The Power of Social Media Analytics

Social media is a valuable tool for authors to promote their books and build an online audience. While creating engaging content is important, understanding how the content performs is just as important. Social media analytics can help you determine this.

Why Social Media Analytics Matter

You need a brand strategy to optimize your presence on social media, but how do you know what is working? Monitoring social media analytics such as engagement rates, audience demographics, and post reach, is imperative to the understanding of how your content is performing. Using analytics can help you to reach your social media goals and beyond.

Tools such as Instagram Insights, X Analytics, and Meta Business Suite, are built-in analytic features within social media. Third-party tools like Hootsuite and Google Analytics can also provide more comprehensive insights across multiple platforms. 

Key Metrics to Track

Engagement Rates: Track the likes, comments, shares, and clicks that your content receives from your audience. High engagement suggests that your audience is connecting with your material. Engagement rates may seem lower than you think they should be. In 2023, the median engagement rate for Instagram across all industries was just 0.43%.

Follower Demographics: Understand who your audience is based on elements like age, gender, location, and what their interests may be. This allows you to make content more suited to their preferences. 

Content Performance: Determine which types of posts perform best with your audience. On Instagram this would include feed posts, Reels, and Stories. On X, this would be posts with pure text, or posts with images or videos. Modify your content strategy according to what appeals the most.

Here are some more analytics that you can keep an eye on, depending on what works for your brand and content.

Using Analytics Effectively

Set Goals: Define specific objectives you want to meet, like increasing engagement, driving website traffic, or boosting book sales. Tailor your content based on how you are meeting your goals.

Monitor: Check analytics regularly to track progress and identify trends over time.

Experiment: The good thing about social media is that you can’t break it. Use insights to experiment with different content formats and strategies. Continuously refine your approach based on what works best according to your analytics.

 

In the competitive digital landscape, using social media analytics is essential for authors wanting to improve their online presence and engage with their readers. Acting upon the data and tailoring your content strategy can ultimately help you achieve greater success in improving your social media accounts.

For tips on getting started on social media, check out these blog posts:

How To Talk About Your Book for the First Time on Social Media – Claire McKinney Public Relations, LLC (clairemckinneypr.com)

Creating Your Social Media Plan AI – (clairemckinneypr.com)

Getting Attention on Social Media – Claire McKinney Public Relations, LLC (clairemckinneypr.com)

CMPR’s Memorable Summer Reads

Every summer, readers and publishers compile their recommended summer reading lists. Since we love to read at Claire McKinneyPR, we decided to follow suit with our own memories of summer reads that have stuck with us throughout the years.

Sonya:

Like most kids, I loved reading anything but what was assigned in class. The absolute worst were the required summer readings, which I hated as a concept, even when I ended up liking the book in the end (shout out to Fahrenheit 451). While I hated all summer readings, I remember really digging my heels in when we were forced to read Upton Sinclair’s The Jungle— a novel that was written during the early 20th Century and famously exposed the horrors of the unregulated meat-packing industry in the US. My father had an old copy of it, which he retrieved from a box in the basement and loaned to me for the summer. It was dense; despite the small text, the book was thick and the pages were yellowed and musty. None of this made the text more appealing to me as I flipped through it and noted all the graphic descriptions of the animal butcheries and the unsanitary working conditions.

By the time the book was assigned to us in early high school, I’d been a vegetarian for five years, so the subject struck a particular nerve in me. My big plan to avoid the reading altogether was to protest it on the same moral grounds one might have against dissecting a frog in biology class. All summer, I remember thinking about how I was going to tell my history teacher that I objected to the mistreatment of animals that the book depicted and therefore had a right to refuse to read it. In the end, though, my chronic desire for good grades won out and I begrudgingly read the entire book during the last 3 days of my summer vacation.

When we returned to school, I was quite glad I never brought up my protests to the teacher. In the first lesson about the book, I discovered my gut reaction mirrored that of most Americans at the time of publication: I’d missed the point about the human rights violations and focused in on the animals and the food. Sinclair’s work resulted in an overhaul of food safety standards for the meat industry, but what he’d really hoped for was to change working conditions for the factory workers living in poverty and peril. Reading a book is one thing, while comprehending it is another entirely— perhaps this was an unintentional lesson of the assignment, but a useful one for me going forward nonetheless.

Grace:

Growing up, I had a deep love of reading, fueled by Harry Potter, Percy Jackson, and the local library’s summer reading program. My passion naturally dimmed by the way of required reading assignments throughout high school and college and a few books by choice each summer was the best I could do for many years. The summer after I graduated college, I was job hunting and needed something to do with my free time, finally not bogged down with assignments and grades. I discovered my Kindle from a decade past in the back of my closet, dusted it off, and downloaded Love and Other Words by Christina Lauren on a whim.

Instantly it seemed, my love of reading flooded back to me. I was enthralled in the story of Elliot and Macy getting a second chance at their first love. Devouring the book in just a few days led to a summer of many sleepless nights getting lost in the pages of fictional lives and relationships. Over the next few months, I read more books than I had in many years.

Two years later, and I’m still reading every single day. I’ve become a part of hundreds of different worlds and fallen in love with so many different characters that have changed my life. With my (new) Kindle in hand and hardcopies littering my shelves, Love and Other Words, along with that summer, will always hold a special place in my heart for leading me back to that place of childhood wonder I feel through stories.

Claire:

One thing about graduating from college is you lose your vast summers.  Mine were filled with fried seafood, waiting tables, night swimming, and reading.  You can plop me on a beach with a book and an umbrella and come get me at 5:00pm.  By that time I might be on to book #2. When I was 23, those long summers were gone and I had the standard one week of days to escape to my parents’ house in Massachusetts where I could at least read one, maybe two or three books.  The summer I read The Stand by Stephen King was one of those post-collegiate times. It was a behemoth of a book and a commitment that was likely to drown out other reading opportunities that week. But there I was on a towel in the sand propped on my elbows with the paperback version cracked open in front of me. The Stand was an experience that dominated my reading time.  It was also the last book by Stephen King that I read.  I hate to say it but it didn’t leave much of an impression. It may have been too long, or I may have resented it for taking over my week. Books can still inspire emotion in me, even if I don’t respond to what’s in between the covers. 

This summer on my list are Tomorrow and Tomorrow and Tomorrow and A Gentleman in Moscow, among others.

Tips for Promoting Your Fall Books

Calling all writers! 

Are you ready to start promoting your fall books?  If you publish frequently you may remember how 2020 went.  The newscycle was super fast and everyone was distracted by stories about politics and the pandemic.  Well in 2024 we don’t have the pandemic to worry about, but it’s “take two” in November and it could be brutal for books seeking mainstream attention.  However, I do have some tips and strategies that can help.

Start Promoting Your Fall Books Now

The time is now to start promoting your books for fall 2024.  To take advantage of holiday shopping season, publishers release way too many books. If you start pitching your book and you want to be on podcasts in September, this is your month.  The rule is to prepare and execute your media campaign two to three months ahead of publication.  If you have extra time and your book can be printed and sent to reviewers now, then start going after publications and longer leads as soon as you are ready. 

Some examples are:  Foreword Magazine, City Book Reviews, and Publishers Weekly.

Taboo Words in Marketing This Fall

Do not use the eight letter word that begins with “e” and ends with “n”.  Sorry to be mysterious here, but this post will not see the light of day if I use this word or individual names pertaining to the two opposing sides. (Hint: we have to choose one in November) 

Unless your work is about the event or related stories, do not write about social issues, politics, or the words and names I mentioned.  If you do have a topic related to social issues and you want to post on a Meta platform, then you will have to go through their identification and validation process. 

Here is an interesting document called the Hatch Act, which is a set of rules for content and social media for federal employees.  

Another source is theMotherhood.com which breaks down guidelines for marketers by platform.

Market to Niche Audiences via Niche Media

Dig deep for potential niche audiences that might love your book.  You may find a sweet spot in the news cycle that works, but in lieu of that try breaking down your book into multiple topics and subject areas.  This way you can look for media and influencers that cover topics like religion, parenting, video games, mental health and wellness, horses, pets, and more. Writers need to target an audience they know has an interest in a topic relating to their books.  Find out where these people are and focus on the media that can reach them.

For more book marketing tips check out these blog posts:

Publicizing a book? What to expect & when

How To Talk About Your Book for the First Time on Social Media

Mamie Phipps Clark: Champion for Children by Lynnette Mawhinney

“Combining the mind of a scientist, the dedication of a civil rights activist, and the compassion of an advocate for children, Dr. Clark was an unstoppable force!”

The histories of influential women, especially Black women, often go untold. Mamie Phipps Clark, Champion for Children (Magination Press, February 2024, ISBN: 978-1433830488) by Lynnette Mawhinney is the third book in the American Psychological Association’s Extraordinary Women in Psychology series, which aims to bring their stories into the spotlight. This inspiring graphic novel tells the story of groundbreaking psychologist and civil rights activist Dr. Mamie Phipps Clark and her research on the racial identity and development of self in Black children. Her work played a vital role in the landmark Brown v. Board of Education case that would desegregate U.S. schools.

Mamie was born and raised in Hot Springs, Arkansas, during a time when U.S. laws intentionally disadvantaged Black people and permitted racial segregation. Dr. Clark’s time growing up in the U.S. South was supported by a warm and nurturing Black community, but there was one hard, pivotal moment that changed everything for her. When a Hot Springs resident named Gilbert Harris was lynched, the community was outraged and outspoken about the atrocity. Mamie’s eyes were opened to the injustices, discriminations, and unfair treatment that her community faced. From then on, she began to ask herself, “I wonder what I can do? I wonder how I can help?”

With rich and engaging illustrations, Mamie Phipps Clark, Champion for Children shows how she became an unstoppable force to champion for Black children. She was the first Black woman to graduate from Columbia University with a doctorate degree in psychology, where she began her research on the development of self-image in Black children that eventually became the famous Black-doll/White-doll experiments. These tests exposed the negative effects of racial segregation in childhood development and became pivotal in the fight to end segregation of schools in the U.S.

Mamie Phipps Clark, Champion for Children is a hopeful biography that opens an important conversation about race, identity, and history for a middle-grade audience. Filled with interesting news stories and thought-provoking activities, Mamie Phipps Clark, Champion for Children encourages readers to carry on Mamie’s legacy and become champions for themselves and others in their community.

ABOUT THE AUTHOR
Lynnette Mawhinney, PhD, is Professor of Urban Education at Rutgers University-Newark and affiliated faculty in Africana Studies. She helps to prepare future urban teachers for the classroom, and her academic research focuses on retention and recruitment of teachers of color and diversity, equity, and inclusion practices in K-12 urban schools. She is an award-winning author and scholar of seven books. Her first children’s book, Lulu The One and Only, received a starred review from Kirkus. She lives in New Jersey.

Mamie Phipps Clark: Champion for Children
By Lynnette Mawhinney
Illustrated by Neil Evans
Magination Press
Publication Date: February 6th, 2024
ISBN: 978-1433830488 | Hardcover
Price: $18.99 | Pages: 144

The Great Gatsby Murder Case by David Finkle

The Great Gatsby Murder Case “I had barely finished reading the first sentence when a strange thing happened. I’d say the strangest thing happened, if it weren’t that even stranger things were to follow.”

In David Finkle’s mystery novel, The Great Gatsby Murder Case (Plum Bay Publishing, November 15 2024, ISBN: 979-8-9858564-5-3), Daniel Freund indeed proves to have the strangest week of his life after he acquires a curious 1953 edition of The Great Gatsby left on a neighboring stoop. A writer himself, Daniel has been collecting copies of the beloved American tale by F. Scott Fitzgerald for years. 

As he embarks on his annual re-read, however, this proves to be the most interesting read yet and his routine is turned completely upside down. In one magical moment, words begin lifting off the page and he realizes the book is speaking to him—and it’s telling him there’s been a murder that only he has the keys to solve. 

Set in present day New York City, The Great Gatsby Murder Case follows amateur sleuth Daniel Freund and his unlikely allies as he spearheads the journey to discover the truth behind the death of the previous owner of this copy of The Great Gatsby

When the words on the page begin to glow and a hand appears out of the pages sending Daniel secret messages, he cannot ignore the urge to discover what is going on. Prompted by The Great Gatsby itself, Daniel begins his own investigation. Accompanied by a hardheaded retired police detective and a nosy-body neighbor, he works to unfold the pieces of this supposedly solved case. He knows a murder took place, the book told him so, so why is everyone else convinced it was suicide?

Teeming with curiosity, adventure, magic, and worries about leaving the case unsolved, The Great Gatsby Murder Case is a clever and humorous piece of magical realism that explores the idea of a murder mystery in a whole new way.

“Finkle’s prose is lean and energetic, and he thankfully wastes little time attempting to establish a sense of verisimilitude.”
–Kirkus Reviews 

ABOUT THE AUTHOR
David Finkle is a New York-based writer who concentrates on politics and the arts. He writes regularly on theater for New York Stage Review. He’s contributed to scores of publications, including The New York Times, The Village Voice, The New York Post, The Nation, The New Yorker, New York, Vogue, Mirabella, Harper’s Bazaar, Psychology Today, Saturday Review and American Theatre. He is on the weekly podcast, The Hour of Lateral Thinking. He is the author of People Tell Me Things, a story collection, The Man With the Overcoat, a novel, Humpty Trumpty Hit a Brick Wall: Donald J. Trump’s First Year in Verse, Great Dates With Some Late Greats, a story collection, and Keys to an Empty House, a novel.

The Great Gatsby Murder Case
By David Finkle
Plum Bay Publishing
Publication Date: November 15, 2024
ISBN: 979-8-9858564-5-3
Original Trade Paperback
Price: $17.99 | Pages: 246