundwork of how to harness your imagination and thus transform your visions into reality—both in your personal and professional life—can be achieved. 

Bergsen explains that the three facets of consciousness (the subconscious, conscious, and superconscious) all need to work harmoniously in order to bring a vision to reality, but that is just the beginning. Other factors, such as honing your intuition, maintaining a strong social structure, remaining active in your pursuit for excellence, and mastering self-discipline are just some of the cornerstones for reaching your potential. Important lessons are also explained, like utilizing courage to combat FEAR (false evidence appearing real) and accessing your own intuition for LUCK (living under correct knowledge), the importance of deep introspection, and how to implement strategic focus for accomplishing your goals.  

PURPOSEFUL VISION will teach you:

  • How the three facets of consciousness work together to help you reach your vision
  • Why effective communication is vital to living your life to the fullest
  • How your personal culture determines how your dreams and goals are manifested
  • What the differences are between your actual state and ideal state
  • Successful methods for maximizing your influence
  • Why learning to control your willpower equals true freedom

“Pursue your true purpose in life by listening to the inner voice. It’s there, and it’s trying to guide you,” Bergsen illustrates. All of the attributes correlate with each other for the ultimate destination. The power to see your vision, to know your purpose, and to turn your dreams into reality is already inside you. PURPOSEFUL VISION provides the knowledge and tools to help you unlock the greatest potential—in you.

About the Author
Linton Bergsen is a sought-after speaker, author, and champion of change. An inspired communicator and strategist, he has a record of enhancing performance for individuals and companies, including start-ups, privately held businesses, and Fortune 500 industry leaders. His expertise is in leadership, personal and professional, communicating across all levels of an organization, identifying problems, and providing effective solutions. He excels in both one-on-one settings and group seminars, helping people realize their full potential.

Art Suriano and The Ultimate Customer Experience

Posted on by CMPR

Art SurianoWEBSITE1FOR IMMEDIATE RELEASE:

There is a difference between providing good customer service and creating the ultimate customer experience for consumers.  Unfortunately, most retailers don’t know how comprehending this principle can be the key to greater sales, customer loyalty, and a stronger bottom line.  With over 30 years of experience offering business solutions to large companies like Kohl’s, Revlon, Petco, and Barnes & Noble to smaller independent retail operations, Art Suriano has created a program that starts with a simple formula:

Customer Service + Customer Satisfaction = The Ultimate Customer Experience™

UltimateBookCoverNow in his new book THE ULTIMATE CUSTOMER EXPERIENCE™, Suriano explains how and why some retailers are losing customers.  He also provides key solutions from his patented methodology that will show CEOs and managers how best to train their employees to create customer loyalty and increase initial and residual sales.

 “THE ULTIMATE CUSTOMER EXPERIENCE™ defines how a company can reach its full potential, and exposes common errors that are detrimental to any business type.  When a positive business culture is formulated and consistency is maintained, productivity and sales will increase, and disconnect will be eliminated.” —Art Suriano

According to Suriano, while most managers and CEOs think everything is going well on the retail floor, the bottom line is there is a host of problems such as:

  • Sales associates who show a lack of knowledge about the products sold in their departments.
  • Customers are often told to check online for a product not in stock in the store.
  • Free shipping is offered online, but not in store.
  • Discounts are offered online and not in store.
  • There are no associates available to help a customer in the store.
  • Employees and owners have lost sight of the most important thing in business—The Customer.

In THE ULTIMATE CUSTOMER EXPERIENCE™ Suriano shares personal anecdotes of poor service experiences he has had, and what could have been done to promote customer satisfaction.  He also shares his strategy for identifying where the problems may be within an organization, by first surveying the employees.  After finding out where the issues are, managers can provide training; streamline their digital and traditional marketing and sales; create a supportive culture that encourages service; and introduce an effective internal communication system that will maintain and grow a trained work force that becomes invested in the company for which they work.

In turn, Suriano reports increased sales numbers not just in one-time visits to the stores, but in residual purchases.  These satisfied customers want to return to the places where they have had the best service and THE ULTIMATE CUSTOMER EXPERIENCE™.  As Suriano points out, the marketplace is highly competitive in the wake of the Great Recession, and it is those businesses that are serious about how they interact with consumers who are going to be the long term winners in this economy.

ABOUT THE AUTHOR
Art Suriano is the CEO of The TSi Company. With 35 years of experience working and training major retailers and leaders in a wide variety of industries including retail, service, hospitality  and more. Mr. Suriano’s expertise and knowledge have resulted in clients’ large and small experiencing improvement in all aspects of their business. Mr. Suriano is a business executive, author, public speaker and an award-winning music composer.

For more information about THE ULTIMATE CUSTOMER EXPERIENCE™ and Art Suriano, please visit www.thetsicompany.com or contact Claire McKinney at 908-955-7563 or claire@clairemckinneypr.com.

 

THE ULTIMATE CUSTOMER EXPERIENCE™
By Art Suriano
Publication in 2014
ISBN: 978-1-4969-0929-9
Price: $15.95
Original Trade Paperback
148 pages

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We were “slammed”…

Posted on by Claire McKinney

If you subscribe to a utility company, for home or business, beware because “slamming” does exist and it is incredibly annoying to deal with.

We recently opened an office and purchased a “business bundle” with Verizon.  A month or so after we were set up and running a phone call came in to the office.  An employee answered and her end of the conversation which went something like this…

“Yes, we do have Verizon.”

“Yes, that is the company name.”

“We don’t have any questions about the service.”

etc., etc., etc.

It seemed like a routine customer service call, until the questions became repetitive and went on for longer than what we deemed to be a regular call.  So, she ended the conversation and hung up.

For a few weeks after that, the same person or company kept calling asking the same questions over and over.  The second call we ended within a couple of questions;  The third, maybe after the first question; and the fourth time I recognized the number, picked up the phone and told the person that we were going to take action for solicitation harassment (sounded good at the time) if the person didn’t stop calling.

Shortly thereafter I received a service notice from Verizon that I ignored because I hadn’t ordered any service.  I figured it was just a glitch in the system.  And then the bill came.

The bill was about $100 more than what it should have been, so I took the time to scan all 8 pages and found at the end of the bill a company name I didn’t recognize and substantial charges billed by that company.  I called Verizon and was told that I had changed my long distance service to another carrier and that I was no longer receiving the promotional package rate. WHAT?!  So I told the customer service rep that there was a mistake– I told her about the strange phone calls which must have been related to this, and how incredible this was, and what has this world come to, etc.  She told me that we had been slammed and that she would amend the bill and the previous bill (which I hadn’t checked thoroughly) and would cancel the offending party’s service agreement.  She also put a freeze on my account so that I am the only person who can make service changes.

But that wasn’t all.  A month later another bill came with $50 in charges from this other company.  I called Verizon immediately.

Me: “I called a month ago about a slamming incident and it appears that this other company is still charging me for services that we never ordered.”

Verizon: “I can take care of that for you.”

Me: “Thanks.”

Verizon: “In the future what you might want to do is call this company and cancel the service yourself”.

Me: “But I never ordered the service.”

Verizon: “Right, but you need to cancel it.”

Me: “But isn’t is illegal…what they did?”

Verizon: “Well, yes.”

Me: “But I still need to call them?  I don’t want to call them.  They are a nefarious organization that is doing something illegal.  Why should I have to call them?”

Verizon: “Well, I’m just saying this is how you can best end the problem.”

Me: “Uh huh.  Well, thanks.  Bye.”

I’m waiting for the next bill.